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As an esthetician, one of the most frequently asked questions from clients is what they can do to maintain healthy, youthful skin at home. Maybe you’ve even asked yourself this question. Incorporating a jade roller into your daily skincare regimen is at the top of my recommendation list, along with wise food choices, exercise, adequate sleep and quality skincare products. Jade rollers have recently taken the skincare world by storm, but it’s important to note they are not new beauty tools. Jade rollers have long been used in ancient eastern...

Natural oils have been such a craze lately within the mainstream beauty industry, especially Rosehip and Argan oil. When the word “oil” is brought up in the same sentence with “skin care” many are taken back with the negative stereotype oil has acquired. But when you see what these two oils have to offer and how they can preserve your timeless beauty I promise you won’t be disappointed. What is Rosehip Oil? Rosehip Oil is from the rose hips bush, which are the fruit left behind after a rose has flowered...

HAPPY FRIDAY IT IS!  The day has come to announce the winners of goPure's Fall Giveaway! We loved getting your entries and we thank the many participants. We want you to know that this isn't the end as we have many great giveaways in store for you in the future! Keep following us on Instagram, Facebook and our email list to be notified of future giveaways! Here goes the list of winners..(drum roll) Winner of the $200 Amazon Gift Card - Meghan Malicoat Winners of the Fundamentals Kit: Karen Rogers Brandi K ChaneyNicole HeardLisa FencilDonna Gallier Winners of...

As an Esthetician, I am asked by my clients what can they do to improve the appearance of their maturing skin, or why is their new overly priced night cream not turning them into a young Sophia Loren…the answer? Routine. It’s all about the routine. Just like everything else, routine helps get results…go to the gym a few days a week and you’ll gain muscle, eating every evening before 6 PM will lead to better digestion, cutting out excess sweets and sodas will help you lose weight. When you follow...

We get asked a lot about the order of application of our Complete Premium Skin Care System and how the products should be applied to reap the optimum benefits so we're happy to share with you THREE videos showing what products should be included in your Morning Routine, Evening Routine, and when to use the Enzyme Masque and Microdermabrasion Cream! IMPORTANT: First test all products on a small patch of skin to ensure you have no allergic reactions to any of them before use. In the Morning: 1) Wash your face and neck area with goPure Vitamin C Cleanser. Pat dry...

Most of us have already established a skincare routine that we stick to — but what if we’ve been accidentally doing it wrong all along? With the abundance of misinformation and fads about skincare out there, it’s easy to fall for blunders. Top estheticians and dermatologists have observed how people commit the same 5 skincare mistakes that often lead to damage. Avoiding these mistakes is essential for a healthy complexion so take note! Read on because there’s a good chance that you might have been making the same mistakes below...

Let’s be real here: Serums can come with a hefty price tag and are often confusing on how to use. If your cabinet is already equipped with skincare essentials like sunscreen and a face cream, would you still need to add a serum into your beauty regimen? If you’re asking yourself the same question, well, you’re not the only one. In fact, most consumers believe that serums also work as a moisturizer. Although there is some truth to it, you may still want to add a serum into your routine along with your...

a Rafflecopter giveaway Hello, beauties! It's the time of the month again and we're bringing you one of the biggest fall skin care giveaway ever! You may enter directly via the link above! Enter goPure's Summer Glow Into Fall Giveaway to have the chance to win ONE $200 Amazon Gift Card, THREE Fundamentals Kit (5 products) worth $59.95 and TEN Microdermabrasion Cream! Double your chances as you can enter both on Instagram and Facebook! The rules are as follows but please note that you're not required to do ALL of the following to be entered but the...

Fall is right around the corner! It’s high time we talk skin. That tricky time in between seasons is almost upon us. Gone are the sun-drenched, high humidity afternoons, and in their place, wispy, dry winds, causing the onslaught of parched lips, cracked cuticles, and yes, transitional skin. There is no single beauty routine that fits everyone throughout the year, just as there is no one-size-fits-all for most of our clothing. Colder weather comes with some drawbacks in the skin care department. You might wonder why your skin feels a...

Everyone has their go-to skin care ingredient for more radiant skin. Many people swear by Retinol. Chances are, you have it somewhere at the back of your medicine cabinet. It isn’t new, and it’s not sexy. In fact, this powerhouse ingredient was discovered more than 8 decades ago, making it a bonafide dowager compared with the ‘modern’ ingredients that have since come onto the anti-aging scene. When it comes to helping with the appearance of maturing skin, the appearance of helping maintain the skin’s elasticity, and cosmetic defense against wrinkles, there’s...