Top 4 Expert-Approved Winter Skincare Tips

Some of us may be hoping spring is around the corner, but winter is just getting started. While you’re preparing to combat the cold weather, it’s a great time to look at your skincare routine and make some seasonal changes for glowing skin year-round.

Thankfully, with the following tips, you will be able to manage any unnecessary dryness & irritation and know how to adjust your skincare routine accordingly during the winter months.


How Winter Impacts Our Skin

Winter can bring harsher weather and colder temperatures, which in turn impacts our skin. Cold weather, with its relatively low humidity, can make your skin more dry and flaky. Not only is the air drier, but indoor heating further depletes skin of moisture. Typically, with the extra dryness can come more prominent fine lines & wrinkles, unwanted pigmentation, blotchiness, and dull-looking skin.

Tip #1: Hydrate & Protect

The cold temperatures and dry air are some of the top stressors on our skin in the winter. Change your moisturizer and add in a facial oil for extra nourishment when your skin feels and looks drier.

Make sure your skin is cleansed thoroughly and exfoliated when needed, but don’t overdo it! You will also want to limit extremely hot showers or cleansing your face in hot water as this can dehydrate the skin even further. 

Don’t just protect your skin from harsh winds and extreme cold, but protect it from the sun as well. UV radiation is the #1 contributor to premature skin aging. SPF is essential year-round! 

Esthetician Tip: An easy way to avoid skin dehydration & irritation is to sleep with a humidifier (or have one running in your home). Also, make sure you are consistently moisturizing to support your skin’s lipid barrier. You can always adjust your routine accordingly if needed.


Tip #2: Incorporate Hydrating Ingredients

1. Niacinamide
Our Niacinamide Booster Serum is a winter favorite for many reasons. Not only does it help balance the appearance of unwanted shine and large pores, but it also reduces the appearance of hyperpigmentation and redness. Harsh and cold winter weather can wreck havoc on our moisture barrier, but niacinamide is one of our top barrier boosting ingredients! Learn more about this superstar booster here

2. Dermaxyl® 
A powerful peptide blend developed specifically for making skin look dramatically younger. This ingredient has been shown to reduce the appearance of wrinkles and fine lines in less than 8 weeks. This anti-aging ceramide compound formulation is designed to smooth the look of wrinkles and visibly repair the appearance of skin damage. It is featured in our Anti Wrinkle Moisturizer which is the perfect moisturizer for the wintertime.

3. Hydrosella
Hydrosella™, an organic botanical extract of the Australian Wild Rosella, has been shown to offer long-lasting hydrating effects for up to 72 hours after application. It works at the deepest level to improve the look of hydration and to help restore the delicate skin barrier. Due to these hydrating and skin-plumping properties, it is an excellent ingredient for dry skin, as well as, aging skin. This ingredient helps to calm and soothe skin, making it a go-to for winter. That's why we've formulated our Dramatically Dewy Serum with this ultra-moisturizing ingredient. If you haven’t tried our this serum yet, now is the perfect time. 

4. Squalane
Derived from plants, this antioxidant emollient can penetrate the skin deeply because it is so similar to the squalene found in our skin. It can help protect against the visible free-radical damage to our skin's lipid barrier and be protective of our skin’s ceramides and cholesterol. It is moisturizing and can help balance the skin’s oil production, calm the look of inflammation, and help lock in hydration. Our 30% Vitamin C Dry Oil and our Brilliant Barrier Water Cream are both powered by this nourishing ingredient.  

5. Hyaluronic Acid
Hyaluronic acid is a key molecule in maintaining the look of skin hydration through the binding of water. It can help support our skin's natural moisture factor, barrier, and even the biome. It lends synergy to our entire skincare routine! Hyaluronic acid can even help other water-loving skincare ingredients absorb more easily as it can hold up to 1000x its weight in water! Hyaluronic acid can minimize the look of lines and wrinkles, even the look of skin tone, and add a more supple feel and radiant-looking glow. It's easily tolerable, very safe to use, and suitable for all skin types.

Tip #3: Moisturize, Moisturize, Moisturize

It wouldn’t be wintertime without the need for extra moisture in your skin, regardless of your skin type. If your skin is feeling tight, itchy, or looks more red & blotchy, it’s time to level up your moisturizing routine. Applying moisturizers and oils to your face and body can aid in barrier protection which helps stop TEWL, or transepidermal water loss, in the skin. Not sure which moisturizer is right for you? Get to know each of our clinically tested, dermatologist reviewed moisturizers here!

Our  Anti Wrinkle Moisturizer is the perfect moisturizer for winter. It is luxurious, but lightweight and it targets the signs of aging by deeply hydrating and nourishing the appearance of the skin. It is formulated to absorb quickly with a proprietary blend of Solumoist, Dermaxyl®, and MATRIXYL® featuring wrinkle-filling properties for a more youthful look, while powerful peptides and vitamins help to deeply nourish skin.

Our Vitamin C Moisturizer is also great for use during winter. Since vitamin C is not a naturally occurring vitamin in the body, topical application of radiance-boosting vitamin C is an important step in your glowing skincare routine. Formulated for daytime use, this creamy formula leaves skin feeling supple, smooth, and hydrated. It also has shea butter, which is nature's strongest natural moisturizer. It works as an emollient that softens and hydrates skin. 

Esthetician Tip: Don’t be afraid to apply an extra pump of your moisturizer or add a drop or two of oil right into your moisturizer when your skin is feeling extra dry.

Oils can also be a game-changer in the winter. They can be used not only at the end of your routine, but also in your hair, on your nails, and mixed in with your favorite body lotion. Check out our tips on Facial Oils here!

• Our 30% Vitamin C Dry Oil is a luxurious, antioxidant dry oil formulated to help brighten and hydrate the look of skin. Versatile, non-greasy, and easy to tolerate this dry-touch oil pairs well with other active ingredients in your skincare routine, day or night. 
Learn more about its benefits here.


Tip #4: Don't forget to Exfoliate

Exfoliation and retinol are key to shedding off dry, dead winter skin. Because of the cold, harsh weather during winter, you want to make sure you are not over-exfoliating your skin and unnecessarily stripping the skin’s barrier.

For extra nourishing exfoliation, our Restorative Enzyme Mask is another option. It is a hydrating multi-tasker that won’t dry out your delicate skin thanks to powerful hydrating oils, like pumpkin extract. glycolic acid, papaya fruit enzymes, and honey also help to smooth and soothe the look of skin to reveal a fresh, glowing complexion.

When our skin is feeling drier, it can be intimidating to continue with our regular retinol routine. Keeping up with this skin cell turnover supporting superstar is still important, and you can adjust how often you use it, or try the retinol sandwich method, to manage extra dryness or irritation that can come in the winter months.

The Firm & Lift Serum is an advanced formulation that contains granactive retinoid, a true retinoid that is more gentle and tolerable than traditional formulas. It also contains additional skin soothers as well as bakuchiol for an effective and easy-to-tolerate serum.  

Esthetician Tip: Because retinoids make you more sensitive to sun exposure, the winter is actually the perfect time to add Retinol into your routine if you haven’t already. If you're new to retinol use, check out our Beginner's Guide to Retinol here.

What have you found to help manage your dry winter skin? Let us know in the comments!
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Thank you for these great skincare tips, the daily, weekly & seasonal suggestions, and extra information on your quality products. I’m turning 56 this week, and not new to skincare, but I’ve honestly learned some new things, and now have some new ideas and more ways to use your products – which are all a joy to use!
goPure Beauty replied:
Hello Kristin 😀

We are so glad to know that you are loving these tips. We will be sure to come up with more blogs in the future to help you with your skincare journey! 💚

Kristin Noble

Thank you for all the info, on how to take care of our skin. Good advice.
goPure Beauty replied:
You’re welcome, Charlotte! Please do not hesitate to reach out if you have questions or concerns, we are here to help! 💚

Charlotte Sipos

Even though I live in a warm-weather state, these tips are informative and helpful.
goPure Beauty replied:
Thank you so much, Beverly! 💚


Even though I live in a warm-weather state, these tips are informative and helpful.


I’m so in love with the dramatically dewy serum! Please come out with an SPF Moisturizer!!
goPure Beauty replied:
Hello Barbara, We are thrilled to hear that you are loving our Dramatically Dewy serum. We understand that SPF is a very important part of our morning routine and it is in the works! 💚


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