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I’m always in a hurry. I’m not a world-shaker with a news-worthy lifestyle, accomplishing countless consequential deeds. No, in the grand scheme of things, I’m very ordinary. But it’s the way I’m wired: I tend to dash here, rush there, squeeze it in under the deadline. My 84-yr old mother still complains when I visit that I “bang around too much,” flinging open cupboards, whisking things in and out of drawers. Call it energy, call it multitasking, call it impulsiveness (I prefer brilliant creativity ha ha), slowing down has never...

When asked to write a blog post for goPure, I balked. Me, discuss the merits of a beauty product? From inside this skin?? I get intimidated just looking at a jar of cream. My first instinct was to run screaming in the opposite direction. There were 2 reasons I didn’t: (1) running while screaming can be dangerous, and (2) the young woman who invited me to write said, “Our company isn’t anti-aging— we are pro-aging.” With that line, I was hooked. You see, I am 57 years old. In my early...

Did you know your skin is the largest organ in your body? That’s right, your epidermis (the fancy term for skin) is the largest organ in the human body, and one of the largest indicators of overall health! From a biological standpoint, that’s one reason we care so much about having healthy, beautiful skin. Beautiful skin signals to other humans that we are healthy and strong!  Check out this video by Sophie Uliano to find out why you need Vitamin C in your life! As the cold weather moves in,...

Whether you’re looking at food or beauty products, you’ll find the word “natural” slapped on almost all the labels. Natural sounds good, so you grab one off the shelf feeling like you’ve made the right choice. But wait! Sophie Uliano is here to set us straight! She’s letting us know natural’s dirty secret. The word ‘natural’ really doesn’t mean anything, since it is a legally unregulated term. After all, not all natural things are good for you. Lead is natural, but you’d never want to put that on your skin!...

Hi Beauties! We know you're ready to say hello to the month of November but before we officially say goodbye to the month of October, we love to announce the Reviewer of the Month who will win the 8-piece kit! And the winner is... Congratulations, Karyn! Please send an email to rosa@gopurebeauty.com so she can tell you how to claim your prize!We thank everyone who left their review this month and don't worry as you still have a chance to win the 8-piece kit next month! What are you waiting for? Leave your review...

Well known on the beauty and wellness scene for over ten years since her first book ‘Gorgeously Green’ launched on Oprah, world renowned New York Times’ best selling author, plant based holistic nutritionist, wellness coach and avid green beauty expert, Sophie Uliano is back and frankly, we’re just as excited as you are! When it comes to the types of skin care products this self proclaimed ‘detective’ searches for are those with outstanding active ingredients that’ll “really pack a punch” with all their skin care capabilities. Why else does our...

It’s the season so many of us look forward to with the changing of leaves, switching out the tank tops for comfy jackets and the breezy air turning those nice days into crisp nights (unless you’re down south like me where even our autumn can be sticky and in these temperatures even our delicious pumpkin spice lates just aren’t the same!). One thing we can agree on regardless of where you’re located, that Fall is a perfect start to incorporating powerful autumn antioxidants into our daily lives. If you haven’t...

When it comes to weight loss, the dieting and stress you put your body under can result in various nutritional deficiencies that can potentially lead to issues with hair, skin and nails; even your overall health. Those taking part in strict dieting have a higher risk of malabsorption of minerals and vitamins that your body needs. How can you make sure you lose the weight while keeping your skin healthy? Here are some effective and important tips to have the best of both worlds. KEEP YOUR BODY HYDRATED Whether talking...

We’ve all have had our skin change from one minute to the next between environmental factors, the different seasons, what we consume and even our ever so fluctuating hormones play a huge factor in the state of our skin. Although no two people have the same exact type, they may have some of the same characteristics or skin concerns as many others. Have you ever gone to the beach or laid out at the pool with a friend or two and although you all applied the exact spf sunscreen at...

You clean out your fridge as things spoil—but is your skincare secretly going bad and becoming ineffective or even toxic right under your nose? As women, we tend to build up a collection of products over time without realizing which have literally gone bad! Unlike bad milk or moldy veggies, it’s tougher to tell, just by looking, which skincare products are dunzo if you don’t know what to look for. And with all the hard-earned money you spend on products, it can be tough to let go! So what’s so wrong...