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Media off? Check. Messes out of sight? Check. CPAP plugged in…yep, friends, I have to check that one, too. The older I get, the more I need to pay attention to my nighttime routine. I have discussions with friends over things like the timing of a glass of wine, whether melatonin really works, the latest you can handle caffeine, and which essential oil I ought to try. I bought a good pillow for my neck, and I try not to drink water after six p.m. (if you don’t understand that...

I want to share a story with you today about a little girl named Alex...  Her story is so powerful that we are donating 5% of all goPure sales to her foundation, up to $40,000. To help us reach that goal, we're giving you 10% off site-wide! Just use the code HERO at checkout! This is Alex's story... Alex was diagnosed with cancer before her first birthday.  When she was just 4 years old she asked her mom if she could open a lemonade stand, so she could help other families who have also been affected by childhood cancer....

Pop quiz, ladies: What do an ancient sailor and your skin have in common? Answer: Both of them need a daily dose of vitamin C! Yes, we have maritime history to thank for our lovely orange and white containers of goPure Vitamin C serum and moisturizer. Here’s the story, in brief: Even when they weren’t firing cannons or swashing swords, sailors faced a fierce enemy: a disease called scurvy. Scurvy wreaked havoc on their health. Their legs gave out, their arms bruised, their gums bled, they lost teeth, and you don’t...

Wish you knew the secrets your facialist uses to get your skin so smooth, clear, and glowing? Psst… I spent over a decade as an aesthetician and I’m all about spilling my secrets to help you achieve your best skin! Plus, keep an eye out for a discount code I just had to sneak in here for ya…. Pro Skin Tip #1 Consistency over time So many people expect to see results from a product after one use. But your skin doesn’t work that way. Think of it like going...

You know that nasty brown color an avocado gets when it sits out? It’s caused by “free radicals” in the air. If you suffer from things like wrinkles and crow's feet, those awful dark spots that appear out of nowhere, uneven pigmentation or other frustrating skin issues... The only difference is your skin is being exposed to way more free radicals than an avocado. It's because like an avocado, your skin reacts to these free radicals in a similar way. You know that smog in your city? Yep, those are free radicals. Every time you're out in the sun? Free radicals are bombarding your skin. Whenever you have a cocktail or...

Having been stuck inside for a few months now, can tell you how much I truly appreciate this beautiful planet we live on. This Earth Day, in particular, reminds us not only to appreciate and take care of our planet but also to protect ourselves by avoiding putting body and earth-harming things onto our skin.  Your skin is the largest organ in your body and since it’s porous, it absorbs what you put on it, sometimes delivering up to 64% of ingredients straight into your body, according to a study...

As we age, we tend to outgrow certain styles and fashions that we used to adore. After all, it’s always good to switch up our looks as we grow. If you’re still doing the same makeup routine from 10 years ago, then it’s probably time to take it up a notch. The looks that work on you when you were 30 may not be as relevant to you now especially that our skin grows with us. It needs extra care and you’ll probably need more tricks up your sleeve to...

Hello beauty! If you've just purchased or are considering purchasing from our Actives Collection, here's some information you may find helpful. Instructions: Cleanse your face throughly (we recommend the goPure Vitamin C Facial Cleanser) pat dry and apply toner (we recommend the goPure Hydrating Toner). Next, Apply your serums in this order: 1. Actives Brighten & Even or Original Vitamin C Serum 2. Actives Hydrate & Smooth or Original Hyaluronic Acid Serum 3. Actives Firm & Lift or Original Retinol Serum Apply 4-6 drops of each serum to face, neck and...

These are difficult times full of struggle, tension and worry. With the help of our wonderful customers, goPure is rising up to the challenge and making a difference.  Together, we are helping the doctors, nurses, first responders and other health care professionals, on the front lines, get the supplies they desperately need.  I’ll tell you exactly how we plan to do that. But first, a quick note on why we decided to do this. The last few weeks have been hard on us all. It seems like every time we...

Don’t let quarantine get you down! Looks like many of us will be spending at least the next few weekends at home and indoors, so why not make the best of it?  Self care is a great way to beat the boring and get back to feeling like your beautiful self! Here is a great way to relax, rejuvenate, and enjoy a 100% DIY spa day at home. Step 1: Put on your comfiest sweats, pjs, or robe. Grab some fluffy socks and a refreshing beverage of your choice! (Hint:...