The goPure Commitment
Safe Formulas
In our lab, safety testing is an essential formulation step. Before launching, each formula is put through industry-standard safety testing called RIPT, or Repeated-Insult Patch Testing. This allows us to identify irritation & allergy responses, and we are happy to report that we have had 0 responses to any of our products.
Clean INGREDIENTS
We care just as much about what’s left out of a formula as what goes into it. To ensure you feel confident applying our formulas, they never contain synthetic fragrance, parabens, phthalates, sulfates (SLS or SLES), mineral oil, petrolatum, octinoxate, oxybenzone, or harsh alcohols.
EFFECTIVE FORMULAS
Every goPure formula is built on a foundation of science! Our team meets with top industry chemists & raw ingredient suppliers, and combs through ingredient literature to find the most innovative, clinically-proven ingredients. As a final step, we gather data from real people through consumer testing trials to ensure a formula delivers visible results.