Do you look in the mirror and feel like your hair is looking worse for the wear? Or maybe you’re thinking your style needs a bit of an update? While you're (probably) stuck at home, take a moment to figure out what your perfect hair style could be with just three quick steps! If you’ve ever had a nightmare haircut you know exactly how much it can affect your confidence, style and just about everything else!  Thankfully, the opposite is true as well. Proof? Just check out this transformation by...

Beauty expert Dawn Gallagher who gives women over 40 valuable tips on beauty, lifestyle and skincare would like to show us her favorite masks. Dawn helps us pamper our skin with DIY facials without having to leave the comfort of your home. No need for sitters, having to hop in your car or spending all that money at an expensive spa when you can pamper your skin without taking time out of your day. Watch the video here: When doing an at home facial or mask, you will need to:...

I don’t know about you but I’m the type of person who would love to have a fridge stocked with healthy organic foods and use only natural cleaning products…but have you seen the price? I may not be the best with the organic foods as my boys are currently inhaling poptarts as we speak, but as for the creating my own products for natural ways to clean my home I always had avoided it with excuses: ‘I don’t have enough time to make it’, ‘It’s going to be so expensive...

My grandson aka the little VIP of New York City, is three months old today. He had his own goPure blog post when he was born, so I think it’s fair to say that little Cecil is something of an influencer. I flew in from San Diego to spend a week in my role of Adoring Grandmother, and I am getting some great skin inspiration.  The skin of a baby is absolutely wonderful. You look at those cheeks and you sigh longingly. Ah, if only we could all go through...

Oily skin. I’ve never liked the sound of that. And I’ve definitely never liked the feel of it. But is “oil” always a bad thing on our skin? Does it really just mean “unpleasant grease”? I poked around online to try to understand. I’m no scientist, but here’s what I learned: Our skin is a jaw-dropping creation. You can find diagrams and cross sections online that show its layers and complexity. This organ we call skin isn’t one simple substance. It’s more like an orchestra than a soloist, with its...

I can honestly say that since I started using goPure, I’ve started to love my skin. Not “love” in the sense of “I love ice cream” or “I love sunsets.” I mean in the sense of valuing it. More than ever, I want to take care of it, but gently.  It’s a new experience for me, and I’m almost 58. Why did it take me so long? You see, I had really, really bad skin as a teen. Cystic acne, lots of trips to the dermatologist, lots of failed products....

Does anyone remember their first lighted make-up mirror? I do. I was fourteen, at an age when I was already starting to feel keen dissatisfaction with my body—or rather, with its various parts. I disliked my skin tone (freckles), shape of my nose (too round on the end), big feet (hadn’t grown into them yet). And then for my birthday, I got the gift I’d begged for: a Clairol “True to Light” mirror. It stood on its own, upright as a judge, passing sentence on every one of my facial...

Are you a label reader? I am. I like to know what’s in the things I buy. For example, I’m a sucker for sugar (how’s that for a bad pun?), but I’ve learned to check the grams before I indulge. Add to that my attempt to lower my carb intake, increase my protein, get more iron to avoid anemia, and phew! the numbers are a bit overwhelming, and I worry some statistic eludes me. So when it comes to my skin care products, the last thing I want is another...

I know, I know. We have to be very careful: the damage UV rays can cause is well-documented. Perhaps (though I hope not!) you’ve had a dermatological scare yourself. I’m fair-skinned, so I definitely need regular check-ups. So far, so good. But as a kid I had lots of agonizing sunburns. I was the freckled redhead who tried to copy my blonde, tawny friends by “laying out” all summer. There was, for example, the day my golden-haired cousin and I climbed up on my roof to be “closer to the...

It’s 2020 already. Wow, a brand new year. Are you wondering what’s ahead for you? Isn’t it funny that we talk about the unknown in terms of our faces? The expressions we use can even sound a little ominous: “What will I face?” “What are you facing?” “What kind of future will we face?” Those questions carry a sense that we should brace ourselves for scary or negative things that might come our way. Personally, I really, really hope that 2020 is better than 2019. I had a very rough...