You clean out your fridge as things spoil—but is your skincare secretly going bad and becoming ineffective or even toxic right under your nose? As women, we tend to build up a collection of products over time without realizing which have literally gone bad! Unlike bad milk or moldy veggies, it’s tougher to tell, just by looking, which skincare products are dunzo if you don’t know what to look for. And with all the hard-earned money you spend on products, it can be tough to let go! So what’s so wrong...

Hi Beauties! We know you're ready to say hello to the month of October but before we officially say goodbye to the month of September, we are super excited to announce the Reviewer of the Month who will win the 8-piece kit! And the winner is... Congratulations, Kendra! Please send an email to rosa@gopurebeauty.com so she can tell you how to claim your prize!We thank everyone who left their review this month and don't worry as you still have a chance to win the 8-piece kit next month! What are you waiting for?...

Where in the world did this loose skin come from?! This is a question I, as well as many other women at different stages have asked ourselves at least once in our life. Our skin doesn’t just decide that overnight it’s gonna begin sagging, but instead, its lost elasticity over time due to various factors…age, poor diet, losing weight too quickly, even eating sugar and salt play parts in the type of skin you’ll be living in. Why are both elastin and collagen so important in our lives? We need...

Wish your skin could be as fresh, smooth, and glowing as when you leave from a professional facial? It can. With the right products and techniques, you can get that ahh-spa facial feeling right at home I spent years giving professional facials and I’m so excited to share my expert tips for an at-home facial with you! Here’s what I recommend for your best results: Step 1: Set up Make sure to put your hair back with a tie or cloth headband. Dress in a robe or terry towel dress...

If you love Dawn, or even if you haven’t yet heard of her, you’re in for a special treat with this special video she made just for us—because she loves goPure. This accomplished author and beauty and wellness expert is best known as the author of Naturally Beautiful: Earth's Secrets and Recipes for Skin, Body and Spirit and Nature' s Beauty Secrets: Recipes for Beauty Treatments From The World's Best Spas. Her successful career in the fashion and beauty business enabled her to travel extensively, research indigenous beauty and wellness...

You work hard to spend your money wisely and I don’t want you falling for any of the many skincare scams out there today. I’m not just referring to companies that sell you low-quality products… There are scammers who will literally set up a web page with skincare products just to take your money monthly without your knowledge or permission! So how do you avoid these scams? Here’s what to keep an eye out for so you don’t get scammed just for trying to improve your skin. Free Trials They...

Hello Beauties! We know you're ready for the long weekend but before we say hello to the month of September, we are going to announce the Reviewer of the Month who will win the 8-piece kit! And the winner is... Congratulations, Tracy! Please send an email to rosa@gopurebeauty.com so she can tell you how to claim your prize!We thank everyone who left their review this month and don't worry as you still have a chance to win the 8-piece kit next month! What are you waiting for? Leave your review on gopurebeauty.com now or...

I pride myself on being able to tell it like it is and debunk myths when they arise. For example, eating your food in the right order doesn’t make a difference, right? However, layering skincare products on your skin in a certain order is not one of those myths. There is actually a method to the madness. And for good reason… Why? According to board-certified dermatologist and dermatologic surgeon, Dr. Heather Rogers, applying your skin care products in the proper order ensures that your skin receives the full benefits of...

Whether it’s genetics, a snoring spouse or, in my case, upstairs neighbors who seem to be taking part in a bowling competition at all hours of the night, the majority of us have dark under eye circles leaving us looking tired and older. You know it’s bad when everyone asks if you’re tired more. It’s inevitable that with age comes some unsettling lines, wrinkles and looser skinbut that doesn’t mean you have to throw in the towel and just let yourself go without self-care. Many women can use topical products...

Wish you knew the secrets your facialist uses to get your skin so smooth, clear, and glowing? Psst… I spent over a decade as an aesthetician and I’m all about spilling my secrets to help you achieve your best skin! Plus, keep an eye out for a discount code I just had to sneak in here for ya… Pro Skin Tip #1 Consistency over time So many people expect to see results from a product after one use. But your skin doesn’t work that way. Think of it like going...