Building A Skincare Routine

Building a skincare routine doesn’t have to be complicated. It is important to remember that the BEST skincare routine is the one you are willing to do day and night. Great skin starts with building a skincare routine you can keep consistent. Start with the basics and then add products that target your main skin concerns.

Yes, skincare has general rules and guidelines but is about YOU and YOUR SKIN. At GOPURE, this is why we think it is so important to give support along your skincare instead of just a one-size-fits-all approach as your skincare routine evolves. We also have lots of tools and resources to give additional guidance.

These are things like:
Can you think of some factors we take into consideration when building a skincare routine?

It might be more than you think! Skin pros take a lot into consideration when making skincare recommendations because so many factors impact how our skin looks, feels and behaves. These can also impact how someone’s skin might respond to skincare products and ingredients.

Some top factors that can impact how you decide to build a skincare routine include skin type, skin concerns, age, climate, and lifestyle factors such as sleep, stress, sun exposure, and smoking. How many steps you’d like in your skincare routine, any allergies and sensitivities, skin conditions, and RX medications.

The basics everyone needs:
Cleanser, Moisturizer, and SPF

These are based largely on your skin type to start These are considered skincare essentials that everyone needs in their skincare routine. If you’re looking to keep your routine super simple, start here and don’t skip these steps.

Then we can add in targeted products like:
SERUMS, EYE & NECK CREAMS, EXFOLIANTS, and MASKS

These are based on your skin concerns and take all of those other factors into consideration. These steps typically have concentrated levels of active ingredients that more specifically target different skin concerns and delicate and unique areas of the face and body. The products may change in your routine from day to night, and even different days of the week based on how many items you use each product.

The basic flow of a skincare routine is:
  • CLEANSE
  • TONE
  • TREAT (SERUMS)
  • MOISTURIZE
  • PROTECT
I’d like to give you another way to visualize how a skincare routine is designed.

Let’s think about this a little differently:

The WASH OFF PHASE: Anything that is applied and then washed off. These are products like cleansers, makeup removers, and wash-off masks or exfoliants. Keep in mind that you may be using a skin treatment here that is washed off.
The LEAVE ON TREATMENT PHASE: These are products that remain on the skin and are the most active and potent products such as toner, serums, and targeted products.
The MOISTURE & LOCK-IN PHASE/BLOCK OUT PHASE: These products lock in your active ingredients and help keep water in the skin while working to keep out external aggressors that can harm the skin such as moisturizer, oils, and sunscreen.

Let’s walk through a skincare routine:

CLEANSING: Cleansing is so important because it removes skin impurities and allows your skincare to absorb on a clean canvas. Choose your cleanser based on your skin type and if you need a product that more thoroughly removes makeup. If you wear makeup or want a deeper cleanse, try a double cleanse!

TONER: Toners are a lovely addition to a skincare routine. The Hydrating Toner can help additionally clarify the skin, refine the look of pores, and prep the skin to better receive your skincare products.

TREATMENT/SERUMS: What are your top skin concerns? What improvements or changes would you like to see? What type of routine/steps are you willing to do consistently? Are there any lifestyle factors that might impact your results or your timeline to see results? Skin treatments, like serums and exfoliants, really level up your skincare results. If you want a super simple routine you can start with one serum. Ideally, I recommend at least a daytime serum and a nighttime serum. This allows you to give your skin better support and even more targeted results.

DAYTIME SERUMS: Our skin is looking for additional antioxidant protection to reinforce its ability to fight the impact of free radical damage, pollution, and other external stressors. VITAMIN C is an ideal antioxidant daytime ingredient. Layer that on the skin first and then if you want a more robust routine, follow that with some added HYDRATION and PLUMPING from the Dramatically Dewy Serum.

NIGHTTIME: At night our skin is in a natural state of repair and restoration. Using ingredients that support these natural processes helps us amplify the benefits of our products. Ingredients like retinol or exfoliants are not typically used during the day and they can make our skin more sensitive to UV exposure. Using them at night is safer, but we also get a boosted benefit. Follow your retinol serum or exfoliation treatment with barrier support from the Dramatically Dewy and or the refining impact of the 10% Niacinamide Booster.

TARGETED MOISTURE: Follow your serum steps with targeted treatments that are designed for the unique needs of more delicate areas like the eyes and neck. These are optional steps, but they can have a major impact on your overall results.

MOISTURIZER: Choose your moisturizer based on your skin type. Our skin type largely is based on how much oil our skin naturally produces, and the correct weight of moisturizer will keep our skin looking and feeling comfortable, supple, and hydrated.

SUNSCREEN: Sunscreen is essential for everyone, all year long. Damage from UV exposure is the leading cause of the visible signs of aging. Even the simplest of routines need a daily sunscreen with a minimum of SPF 30. The GLOW PURE Tinted Mineral SPF leaves the skin protected and perfected-looking and works for all skin tones and routines.

Check out our LIVE on How To Build A Skincare Routine with Estie Bestie, Stephanie and content creator & business owner, Leanna Michelle!

Shop the routine HERE:

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  • GoPure Gentle Gel Cleanser and Superfruit Enzymes Cleansing Balm. The Gentle Gel Cleanser bottle is tall and blue, labeled "1% Niacinamide Sulfate Free." The Superfruit Enzymes Cleansing Balm is in a blue jar, labeled with ingredients from passion fruit, guava leaf, and papaya leaf.

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