Motherhood & Beauty Uncensored

Behind every multitasking mom is a woman who deserves to be celebrated not just for what she does, but for who she is.

Mother's Day is more than just a holiday—it's a moment to pause and honor the women who hold our worlds together with both hands (and sometimes teeth, when those hands are full!). Whether she's balancing meetings and meal prep or managing playdates and passion projects, every mom deserves to feel seen, celebrated, and most importantly, pampered.

 

Finding Me-Time in Mom Life

Let's be honest—"me time" for moms often means hiding in the pantry for five uninterrupted minutes. But our goPure moms have found creative ways to fill their cups:

"Since becoming a mom, my first priority has always been my kids. But I know I have to make sure my cup is full too. Whether that be a long walk, coffee with friends, or taking the time to do my skincare routine in full." — Erin Keyan, goPure Co-Founder

"Making time for myself has become non-negotiable. My secret weapon is waking up before everyone else. Those quiet morning moments are golden—I hop on my Peloton while the house is still peaceful. I'm still laughing at those aspirational self-care moments like massages though. They sound amazing in theory, but I haven't quite cracked the code on fitting those in yet!" — Bethany Crellin, Senior VP of Marketing

"Try not to feel guilty for resting. Remember that rest is productive too. It's not a pause in progress, it's how we refuel our focus, creativity, and resilience—essential in both our full-time jobs: work and motherhood." — Melisa Revilla

goPure Mom-ism’s To Live By

We all have those phrases our mothers repeated so often they're permanently etched in our brains. You know the ones:

• "Because I said so" (the ultimate explanation)

• "Were you raised in a barn?" (when the door is left open...again)

• "I have eyes in the back of my head" (how else do we know everything?)

But behind these classic mom-isms are women figuring it out day by day, just like the rest of us. Our goPure moms are hard-working, resilient, and devoted – and they're getting real about what motherhood has taught them.

Confidence in goPure Motherhood 

"Motherhood completely transformed my relationship with confidence. It's no longer just about personal achievements—it's found in my ability to be present for my family while still pursuing my career passions. The confidence I model now isn't about perfection; it's about persistence and showing up authentically in all my roles." — Bethany Crellin, Senior VP of Marketing

"As a mother, our confidence is contagious. We set such a powerful example. I knew it was important for me to be confident and strong for my boys—not just for them to BE confident, but to appreciate strong women." — Stephanie Klasse, Head of Education

Lessons in the Little Moments

"When my baby's first onesie didn't fit him anymore, it hit me that time is always moving. I started noticing how often I was on autopilot. It was a powerful reminder to be more present and truly soak in every experience—even the mundane ones." — Melisa Revilla, Brand Coordinator

 

goPure Mom’s SOS products

When the day starts with spilled cereal and ends with last-minute school projects, these are the go-to products our busy goPure moms reach for:

"Dramatically Dewy Serum! I forget to drink water sometimes and it shows on my skin, so applying Dewy is my go-to for looking hydrated (even if I'm really not)." — Melanie Juarez, Brand Protection Manager

"The Vitamin C Dry Oil! It's such a multitasker. I can use it day or night and it does so much for the skin. It's the most underrated product—I can't live without it." — Stephanie Klasse

"Sunscreen, Brighten & Even Serum, and Anti-Wrinkle Moisturizer. Regardless of the craziness in life as a working mom, those are my non-negotiable everyday items!" — Erin Keyan

Give the Gift of Self-Care

Whether you're shopping for your own mom, your partner, or treating yourself (because yes, you deserve it too!), give the gift of self-care this Mother's Day. Because every mom deserves to feel as radiant on the outside as she is on the inside.

What's your favorite mom-ism? Share it with us in the comments below!