Did you know… To maximize the benefits of our consistent skin care routine requires using the right products in the correct order? We want our products to properly penetrate and absorb, so our ingredients can get to work!
Rules of Layering
Have you heard the saying, “apply skin care thinnest to thickest”? This is a good start, but skincare routines and products have evolved past this basic recommendation. When we start looking at the ideal order of our routine, we should consider things like the product's water vs oil content, pH level, active ingredients, and how they work on our skin and with the other products.
The basic order to apply:
- Cleansers and Exfoliants to Active Serums and Moisturizers
- Water loving humectants to oil-loving emollients/oils
- Lower pH to higher pH
- Thinnest to Thickest in texture
Phase 1: Cleanse, Refine, and Balance
Makeup Removal: Doing a pre-cleanse with a facial oil, or makeup remover (like our Superfruit Enzymes Cleansing Balm) helps to dissolve makeup, pollution, dirt, and oil to allow your cleanser to work on a deeper level.
Cleanser: Cleanse with our Gentle Gel Cleanser for 60 seconds with warm water.
Scrub or Mask: Exfoliation helps your other products penetrate deeper. Make sure not to exfoliate more than 2 or 3 times a week.
Toner: Tone to balance the skin and remove any lingering impurities. Apply our Hit Refresh Hydrating Toner when you’re ready for the products that are going to stay on the skin.
Phase 2: Treat, Target, and Boost
Layering skincare gets the most confusing when it comes to serums. If you’re using multiple serums, boosters, and skin treatments in one routine, just follow the ABCs!
A: Start with your most Active ingredient on your skin for maximum results. These are ingredients like vitamin C, retinol, and exfoliating acids, like glycolic acid.
• Day: Brighten and Even Serum
B: Next apply your Booster and barrier supportive skin care. These help enhance the benefits of your most active serums, and help deliver additional benefits like barrier support and extra hydration!
• Hydrate and Smooth Serum: hyaluronic acid is a powerful hydration booster, and it also can make your skincare penetrate more deeply. In order to avoid possible irritation, it is best applied on damp skin after your most active ingredients.
• Dramatically Dewy Serum: powered by 3 unique forms of hyaluronic acid, t his serum contains varying molecular weights of hyaluronic acid that penetrate deeply to boost the look of hydrated skin for up to 72 hours.
• Niacinamide Booster Serum is a barrier supportive booster that is ideal on top of your other serums.
• Vitamin C Booster this innovative powder formula remains fresh and stable on your shelf. Just mix it with your favorite water-based moisturizer or serum when you’re ready to enhance the look of skin’s radiance.
C: Finally, add any Spot Correctors or Skin Conditioning Serums with more oil loving ingredients in them!
• Our 30% Vitamin C Dry Oil is highly advanced and gentle on all skin types. This lightweight oil helps to improve the look of dark spots, hyperpigmentation, and dry skin.
Esthetician Tip: Our night routine can alternate between retinol and exfoliation, with some nights simply dedicated to hydration and barrier support. It is not recommended to exfoliate on nights when retinol is used! That's where skin cycling comes into play.
Phase 3: Eye Care
The skin on the eye is thin and delicate so this area usually gets its own products dedicated to these unique needs. It works well to add eye care after your serums and before your moisturizer for maximum absorption.
• Our Advanced Repair Eye Cream knocks out every eye aging concern with 5 clinically proven hero ingredients to brighten, illuminate, and firm the look of your under eye area.
Phase 4: Moisturize
Everyone needs a moisturizer! These typically have a mix of humectants and emollients (hydrating and moisturizing ingredients), and sometimes a bonus of active ingredients. Once a more oil-rich product, like moisturizer, is applied it makes it harder for your more water-loving ingredients to absorb, so it comes near the end of your routine. This is also an important step in locking in your other skincare, nourishing your skin, and helping drive your other products in more deeply.
Your day and night moisturizer can be the same, or you can use something different based on the needs of your skin and the other active ingredients in your routine.
• Day: I recommend leaning into your antioxidant routine with the Vitamin C Moisturizer or our Brilliant Barrier Water Cream.
Esthetician Tip: Skin care doesn't stop at the jawline. Don’t forget your neck care and apply your Tighten & Lift Neck Cream to your neck and chest area to give this delicate skin the same loving care as your face.
Phase 5: Protect
Our skin is our largest organ and it works hard to protect us every day, in many ways. It is so important for us to do our part to support and protect our skin, and daily use of sunscreen along with other suncare steps is crucial as part of our daily skincare routine.
• The Glow Pure Tinted Mineral Sunscreen contains hydrating ingredients that both moisturize and protect the skin leaving a glowy, perfected sheen!
Esthetician Tip: Remember that skin care is subjective. There is not one right way to layer for everyone, but there are best practices that will maximize absorption, minimize possible reactions or issues, and achieve ultimate results.
VIP EXCLUSIVE! Rewatch Stephanie's Live about skincare layering and learn from the expert.
31 comments
Love your products. Would love to see sunscreen added to moisturizer it a separate sunscreen.
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goPure Beauty replied:
Hello,
Thank you for the message and we get asked this a ton about SPF in our products. Unfortunately at this time, our products do not contain SPF but this is something we hope to have in the future. We are not sure how long until our products contain SPF but we know that this is very important to our customers and something that is in the works!
This article was well written, organized, and informative. The explanations were clear and concise. I appreciate this. I agree with previous comment that I would love an eye cream and also a sunscreen from Go Pure.
Thank you for all this information. I’ve been using your products for over a year. This is the first time I’ve heard to use an eye cream after the eye gel Do you make an eye cream?
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goPure Beauty replied:
Hi Carol,
We do not offer Eye cream yet but this is something that we are working on and hopefully, we can offer an eye cream soon!
I really wish gopure would insert a pamphlet in our order. It would make things so much easier to go by…to do the right steps. I’ve just started and wish for instructions without going to my phone. So far love your products. I’m fixing to turn 68 and need all the help I can get.
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goPure Beauty replied:
Hi Cindy,
We appreciate your feedback! We now include our day and night instruction cards in every order.
Hello team ,
How can i get your sale price ?!
Thanks
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goPure Beauty replied:
Hi Sanaz,
At this time, we are having a big sale for our body care products, here’s the link to it for your reference: https://gopurebeauty.com/collections/body-care
You can also take advantage of our Bundle&Save option here: https://gopurebeauty.com/pages/bundle-and-save