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Firm & Lift Serum

Firm & Lift Serum

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Regular price $41.00
Regular price Sale price $41.00

Enjoy a more lifted look with this naturally potent yet gentle formula! This highly advanced serum is fortified with Bakuchiol, an amazing antioxidant that mimics the effects of Retinol for visibly firmer, more youthful-looking skin. 

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Product Detail Tabs



Size: 1 fl. oz. 

A firmer, younger-looking appearance is just a serum away. This powerful Firm & Lift Serum features innovative antioxidants like Bakuchiol, which works to stimulate collagen and give you a glow-worthy complexion. Say goodbye to the look of sagging skin and fine lines with this youth-restoring formula that absorbs quickly and penetrates deep. Gentle yet effective Retinol 2.0 works to resurface the look of skin to reveal a smoother, more even texture and radiance. 

Retinol is a powerful ingredient designed to exfoliate skin at the cellular level. It may not be suited for sensitive skin. Please test the product on a small patch of skin first. Discontinue use if any irritation occurs and consult your physician. Do not use if you are pregnant or breastfeeding. Designed for external use only. 

Best for the following skin types:

  • OilyOily
  • CombinationCombination
  • MatureMature
  • Blemish-ProneBlemish-Prone
  • NormalNormal


Water (Aqua), Aloe Barbadensis (Aloe Vera) Leaf Juice, Glycerin (Glycerol), Dimethyl Isosorbide (DMI), Hydroxypinacolone Retinoate (Retinol) (HPR), Sodium Stearoyl Glutamate, Bakuchiol, Geranium Maculatum Extract, Equisetum Arvense Extract, Hamamelis Virginiana (Witch Hazel), Taraxacum Officinale Extract, Centella Asiatica Extract, Camellia Sinesis (Tea Tree) Leaf Extract, Tamarindus Indica Seed Polysaccharide, Dimethyl Sulfone (MSM), Propanediol, Sclerotium Gum, Xanthan Gum, Lysolecithin, Pullulan, Benzoic Acid, Pelargonium Graveolens Flower Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Oryza Sativa (Rice) Bran Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Helianthus Annuus (Sunflower) Seed Extract, Tocopherol (Vitamin E), Sodium Benzoate, Potassium Sorbate, Carrageenan,Citric Acid, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (Honeysuckle) Flower Extract


  • Skin Firmness (appearance of): improved by 64.7% in 4 weeks, with 100% of participants experiencing an improvement.
  • Wrinkles and Fine Lines (appearance of): improved by 31.4% after 6 weeks of use with 97% of participants experiencing significant improvement. 
  • Skin Elasticity (appearance of): improved by 7.4% by week 6 with 82% of participants experiencing significant improvement


goPure was created in 2017 by Alex and Erin Keyan. Each brought inspiration from their own skincare stories to create a fresh take on clean skincare. They understood the power that comes when you have the freedom to face every day confidently. And they wanted to share that feeling so that all women could believe in their beautiful. 

Today, goPure uses science to empower women to feel their best at every age. We’re passionate about skincare education, sharing helpful tips, and providing access to registered professionals to help customers maximize their glow. All at responsible prices because women everywhere deserve to get real results without sacrifice.

  • Keenlya M.

    My overall experience with this product is great! My 50+ skin is supple, clear and dewy! My skin feels firmer but not tight nor dry. I switched from my expensive Clinique products because Gopure works much better on my skin.

    3 weeks ago
  • Sybil C.

    I love this serum. I use it daily. goPure has given my skin such a youthful glow at 43 that I have people tell me they can't tell if I have make up on or not.

    3 weeks ago
  • Maria R.

    Love how my skin looks smoother, more even and firmer! Especially around the eye area. Highly recommend!

    3 weeks ago
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Key Ingredients

  • Aloe Vera

    Aloe Vera

    Aloe Vera contains enzymes, as well as Vitamins A and C. This powerful multitasker is also highly soothing for the appearance of inflamed skin and can have positive effects on the look of dry, aging skin.
  • Retinol 2.0

    Retinol 2.0

    Retinol 2.0 is Granactive Retinoid, which is a true direct-acting retinoid and more advanced than traditional retinol. Tests at 2% (the level goPure uses it) have shown that it's dramatically less irritating than regular Retinol while delivering incredible anti aging benefits very quickly. Studies have shown that at this level, this ingredient dramatically reduces the look of deep wrinkles, fine lines as well as age spots and discoloration. Granactive Retinoid is truly a miracle level invention in skin care today.
  • Bakuchiol


    This newly discovered, natural, plant-based compound is known as a revolutionary anti-aging ingredient. Made from the seeds of the Psoralea Corylifolia plant, it contains unique compounds called Terpenophenols which poses powerful "look younger" properties. Shown to mimic the benefits and effects of traditional Retinol without the irritation.

How to Use

  1. Step 1

    Cleanse and tone your face and neck. Gently pat face dry.

  2. Step 2

    Place 4-5 drops on fingertips and apply in an upward, circular motion. For best results, use once per day at night. Make sure to apply SPF the next day.

  3. Step 3

    If you have never used retinol or have sensitive skin, please make sure to start with 1 day per week. If no issues occur, add in 1 more day per week. Build up slowly to daily.


How to Use

  • Can you use this product under the eyes or on the eye lids?

    We do not recommend applying it to the eye area or on your eyelids as the skin in your eye area is very sensitive and more prone to irritation. It is also much easier for products to get into your eye from your eyelids which you definitely want to avoid.

  • Why is the serum yellow?

    Our Firm & Lift Serum is powered by a potent retinoid, which is actually yellow in color. Not only is this normal, but it's also an indication that you are using a high-quality retinoid formula. We do not add any added colors to our formulations.

  • Can I use this while pregnant or breastfeeding?

    Our Firm & Lift serum contains a retinoid, which should not be used while pregnant or breastfeeding. Please consult with your medical physician regarding any concerns.

  • How long until I see results?

    Most of our customers notice at least some noticeable improvement in the look of their skin in 2-4 weeks. For more serious results, it takes about 30-60 days of consistent, daily use.

  • Does goPure test on animals?

    No! goPure is proudly 100% Cruelty Free which means that we never test our products on animals. We are PETA Certified Cruelty Free and you can verify our status here: