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Hydrate & Smooth Serum

Hydrate & Smooth Serum

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Regular price $29.00
Regular price Sale price $29.00

A hydrating trifecta of Hyaluronic Acids visibly plumps your skin, revealing a more youthful, glowing appearance. Smooth the look of wrinkles and get the appearance of firmer skin with this standout serum bursting with natural botanicals.

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Product Detail Tabs



Size: 1 fl. oz.

Reveal a dewy, younger-looking appearance with this lightweight, deeply moisturizing Hydrate & Smooth Serum. Three powerful types of hydrating Hyaluronic Acid power this unique formula including Sodium Hyaluronate, a high molecular weight form of Hyaluronic Acid, which provides a smooth protective layer above the skin’s surface to lock in moisture. Lightweight Hydrolyzed Hyaluronic Acid works to unlock a more dewy, glowing appearance, and potent Hyaluronic Acid holds 10000x its weight in water, providing intense hydration. Balanced by natural ingredients like Tamarind Seed Extract, this formula nourishes, hydrates, and restores the look of aging skin.

Best for the following skin types:

  • OilyOily
  • Sensitive
  • MatureMature
  • CombinationCombination


• Lightweight Hydrolyzed Hyaluronic Acid to unlock a dewy, glowing appearance

• Sodium Hyaluronate, a high-molecular weight for of Hyaluronic Acid creates a smooth protective layer above the skin’s surface to seal in moisture

• Potent Hyaluronic Acid holds 1000x its weight in water, providing a surge of hydration

• Visibly plumps and moisturizes the appearance of skin

• Nourishing ingredients like Tamarind Seed improves the appearance of lines, wrinkles, and elasticity


Water (Aqua), Aloe Barbadensis (Aloe Vera) Leaf Juice, Glycerin (Glycerol), Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Geranium Maculatum Extract, Equisetum Arvense Extract, Hamamelis Virginiana (Witch Hazel) Extract, Taraxcum Officinale Extract, Propolis Extract, Centella Asiatica Extract, Tamarindus Indica Seed, Polysaccharide, Pelargonium Graveolens Flower Oil, Tocopheryl Acetate (Vitamin E), Sodium Ascorbyl Phosphate, Camellia Sinensis Leaf Extract, Simmondsia Chinensis (Jojoba) Oil, Dimethyl Sulfone (MSM), Caprylyl/capryl Glucoside, Benzoic Acid, Potassium Sorbate, Propanediol, Citric Acid, Carrageenan, Hydroxyethylcellulose, Sodium Benzoate, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (Honeysuckle) Flower Extract


HyaCare® 50: A low molecular weight Hyaluronic Acid featuring breakthrough hydration properties, this innovative ingredient penetrates skin more effectively compared to high molecular weight Hyaluronic Acid. 

  • In a clinical study, skin treated with HyaCare50® showed a significant increase in overall elasticity appearance, equaling 14% after 4 weeks of application. 
  • Skin image analysis also showed a significant decrease in the look of skin roughness of 10%.

Solumoist: Hydrating Tamarind extract, a Hyaluronic Acid alternative, is clinically proven to improve the look of skin texture, moisturization, and elasticity. Offering more short-term hydrating properties compared to standard Hyaluronic Acid, Solumoist has an ultra-silky and smooth touch ideal for hydrating skincare products.

  • Dermatologist evaluations of 45 people revealed significant improvement of skin’s appearance after just 15 days including improved hydration, better skin elasticity, and a smoother skin surface.
  • Evaluations of 20 people who used Solumoist compared to Hyaluronic Acid found that Solumoist was 59.2% more effective at hydrating the look of skin.


goPure was created in 2017 by Alex and Erin Keyan. Each brought inspiration from their own skincare stories to create a fresh take on clean skincare. They understood the power that comes when you have the freedom to face every day confidently. And they wanted to share that feeling so that all women could believe in their beautiful. 

Today, goPure uses science to empower women to feel their best at every age. We’re passionate about skincare education, sharing helpful tips, and providing access to registered professionals to help customers maximize their glow. All at responsible prices because women everywhere deserve to get real results without sacrifice.

  • Amy S

    I love this product! The consistency and texture is light and hydrating. It seems to work immediately! I have definitely seen results the longer I use i

    3 weeks ago
  • Dawn G

    Every time I use the hydrate and smooth serum I feel the hydration immediately. I have dry skin so I am always looking for natural ways to hydrate and smooth my skin without chemicals, parabens and fragrance which can dry your skin even more!

    3 weeks ago
  • Jenny M.

    I love, love, love this Hyaluronic Acid serum! I've been using goPure for over a year now. It keeps my skin hydrated all day long, and it feels smoother.

    3 weeks ago
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Key Ingredients

  • Vitamin E

    Vitamin E

    Vitamin E is a powerful antioxidant, also called tocopherol. It moisturizes and softens the look of skin while helping to preserve other ingredients such as Vitamin C and Ferulic Acid.
  • Hydrolyzed Hyaluronic Acid

    Hydrolyzed Hyaluronic Acid

    This low molecular weight form of Hyaluronic Acid (KDa) is a new scientific breakthrough for dry, thinning and aging skin. HyaCare50 is a smaller molecule than traditional Hyaluronic Acid and is able to penetrate much deeper into the skin layers. It’s clinically proven to be more effective at hydrating and moisturizing the appearance of skin than any other type of Hyaluronic Acid.
  • Solumoist


    Also known as Tamarind seed extract. Made from the powerful Tamarindus Plant, this compound can show beautiful results including visual texture improvement, the appearance of moisturization, a look of elasticization, and the feeling of re-densification. Dermatologist evaluations of this unique compound revealed significant improvement in skin's appearance.
  • Hybloom ™ in GoPure's Dramatically Dewy Serum

    Hybloom ™

    The sodium salt form of Hyaluronic Acid, this hydrating ingredient reduces the look of wrinkles and gives the skin a more supple, moisturized appearance.

How to Use

  1. Step 1

    Cleanse and tone your face and neck. Gently pat so the skin is damp, not dripping.

  2. Step 2

    Place 4-5 drops on fingertips and apply on damp skin in an upward, circular motion. Allow serum to fully absorb. For best results use twice daily, morning & night.


How to Use

  • What is the difference between this serum and the Dramatically Dewy serum?

    The Hydrate and Smooth Serum features 3 forms of HA at different molecular weights, including a botanical form of HA that is clinically proven to work even better than traditional formulas. It is also enriched with antioxidants like vitamin E, offering a burst of nourishment. The Dramatically Dewy Serum features a 2% triple hyaluronic acid complex of different hyaluronic acid molecular weights, as well as in innovative Hydrosella at 2% to offer even deeper, longer-lasting visible hydration. It reveals softer-looking skin, as well as moisturizing barrier support.

  • When do I use this alongside my other serums?

    Your serum step comes after cleansing, toning, and exfoliating (if desired). If you use other serums, start with the Brighten & Even Serum, then apply this Hydrate & Smooth Serum followed by other serums in your routine (like Niacinamide). Finish with your eye cream, moisturizer, and SPF* (*for your day routine).

  • What does this do for my skin?

    This potent serum was designed to deeply hydrate the look of skin on different levels. Hyaluronic acid in 3 forms works to leave skin more supple and smooth looking, while vitamin E nourishes the appearance of skin. Fine lines and wrinkles are visibly smoothed, and skin elasticity appears firmer. Overall, skin will look visibly plumped and have a glowy, more radiant look!

  • How long until I see results?

    Most of our customers notice at least some noticeable improvement in the look of their skin in 2-4 weeks. For more serious results it takes about 30-60 days of consistent, daily use.

  • Does goPure test on animals?

    No! goPure is proudly 100% Cruelty Free which means that we never test our products on animals. We are PETA Certified Cruelty Free and you can verify our status here: