Skincare Layering 101

Did you know… To maximize the benefits of our consistent skin care routine requires using the right products in the correct order? We want our products to properly penetrate and absorb, so our ingredients can get to work!

Rules of Layering

Have you heard the saying, “apply skin care thinnest to thickest”? This is a good start, but skincare routines and products have evolved past this basic recommendation. When we start looking at the ideal order of our routine, we should consider things like the product's water vs oil content, pH level, active ingredients, and how they work on our skin and with the other products.

The basic order to apply:
  1. Cleansers and Exfoliants to Active Serums and Moisturizers
  2. Water loving humectants to oil-loving emollients/oils
  3. Lower pH to higher pH
  4. Thinnest to Thickest in texture

    Guide to Skincare Layering Phase 1 Cleanse

    Phase 1: Cleanse, Refine, and Balance

    Makeup Removal: Doing a pre-cleanse with a facial oil, or makeup remover (like our Micellar Makeup Remover Wipes) helps to dissolve makeup, pollution, dirt, and oil to allow your cleanser to work on a deeper level.

    Cleanser: Cleanse with out Vitamin C Cleanser for 60 seconds with warm water.

    Scrub or Mask: Exfoliation helps your other products penetrate deeper. Make sure not to exfoliate more than 2 or 3 times a week.
    Our creamy Microdermabrasion Exfoliator is designed to tackle the look of dull, aging skin the gentle way.

    Toner: Tone to balance the skin and remove any lingering impurities.  Apply our Hydrating Toner when you’re ready for the products that are going to stay on the skin. 

    Esthetician Tip: When it comes to the Enzyme Mask, you can decide if you want to use it before or after your toner. Oily or combination skin types may prefer to use toner afterwards, where more dry skin types may want to skip toning with the mask all together.

    Guide to Skincare Layering Phase 2 Treat

    Phase 2: Treat, Target, and Boost

    Layering skincare gets the most confusing when it comes to serums. If you’re using multiple serums, boosters, and skin treatments in one routine, just follow the ABCs!

    A: Start with your most Active ingredient on your skin for maximum results. These are ingredients like Vitamin C, Retinol, and exfoliating acids, like Glycolic Acid.
    • Day: Brighten and Even Serum or Brightening Sheet Mask

    • Night: Firm and Lift Serum

        B: Next apply your Booster and barrier supportive skin care. These help enhance the benefits of your most active serums, and help deliver additional benefits like barrier support and extra hydration!
        Hydrate and Smooth Serum: hyaluronic acid is a powerful hydration booster, and it also can make your skincare penetrate more deeply. In order to avoid possible irritation, it is best applied on damp skin after your most active ingredients.

        Dramatically Dewy Serum powered by 3 unique forms of  hyaluronic acid, t his serum contains varying molecular weights of hyaluronic acid that penetrate deeply to boost the look of hydrated skin for up to 72 hours. 

        • Niacinamide Booster is a barrier supportive booster that is ideal on top of your other serums.

              C: Finally, add any Spot Correctors or Skin Conditioning Serums with more oil loving ingredients in them! 

                • Our  30% Vitamin C Dry Oil is highly advanced and gentle on all skin types. This lightweight oil helps to improve the look of dark spots, hyperpigmentation, and dry skin. 

                Esthetician Tip: Our night routine can alternate between retinol and exfoliation, with some nights simply dedicated to hydration and barrier support. It is not recommended to exfoliate on nights when retinol is used! That's where skin cycling comes into play. 

                Guide to Skincare Layering Phase 3 Eye Care

                Phase 3: Eye Care

                The skin on the eye is thin and delicate so this area usually gets its own products dedicated to these unique needs. It works well to add eye care after your serums and before your moisturizer for maximum absorption.
                • Add our Youth Glow Eye Gel and any other eye serums first, then top with an eye cream, like our Advanced Repair Eye Cream.

                Guide to Skincare Layering Phase 4 Moisturize

                Phase 4: Moisturize

                Everyone needs a moisturizer! These typically have a mix of humectants and emollients (hydrating and moisturizing ingredients), and sometimes a bonus of active ingredients. Once a more oil-rich product, like moisturizer, is applied it makes it harder for your more water-loving ingredients to absorb, so it comes near the end of your routine. This is also an important step in locking in your other skincare, nourishing your skin, and helping drive your other products in more deeply.

                Your day and night moisturizer can be the same, or you can use something different based on the needs of your skin and the other active ingredients in your routine.
                • Day: I recommend leaning into your antioxidant routine with the Vitamin C Moisturizer.

                • Night: You can opt for the Retinol Night Cream or the iconic Glyco-Peptide Anti Wrinkle Moisturizer.

                    Esthetician Tip: Skin care doesn't stop at the jawline. Don’t forget your neck care and apply your Tighten & Lift Neck Cream to your neck and chest area to give this delicate skin the same loving care as your face.


                    Phase 5: Protect

                    Our skin is our largest organ and we need to protect her. This comes in the form of oils and SPF. Once oils are applied you are really reinforcing your skin’s barrier and barrier function. You’re locking in the water and helping keep out environmental stressors. This will also serve as a final push to drive your skincare in deeper.

                    • Day: Finish with a light layer of any oils you use (optional) and then your SPF. SPF is always the final step in your routine. Wait for your other skin care to absorb before adding your layer of sun protection. Here's a list of our favorite SPFs!

                    • Night: Don’t forget to press a little Rosehip Oil on your lips and eye area if you’d like, and add any excess to your hands, nails or even your hair.

                      Esthetician Tip: Remember that skin care is subjective. There is not one right way to layer for everyone, but there are best practices that will maximize absorption, minimize possible reactions or issues, and achieve ultimate results.
                      VIP EXCLUSIVE! Rewatch Stephanie's Live about skincare layering and learn from the expert. 
                      Back to blog


                      Hi, I was wondering is it ok to use the regular serums during the day and actives at night?
                      goPure Beauty replied:
                      Hi Rosemary, we recommend you use either the Actives Serums or Regular Serums but not both of the trio of serums at the same time. If you have the regular trio, please finish those up before using the Actives Serums.

                      Please refer to the attached infographics with instructions on how to use the products for your reference.

                      You may also check out the instructions here –

                      Please do not hesitate to reach out to us if you have any further questions or concerns.

                      Rosemary Espinoza

                      I’ve been using the serums and plan on purchasing other products once I finish with the line I am currently using. I’ve watched Stephanie a few times…love her!! Lots of great information on all sides with GoPure! One question: when using the hyaluronic acid serum, it suggests doing so on a damp face. If I’m using the Vitamin C serum first, how do I wet my face to apply the hyaluronic acid serum without washing away the Vitamin C?
                      goPure Beauty replied:
                      Hello René! The Hyaluronic Acid Serum should be applied to moist/damp skin. We would suggest when you apply the Vitamin C Serum allow 30 up to 60 seconds for your skin to fully absorb the serum but it shouldn’t dry before applying the Hyaluronic Acid Serum so your face is still a bit damp from the Vitamin C Serum. If you aren’t using a Vitamin C Serum before the Hyaluronic Acid Serum, you may just spritz or damp your face with a bit of water before applying Hyaluronic Acid Serum.

                      René Joiner

                      I just received my oils, in my box was a postcard with instructions how to use. On that it had me using my oils before my moisturizer so now I’m confused. Please clarify
                      goPure Beauty replied:
                      Hello Tracy,
                      We are very sorry for the confusion this has caused you. We are now updating our instruction cards to reflect applying the oil after the moisturizer.
                      Remember, these are just our suggestions – If you’ve found another order of steps your skin loves there’s no need to change!

                      Tracy Barno

                      When it comes to the eyes you only have the gel product. Is it ok to apply the other serums and moisturizers y’all sell to the eyes too?
                      goPure Beauty replied:
                      Hi Angela,
                      We do not recommend applying our products to your eyelids but you can use them under your eye area. Please proceed with caution when using the Retinol Serum and Retinol Cream as Retinol can be harsh on the skin. We have customers who do not have issues with Retinol but we just want to make sure you don’t experience any sensitivities, especially on the delicate skin under the eyes.


                      Thank you for this wealth of knowledge!! I love your products. Thank you

                      Tracy A McGee

                      Leave a comment

                      Please note, comments need to be approved before they are published.