Did you know… To maximize the benefits of our consistent skin care routine requires using the right products in the correct order? We want our products to properly penetrate and absorb, so our ingredients can get to work!
Rules of Layering
Have you heard the saying, “apply skin care thinnest to thickest”? This is a good start, but skincare routines and products have evolved past this basic recommendation. When we start looking at the ideal order of our routine, we should consider things like the product's water vs oil content, pH level, active ingredients, and how they work on our skin and with the other products.
The basic order to apply:
- Cleansers and Exfoliants to Active Serums and Moisturizers
- Water loving humectants to oil-loving emollients/oils
- Lower pH to higher pH
- Thinnest to Thickest in texture
Phase 1: Cleanse, Refine, and Balance
Makeup Removal: Doing a pre-cleanse with a facial oil, or makeup remover (like our Superfruit Enzymes Cleansing Balm) helps to dissolve makeup, pollution, dirt, and oil to allow your cleanser to work on a deeper level.
Cleanser: Cleanse with our Gentle Gel Cleanser for 60 seconds with warm water.
Scrub or Mask: Exfoliation helps your other products penetrate deeper. Make sure not to exfoliate more than 2 or 3 times a week.
Toner: Tone to balance the skin and remove any lingering impurities. Apply our Hit Refresh Hydrating Toner when you’re ready for the products that are going to stay on the skin.
Phase 2: Treat, Target, and Boost
Layering skincare gets the most confusing when it comes to serums. If you’re using multiple serums, boosters, and skin treatments in one routine, just follow the ABCs!
A: Start with your most Active ingredient on your skin for maximum results. These are ingredients like vitamin C, retinol, and exfoliating acids, like glycolic acid.
• Day: Brighten and Even Serum
B: Next apply your Booster and barrier supportive skin care. These help enhance the benefits of your most active serums, and help deliver additional benefits like barrier support and extra hydration!
• Hydrate and Smooth Serum: hyaluronic acid is a powerful hydration booster, and it also can make your skincare penetrate more deeply. In order to avoid possible irritation, it is best applied on damp skin after your most active ingredients.
• Dramatically Dewy Serum: powered by 3 unique forms of hyaluronic acid, t his serum contains varying molecular weights of hyaluronic acid that penetrate deeply to boost the look of hydrated skin for up to 72 hours.
• Niacinamide Booster Serum is a barrier supportive booster that is ideal on top of your other serums.
• Vitamin C Booster this innovative powder formula remains fresh and stable on your shelf. Just mix it with your favorite water-based moisturizer or serum when you’re ready to enhance the look of skin’s radiance.
C: Finally, add any Spot Correctors or Skin Conditioning Serums with more oil loving ingredients in them!
• Our 30% Vitamin C Dry Oil is highly advanced and gentle on all skin types. This lightweight oil helps to improve the look of dark spots, hyperpigmentation, and dry skin.
Esthetician Tip: Our night routine can alternate between retinol and exfoliation, with some nights simply dedicated to hydration and barrier support. It is not recommended to exfoliate on nights when retinol is used! That's where skin cycling comes into play.
Phase 3: Eye Care
The skin on the eye is thin and delicate so this area usually gets its own products dedicated to these unique needs. It works well to add eye care after your serums and before your moisturizer for maximum absorption.
• Our Advanced Repair Eye Cream knocks out every eye aging concern with 5 clinically proven hero ingredients to brighten, illuminate, and firm the look of your under eye area.
Phase 4: Moisturize
Everyone needs a moisturizer! These typically have a mix of humectants and emollients (hydrating and moisturizing ingredients), and sometimes a bonus of active ingredients. Once a more oil-rich product, like moisturizer, is applied it makes it harder for your more water-loving ingredients to absorb, so it comes near the end of your routine. This is also an important step in locking in your other skincare, nourishing your skin, and helping drive your other products in more deeply.
Your day and night moisturizer can be the same, or you can use something different based on the needs of your skin and the other active ingredients in your routine.
• Day: I recommend leaning into your antioxidant routine with the Vitamin C Moisturizer or our Brilliant Barrier Water Cream.
Esthetician Tip: Skin care doesn't stop at the jawline. Don’t forget your neck care and apply your Tighten & Lift Neck Cream to your neck and chest area to give this delicate skin the same loving care as your face.
Phase 5: Protect
Our skin is our largest organ and it works hard to protect us every day, in many ways. It is so important for us to do our part to support and protect our skin, and daily use of sunscreen along with other suncare steps is crucial as part of our daily skincare routine.
• The Glow Pure Tinted Mineral Sunscreen contains hydrating ingredients that both moisturize and protect the skin leaving a glowy, perfected sheen!
Esthetician Tip: Remember that skin care is subjective. There is not one right way to layer for everyone, but there are best practices that will maximize absorption, minimize possible reactions or issues, and achieve ultimate results.
VIP EXCLUSIVE! Rewatch Stephanie's Live about skincare layering and learn from the expert.
31 comments
Hi there! I just received the Tighten & Lift Neck Cream; Anti Wrinkle Moisturizer and Advanced Repair Eye Cream. This is all new to me. I’m not sure of the order to use it and if I should use all three twice a day. I don’t have any facial cleanser so I use water or Dove and water, (I know, I can sense your cringe). Will you please guide me with a routine and any recommendations. I see my pores slightly on my nose and cheeks on each side of my nose and slightly puffy under my eyes but no bags. I need guidance please. Thank you so much. 😊
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goPure Beauty replied:
Hello,
Thank you for reaching out to us! We received your inquiry and one of our amazing reps will get back to you shortly. We appreciate your patience.💚
Best Regards, goPure Beauty
On Wed, Mar 05 2025, at 01:18 PM, <Sunny@comment.sunnysideapps.com>
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goPure Beauty replied:
Hi Shirell,
Thank you for choosing goPure! We are so excited for you to start your skincare journey with us! 😊 Here’s a simple routine to follow with your new goPure products:
Morning & Evening Routine:
1️⃣ Cleanse – Water and Dove are fine for now, but a gentle, pH-balanced facial cleanser such as our Gentle Gel Cleanser would be even better! 2️⃣ Eye Cream – Apply a small amount of the Advanced Repair Eye Cream under your eyes and gently pat it in. 3️⃣ Neck Cream – Use the Tighten & Lift Neck Cream on your neck and décolletage in upward motions. 4️⃣ Moisturizer – Finish with the Anti-Wrinkle Moisturizer on your face for hydration and nourishment.
💡 Morning Tip: Follow with Glow Pure SPF to protect your skin! 💡 Evening Tip: You can use all three products twice a day for best results.
For pores and puffiness, our Niacinamide Booster Serum may help refine and smooth your skin. We hope this helps! 😊
Best Regards, goPure Beauty
Hi Iris,
Thank you for sharing your experience. We’re so sorry to hear about the reaction you had while using the neck cream. Your comfort and satisfaction are very important to us, and we’re here to help.
Some customers experience “skin purging”, especially when introducing new products that contain active ingredients. But that will go away after a few days or for some, it may take up to 6 weeks.
If you are still having trouble with the negative skin reaction, we suggest doing a patch skin test to ensure the product is suitable for your skin. To do this, apply a small amount of the product to a discreet area, such as the inside of your wrist or behind your ear, and wait 24-48 hours to observe any reaction.
If irritation persists or you have concerns, please discontinue use immediately and let us know so we can assist you with the next steps.
Best Regards, goPure Beauty
Hello I just received the 30% vitamin C dry oil . When is the best time to use it? My morning routine is brighten & Even serum, dramatically Dewey, advanced repair eye cream, anti wrinkle moisturizer then tighten and lift neck serum
My night routine is: firm and lift serum, advanced eye repair, anti wrinkle moisturizer then the tighten & lift neck serum.
When should I apply the vitamin c dry oil? Can you help
Me? Thank you
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goPure Beauty replied:
Hello,
Thank you for reaching out to us! We received your inquiry and one of our amazing reps will get back to you shortly. We appreciate your patience.💚
Best Regards, goPure Beauty
On Wed, Oct 23 2024, at 01:58 AM, <Sunny@comment.sunnysideapps.com>
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goPure Beauty replied:
Hello Kristine,
The Vitamin C dry oil is best applied in the evening as it pairs well with the Firm and Lift serum. In the evening, you can apply your products in this sequence – Cleanser, Firm and Lift serum, Eye cream, Antiwrinkle moisturizer, Neck cream, and then Vitamin C Dry oil.
Love neck cream
I just got my trio. Just to clarify.. i wash first, then do the orange serum, when damp I apply the dewey lotion.. and at night i use the firm one w retinol.., but do I also do the other two or only in the morning??
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goPure Beauty replied:
Hi Hillary,
Yes, that’s our recommended routine steps for the Power Trio Serum set. The morning serums can be used at night as well, however, please do not use the Brighten & Even Serum (Vitamin C) and Firm & Lift (Retinol) in the same routine as both products contain potent ingredients. You can use the Brighten & Even Serum on nights that you’ll skip Retinol. ;)
Best Regards, goPure Beauty