Did you know… To maximize the benefits of our consistent skin care routine requires using the right products in the correct order? We want our products to properly penetrate and absorb, so our ingredients can get to work!
Rules of Layering
Have you heard the saying, “apply skin care thinnest to thickest”? This is a good start, but skincare routines and products have evolved past this basic recommendation. When we start looking at the ideal order of our routine, we should consider things like the product's water vs oil content, pH level, active ingredients, and how they work on our skin and with the other products.
The basic order to apply:
- Cleansers and Exfoliants to Active Serums and Moisturizers
- Water loving humectants to oil-loving emollients/oils
- Lower pH to higher pH
- Thinnest to Thickest in texture
Phase 1: Cleanse, Refine, and Balance
Makeup Removal: Doing a pre-cleanse with a facial oil, or makeup remover (like our Superfruit Enzymes Cleansing Balm) helps to dissolve makeup, pollution, dirt, and oil to allow your cleanser to work on a deeper level.
Cleanser: Cleanse with our Gentle Gel Cleanser for 60 seconds with warm water.
Scrub or Mask: Exfoliation helps your other products penetrate deeper. Make sure not to exfoliate more than 2 or 3 times a week.
Toner: Tone to balance the skin and remove any lingering impurities. Apply our Hydrating Toner when you’re ready for the products that are going to stay on the skin.
Phase 2: Treat, Target, and Boost
Layering skincare gets the most confusing when it comes to serums. If you’re using multiple serums, boosters, and skin treatments in one routine, just follow the ABCs!
A: Start with your most Active ingredient on your skin for maximum results. These are ingredients like vitamin C, retinol, and exfoliating acids, like glycolic acid.
• Day: Brighten and Even Serum
B: Next apply your Booster and barrier supportive skin care. These help enhance the benefits of your most active serums, and help deliver additional benefits like barrier support and extra hydration!
• Hydrate and Smooth Serum: hyaluronic acid is a powerful hydration booster, and it also can make your skincare penetrate more deeply. In order to avoid possible irritation, it is best applied on damp skin after your most active ingredients.
• Dramatically Dewy Serum: powered by 3 unique forms of hyaluronic acid, t his serum contains varying molecular weights of hyaluronic acid that penetrate deeply to boost the look of hydrated skin for up to 72 hours.
• Niacinamide Booster is a barrier supportive booster that is ideal on top of your other serums.
• Vitamin C Booster this innovative powder formula remains fresh and stable on your shelf. Just mix it with your favorite water-based moisturizer or serum when you’re ready to enhance the look of skin’s radiance.
C: Finally, add any Spot Correctors or Skin Conditioning Serums with more oil loving ingredients in them!
• Our 30% Vitamin C Dry Oil is highly advanced and gentle on all skin types. This lightweight oil helps to improve the look of dark spots, hyperpigmentation, and dry skin.
Esthetician Tip: Our night routine can alternate between retinol and exfoliation, with some nights simply dedicated to hydration and barrier support. It is not recommended to exfoliate on nights when retinol is used! That's where skin cycling comes into play.
Phase 3: Eye Care
The skin on the eye is thin and delicate so this area usually gets its own products dedicated to these unique needs. It works well to add eye care after your serums and before your moisturizer for maximum absorption.
• Our Advanced Repair Eye Cream knocks out every eye aging concern with 5 clinically proven hero ingredients to brighten, illuminate, and firm the look of your under eye area.
Phase 4: Moisturize
Everyone needs a moisturizer! These typically have a mix of humectants and emollients (hydrating and moisturizing ingredients), and sometimes a bonus of active ingredients. Once a more oil-rich product, like moisturizer, is applied it makes it harder for your more water-loving ingredients to absorb, so it comes near the end of your routine. This is also an important step in locking in your other skincare, nourishing your skin, and helping drive your other products in more deeply.
Your day and night moisturizer can be the same, or you can use something different based on the needs of your skin and the other active ingredients in your routine.
• Day: I recommend leaning into your antioxidant routine with the Vitamin C Moisturizer or our Brilliant Barrier Water Cream.
Esthetician Tip: Skin care doesn't stop at the jawline. Don’t forget your neck care and apply your Tighten & Lift Neck Cream to your neck and chest area to give this delicate skin the same loving care as your face.
Phase 5: Protect
Our skin is our largest organ and it works hard to protect us every day, in many ways. It is so important for us to do our part to support and protect our skin, and daily use of sunscreen along with other suncare steps is crucial as part of our daily skincare routine.
• The Glow Pure Tinted Mineral Sunscreen contains hydrating ingredients that both moisturize and protect the skin leaving a glowy, perfected sheen!
Esthetician Tip: Remember that skin care is subjective. There is not one right way to layer for everyone, but there are best practices that will maximize absorption, minimize possible reactions or issues, and achieve ultimate results.
VIP EXCLUSIVE! Rewatch Stephanie's Live about skincare layering and learn from the expert.
27 comments
I just got my trio. Just to clarify.. i wash first, then do the orange serum, when damp I apply the dewey lotion.. and at night i use the firm one w retinol.., but do I also do the other two or only in the morning??
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goPure Beauty replied:
Hi Hillary,
Yes, that’s our recommended routine steps for the Power Trio Serum set. The morning serums can be used at night as well, however, please do not use the Brighten & Even Serum (Vitamin C) and Firm & Lift (Retinol) in the same routine as both products contain potent ingredients. You can use the Brighten & Even Serum on nights that you’ll skip Retinol. ;)
Best Regards, goPure Beauty
I just got my trio. Just to clarify.. i wash first, then do the orange serum, when damp I apply the dewey lotion.. and at night i use the firm one w retinol.., but do I also do the other two or only in the morning??
Hello!! My mom bought me this care line for Christmas. I have read all of the blogs and watched all of the videos the past few days. I just want to make sure that I am understanding these products correctly. I have them listed in order that I would use them.
I have the Vitamin C cleanser, hydrating toner that I will use both morning and night.
Then I have the brightening and even serum, dramatically dewy serum, and firm and lift serum. I read that the brighten serum is in the morning. I read that I use the firming serum at night (starting 1-2x weekly). Do I use the dewy serum both times or just once daily?
I then have my advanced eye cream at night that I would use. Followed by the anti wrinkle moisturizer both day and night. I also have a tighten and lift neck cream that I would use at night.
I have a vitamin C dry oil that I would use after all of this? Do I use it before the very end? I saw a couple of different things.
Then lastly, I have a glow pure tinted SPF that I would apply during the day.
I guess I just want to make sure that I am using them when I am supposed to (day and night or day vs night) and to make sure I use them daily or not.
I’ve never done any skin care before and didn’t want to mess something up. Thanks so much for your time!
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goPure Beauty replied:
Hello Emily,
We are here to help you with our recommended routines:
MORNING Vitamin C cleanser Hydrating toner Brighten and even serum Dramatically dewy serum Eye cream Antiwrinkle moisturizer SPF
EVENING Vitamin C cleanser Hydrating toner Firm and Lift serum Dramatically Dewy serum Eye cream Antiwrinkle moisturizer Vitamin C dry oil
Wow, the writings are amazing! They taught me something new, made my day a wonderful one, I have a question about incorporating different skincare products. Is it safe to do so? I’m worried about my skin’s reaction."
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goPure Beauty replied:
Hi Vilvah,
We appreciate your interest in our products! Yes, you may also use different products. Whenever introducing a new product to your routine, consider performing a patch test first. If no irritation occurs, you can proceed to apply the product to your face. If you have any further questions, you may reach out to us and we will be happy to assist. 💚
I can not figure out how to use the toner, as I have never seen a dispenser like the one you have. do i turn it upside down and press onto my palms? When I try and use a cotton pad , some of it goes under the white cap and I have to dig my fingers underneath to reach it, When I just press on it it just squirts up , Why didn’t you just use a pump dispenser design? I feel like an idiot that I have to struggle with getting this product out