Complete goPure Skin Care System Instructions (Day & Night Time Routine)

It’s so exciting opening that box of goPure skincare and goodies. Congratulations! You’re on your way to brighter, firmer-looking skin. Getting these results starts with getting into a solid routine and consistency is the key to unlocking that glow.

Daytime Routine

It’s important to start each day with a fresh face. Begin by cleansing with your Vitamin C Cleanser and balancing your skin using your Hydrating Toner.

A routine rich in antioxidants like Vitamin C and Vitamin E is ideal for a daytime skincare routine. Sun exposure causes most of our skin damage and premature aging and an antioxidant-rich routine will support your skin best during the day. Your antioxidant-packed daytime routine features your Brighten and Even Serum and your Hydrate and Smooth Serum.

This routine is best applied on damp skin. Press in a few drops of your Brighten and Even Serum and wait about 30-60 seconds before applying your Hydrate and Smooth Serum.

Boosters: After serums, let’s get boosting! If you would like to boost your results and target specific concerns, grab these boosters:

Seal the deal with your Moisturizer of Choice:

Skin care doesn’t stop at the jawline. The Tighten and Lift Neck Cream is the perfect way to care for the delicate skin on your neck and decollete. You can bring your serums on to the neck during your routine and top with the Tighten and Lift Neck Cream for added results.

And don’t forget to use SPF daily :)

Esthetician Tip: It’s ok to start slowly if you have sensitive or reactive skin and start with one serum and then in a week or so, add in the other one.

Note: This is also your anytime routine, so anytime you’re not using retinol at night you can use this brightening and hydrating routine. These products work both day and night.

Evening Routine

When we sleep our blood flow increases and our skin restores itself. Think of your evening routine as your opportunity for deeper skin care and even more targeted treatments to elevate your results.

Thorough cleansing is our first step in preparing our skin to receive the ingredient skin of our products.

Esthetician Tip: Try a double cleanse. Use your Rosehip Oil to remove your makeup. Massage the oil onto dry skin. Add a splash of water and continue to massage. Rinse with warm water and a washcloth. Follow with your Vitamin C Cleanser.

The goPure exfoliators are formulated for all skin types but may be an extra ideal for specific skin types:

Restorative Enzyme Mask is ideal for dry and sensitive skin and gives a nourishing boost.

• Microdermabrasion Resurfacing Exfoliator is ideal for oily/combination skin and concerns with rough skin.

Sheet masks are a great way to boost your routine and they are a fun added experience. After cleansing and toning, apply your sheet mask and leave on for 15 minutes. You can use a rose quartz roller over the sheet mask for added relaxation. Remove and discard the sheet mask and massage the serum into the skin. You can use serums on top of this and complete your routine as usual or just add your moisturizer of choice to finish your routine for a simple approach.

Starting Retinol:

Retinol should be eased into and applied on dry skin. You can start with your Firm and Lift Serum 1-2 evenings in your first week and see how your skin feels and how it is adjusting. Remember that it is normal for the skin to feel drier, and some irritation is possible when introducing retinol. You can work your way up to more evenings.

Esthetician Tip: Retinol beginners and people with sensitive skin can opt for the all-in-one Retinol Moisturizer as their retinol product of choice before integrating the Firm and Lift Serum into your routine.

Note: Are you exfoliating at night? Your exfoliating products and retinol are best suited for your evening routine and they should be used on separate nights. On exfoliation nights, use your Brightening and Hydrating daytime serums/routine mentioned above.

Boosters: Your evening routine is an ideal time to boost your results and target specific concerns.

•  Eye Cream

• Brightening Sheet Mask

Make sure to moisturize to finish your evening routine. The Glyco-Peptide Anti Wrinkle Moisturizer or the Retinol Moisturizer are ideal for an evening routine after using retinol. The Vitamin C Moisturizer or the Glyco-Peptide Anti Wrinkle Moisturizer are ideal options for exfoliation routines. Remember to use your Tighten and Lift Neck Cream on the neck and decollete too for targeted results on that area as well.

Day & Night Routine Steps

Note: If you do not have one step, don't worry! Just skip that step and continue with the next. 

gopure beauty essential day and night skincare routines
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What about the Retinol restoring serum and the Hyaluronic acid serum? When do these 2 get used?
goPure Beauty replied:
Hi Lori! You may use the Hyaluronic Acid Serum in the morning 30-45 seconds after applying the Vitamin C Serum. The Retinol Serum should only be used at night on dry skin, after cleansing and toning since it can make your skin more sensitive to the sun.

Lori A Rakowski Leuthardt

I have the Brighten & Even Serum, Dramatically Dewy Serum, Firm & Lift Serum, Anti Wrinkle Moisturizer and Advanced Repair Eye Cream. When should use them and in what order? Thus may have already been answered but I want to make sure I am using them correctly and if I am missing something I really need. Does one of these have retinol in it? Any suggestions.. I am 58 and am a person that can only do 3 or 4 steps at night and in the morning I am almost always running late. So maybe 2 steps.
goPure Beauty replied:
Hello Wynelle, Here’s a simplified routine you can follow with your products:

MORNING Brighten and even Antiwrinkle moisturizer

EVENING Firm and Lift serum Dewy serum Eye cream Antiwrinkle moisturizer

Wynelle Leonards

I am new to these products & loving them so far. I wish there was a chart I could print off to guide me on how to apply the products. What order to use them in and which to use day or night
goPure Beauty replied:
Hi Roberta, Thank you for choosing goPure! Please refer to the Glow Guide you can download for instructions on how to use our products here:

Roberta Stuart

Quick question. I’m new to your products and I was wondering if on the nights I use the firm & lift serum if I can also use the dramatically dewy serum or just the firm & lift serum alone along with a moisturizer? Thanks so much!
goPure Beauty replied:
Hi Sara! Our Dramatically Dewy Serum is a hydration-boosting serum that has different benefits than other serums such as Vitamin C and Retinol. This serum is unique, as it offers visibly improved hydration, barrier support, and moisturization. It’s expertly formulated to complement your favorite goPure serums and is perfectly safe to use in both your morning and evening routines.


Hi, I’m new to GOPURE and have been using about 2 weeks? I just purchased the vit c booster and I know it needs to go in a h2o based serum, but I can’t figure out which one is h2o based. I have the following: BRIGHTEN & EVEN. DRAMATICALLY DEWY AND NIACINAMIDE BOOSTER. I also have the Vit C dry oil (only listing ky serums). What and when do I use my vit C booster? Thanks!!
goPure Beauty replied:
Hi Shaun, thank you for reaching out to us. We recommend mixing this booster with water-based serums or moisturizers in your routine. We love pairing it with our 10% Niacinamide Booster! Avoid mixing with retinol and other exfoliants to avoid potential irritation. Here’s a list of goPure products you can mix the Vitamin C Booster Powder with:

Moisturizers: Glyco-Peptide Anti-Wrinkle Moisturizer Vitamin C Moisturizer Tighten & Lift Neck Cream

Serums: Dramatically Dewy 10% Niacinamide Booster Brighten & Even Hydrate & Smooth Hyaluronic Acid Serum Vitamin C Serum


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