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Complete goPure Skin Care System Instructions (Day & Night Time Routine)

November 17, 2020 | BY Stephanie Allen Klasse

It’s so exciting opening that box of goPure skincare and goodies. Congratulations! You’re on your way to brighter, firmer-looking skin. Getting these results starts with getting into a solid routine and consistency is the key to unlocking that glow.

Check out our routine masterclass below!

Daytime Routine

It’s important to start each day with a fresh face. Begin by cleansing with your Vitamin C Cleanser and balancing your skin using your Hydrating Toner.

A routine rich in antioxidants like Vitamin C and Vitamin E is ideal for a daytime skincare routine. Sun exposure causes most of our skin damage and premature aging and an antioxidant-rich routine will support your skin best during the day. Your antioxidant-packed daytime routine features your Actives Brighten and Even Serum and your Hydrate and Smooth Serum.

This routine is best applied on damp skin. Press in a few drops of your Actives Brighten and Even Serum and wait about 30-60 seconds before applying your Hydrate and Smooth Serum.

Boosters: After serums, let’s get boosting! If you would like to boost your results and target specific concerns, grab these boosters:

Seal the deal with your Moisturizer of Choice:

Skin care doesn’t stop at the jawline. The Tighten and Lift Neck Cream is the perfect way to care for the delicate skin on your neck and decollete. You can bring your seums on to the neck during your routine and top with the Tighten and Lift Neck Cream for added results.

And don’t forget to use SPF daily :)

Esthetician Tip: It’s ok to start slowly if you have sensitive or reactive skin and start with one serum and then in a week or so, add in the other one.

Note: This is also your anytime routine, so anytime you’re not using retinol at night you can use this brightening and hydrating routine. These products work both day and night.

Evening Routine

When we sleep our blood flow increases and our skin restores itself. Think of your evening routine as your opportunity for deeper skin care and even more targeted treatments to elevate your results.

Thorough cleansing is our first step in preparing our skin to receive the ingredient skin of our products.

Esthetician Tip: Try a double cleanse. Use your Argan Oil or Rosehip Oil to remove your makeup. Massage the oil onto dry skin. Add a splash of water and continue to massage. Rinse with warm water and a washcloth. Follow with your Vitamin C Cleanser.

The goPure exfoliators are formulated for all skin types but may be an extra ideal for specific skin types:

Restorative Enzyme Mask is ideal for dry and sensitive skin and gives a nourishing boost.

• Microdermabrasion Resurfacing Exfoliator is ideal for oily/combination skin and concerns with rough skin.

• Anti Wrinkle Sheet Mask is ideal for dehydrated skin and gives a hydration boost and extra glow.

Esthetician Tip: For the deepest exfoliation, you can use the Exfoliate and Glow Set. Start with the Microdermabrasion Resurfacing Exfoliator. After rinsing the scrub off, apply the Enzyme Mask and let it sit for 10-15 minutes on the skin. Rinse off and continue with your Brightening and Hydrating daytime routine.

Sheet masks are a great way to boost your routine and they are a fun added experience. After cleansing and toning, apply your sheet mask and leave on for 15 minutes. You can use a rose quartz roller over the sheet mask for added relaxation. Remove and discard the sheet mask and massage the serum into the skin. You can use serums on top of this and complete your routine as usual or just add your moisturizer of choice to finish your routine for a simple approach.

Starting Retinol:

Retinol should be eased into and applied on dry skin. You can start with your Actives Firm and Lift Serum 1-2 evenings in your first week and see how your skin feels and how it is adjusting. Remember that it is normal for the skin to feel drier, and some irritation is possible when introducing retinol. You can work your way up to more evenings.

Esthetician Tip: Retinol beginners and people with sensitive skin can opt for the all-in-one Retinol Moisturizer as their retinol product of choice before integrating the Actives Firm and Lift Serum into your routine.

Note: Are you exfoliating at night? Your exfoliating products and retinol are best suited for your evening routine and they should be used on separate nights. On exfoliation nights, use your Brightening and Hydrating daytime serums/routine mentioned above.

Boosters: Your evening routine is an ideal time to boost your results and target specific concerns.

•  Eye Cream

Make sure to moisturize to finish your evening routine. The Actives Glyco-Peptide Anti Wrinkle Moisturizer or the Retinol Moisturizer are ideal for an evening routine after using retinol. The Vitamin C Moisturizer or the Actives Glyco-Peptide Anti Wrinkle Moisturizer are ideal options for exfoliation routines. Remember to use your Tighten and Lift Neck Cream on the neck and decollete too for targeted results on that area as well.

Esthetician Tip: You can seal the deal by pressing in a few drops of  Argan Oil around the face at the end of your routine for an extra nourishing glow!

Day & Night Routine Steps

Note: If you do not have one step, don't worry! Just skip that step and continue with the next. 

gopure beauty essential day and night skincare routines

Comments (19)


Hello! I bought a bundle with the extra care (enzyme masque and microdermabrasion). Is the enzyme mask for the day and if so, when do I use it? I’m not sure whether or not to use it after the Moisturizer or if I use it by itself in the morning
goPure Beauty replied:
Hi Jolyssa, thank you for reaching out! You may use the exfoliator duo on different nights or the same day. If you will be using both, cleanse first and then use the Microdermabrasion Cream. Slowly and gently massage cream into skin in circular motion for 30 to 60 seconds, avoiding the eyes. Wash off the Microdermabrasion Cream and pat dry. Apply the Enzyme Mask and leave it on for about 10 minutes! After the 10 minutes, which we hope you got some time to relax, we suggest to moisten your face and gently wash off with water!

The Enzyme mask is safe for daily use for dry skin and 1-2 times a week for oily skin. The Microdermabrasion Cream can be used 2 to 3 times weekly.

On nights when you use these products, please skip the Retinol products. Allow a minimum of 2 days in between the applications and follow the morning routine on nights that you will be using them.

Let us know if you have other questions.


Ok, what is the difference between the Facial Serum Trio Set and the Actives Serum Trio? I got the Actives set to start with and then ordered a bundle set that has the Facial Serum Trio in it. I thought they were the same so I was going to keep the set from the bundle for when these initial bottles run out. But now I see they are different? Do I rotate these? do I pick a set and go with it? what’s the difference? Thank you!
goPure Beauty replied:
Hi Kimberly,

The new Actives line is not better than our original serums – it is just different. If you would like to see a more dramatic improvement in dark spots and skin tone, we would recommend the Brighten & Even Serum, or if you suffer from dry skin and need increased hydration we would recommend you try the Hydrate & Smooth Serum. Lastly, if fine lines, wrinkles, and sagging skin are your main concerns, especially if you have sensitive skin, we would strongly recommend you choose the Firm & Lift Serum. All goPure products are clean, cruelty-free, and made in the USA with globally sourced components.

Also, please check out this blog for a detailed explanation of the differences between the Actives Serums and the regular trio of serums:

Since you have both serum lines, we recommend you use either the Actives Serums or Regular Serums but not both of the trio of serums at the same time. If you have started with the Actives trio, please finish those up before using the original serums.

Thank you, Maya gopure beauty


I bought the trio set, when do I put sunscreen on 8n the morning, in what order please?
goPure Beauty replied:
Hi Sara! We recommend applying sunscreen as the final step of your morning routine. 💚

Barb Van Osdol_

If the vitamin C creme has turned dark does that mean it’s no good? At what $ amount do u get free shipping?
goPure Beauty replied:
Hi Barb,
It is normal for the Vitamin C serum to turn opaque or yellow as that happens once it is exposed to oxygen which can happen during the manufacturing process but it does not mean that the product is expired, unsafe to use, or is ineffective.
We do offer free shipping on orders over $59 USD shipping within the US. If your order is eligible, you will see the free shipping option at checkout.


This is my first time ever purchasing gopure n I’ve gotten the serum trio set. How do I use them in a routine? What’s the minimum I should buy to go along with them? And, I’m concerned with my eyes=dryness n wrinkles!
Thank you
goPure Beauty replied:
Hello Cynthia, we appreciate your interest in our products. In the morning, after cleansing, we suggest you apply the Vitamin C serum and Hyaluronic Acid serum. Once all is absorbed, continue with your normal morning makeup routine. In the evening, wash your face and neck area and pat dry. Apply the Retinol serum.

For i

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