Serums are an essential part of any skincare routine, especially for maturing skin. They are lightweight and contain a high concentration of active ingredients that are quickly absorbed by the skin, providing advanced prevention and improved results for visible signs of aging.
Serums can help to reduce the appearance of fine lines, wrinkles, and age spots, while also improving the texture and overall appearance of the skin. They can also provide additional hydration and nourishment to the skin, helping to maintain a youthful and radiant complexion. By incorporating a serum into your daily skincare routine, you can achieve a more youthful and healthy-looking complexion.
How to Take Your Beauty Results to the Next Level
Taking your skincare routine and results to the next level and working to achieve your skin goals involves adding targeted treatment products. These products are typically applied after cleansing the skin and before moisturizing. Serums help you move beyond basic skincare. They can allow you to customize your skincare routine to meet the needs of your skin and skin concerns. Overall, they are an easy and effective way to add potent ingredients, at clinically-effective levels to your skincare regimen.
Target Uneven Skin Tone, Fine Lines & Wrinkles, and Hydration with Just 3 Serums
The goPure serums are advanced formulations of concentrated and clinically tested active ingredients and potent botanicals that help to reveal younger-looking skin and a brighter, firmer, more even-looking tone. They are an easy way to level up your routine and your results by adding potent and clinically-proven ingredients.
Esthetician Tip: The Power Trio Serum Set is where I like to start anyone looking to add serums into their skincare routine to really start to target the visible signs of aging. The set includes your ideal antioxidant daytime serum, your renewing nighttime serum, and a hydration booster for day and night use.
The Daymaker: Brighten & Even Serum
Vitamin C is a powerful antioxidant and an essential serum for daytime use. The blend of Kakadu Plum (Superox-C), stable vitamin C, tamarind seed extract, and other potent botanicals in this serum help equip the skin to battle the stresses of UV exposure and oxidative stress. It can improve the look of dark spots, and reveal a more even-looking complexion.
This Vitamin C serum is best applied on damp skin. After cleansing and toning, use 4-5 drops on damp skin. Press into the skin, neck, & chest. Finish with the rest of your goPure routine. Always wear SPF to finish your daytime skincare routine.
The Bedtime Beauty: Firm & Lift Serum
Retinol is one of the most effective and well-researched skincare ingredients. It dramatically improves the appearance of several skin concerns, including fine lines and wrinkles, crepey skin, blemishes, dark spots, and uneven skin tone. This serum features the advanced Retinol 2.0, plus Bakuchiol, a botanical ingredient that mimics the effects of retinol to reduce the look of skin aging while you sleep.
Retinol should be used at night and is best applied on completely dry skin. After cleansing and tonging, use a pea-sized amount on dry skin. Press onto your face, neck, & chest. Wait 5-10 minutes to allow full absorption before moving on to your next steps.
Best Supporting Actress: Hydrate & Smooth Serum
A hyaluronic acid serum can elevate your routine, day or night. Hydrated skin is more balanced and can better absorb your skincare products. This serum is an antioxidant-rich active botanical treatment that features 3 forms of hyaluronic acid, including tamarind seed extract, and vitamin E. Hydrating tamarind seed extract (a hyaluronic acid alternative) is clinically proven to improve the look of skin texture, the look of skin hydration, and elasticity.
Hyaluronic acid serums are best applied on damp skin. Use over or under your other serums. Press 4-5 drops onto damp skin around the face, neck, and chest. Finish with the rest of your goPure routine. Always wear SPF to finish your daytime skincare routine.
Have you started taking your skincare routine to the next level? Let us know how your journey is going and what's your favorite serum in the comments below!