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Actives Firm & Lift Serum

Actives Firm & Lift Serum

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Regular price $19.00
Regular price $41.00 Sale price $19.00
You save: $22.00 (54%)

Enjoy a more lifted look with this naturally potent yet gentle formula designed with botanical Hyaluronic Acid. This highly advanced serum is fortified with Bakuchiol, an amazing antioxidant that mimics the effects of Retinol for visibly firmer, more youthful-looking skin. 

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Size: 1 fl. oz. 

A firmer, younger-looking appearance is just a serum away. This powerful Actives Firm & Lift Serum features innovative antioxidants like Bakuchiol, which works to stimulate collagen and give you a glow-worthy complexion. Say goodbye to the look of sagging skin and fine lines with this youth-restoring formula that absorbs quickly and penetrates deep. Gentle yet effective Retinol 2.0 works to resurface the look of skin to reveal a smoother, more even texture and radiance. 

Retinol is a powerful ingredient designed to exfoliate skin at the cellular level. It may not be suited for sensitive skin. Please test the product on a small patch of skin first. Discontinue use if any irritation occurs and consult your physician. Do not use if you are pregnant or breastfeeding. Designed for external use only.

Best for the following skin types:


Water (Aqua), Aloe Barbadensis (Aloe Vera) Leaf Juice, Glycerin (Glycerol), Dimethyl Isosorbide (DMI), Hydroxypinacolone Retinoate (Retinol) (HPR), Sodium Stearoyl Glutamate, Bakuchoil, Geranium Maculatum Extract, Equisetum Arvense Extract, Hamamelis Virginiana (Witch Hazel), Taraxacum Officinale Extract, Centella Asiatica Extract, Camellia Sinesis (Tea Tree) Leaf Extract, Tamarindus Indica Seed Polysaccharide, Dimethyl Sulfone (MSM), Propanediol, Sclerotium Gum, Xanthan Gum, Lysolecithin, Pullulan, Benzoic Acid, Pelargonium Graveolens Flower Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Oryza Sativa (Rice) Bran Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Helianthus Annuus (Sunflower) Seed Extract, Tocopherol (Vitamin E), Sodium Benzoate, Potassium Sorbate, Carrageenan,Citric Acid, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (Honeysuckle) Flower Extract


  • Skin Firmness (appearance of): improved by 64.7% in 4 weeks, with 100% of participants experiencing an improvement.
  • Wrinkles and Fine Lines (appearance of): improved by 31.4% after 6 weeks of use with 97% of participants experiencing significant improvement. 
  • Skin Elasticity (appearance of): improved by 7.4% by week 6 with 82% of participants experiencing significant improvement.


Discover the goPure Difference with each and every application of our clean, high-quality skin care. Our family business is focused on real ingredients, real results, and real people — not hype, overpriced endorsements, or unnecessary packaging. Each product is lab tested and dermatologist recommended, hypo-allergenic, non-irritating, and always 100% certified cruelty free.

When you choose goPure, you choose powerful, active ingredients with zero additives for a simply better skincare routine. Try it for 60 days, and if you don’t love it, get your money back — no questions asked.

Key Ingredients

  • Aloe Vera

    Aloe Vera

    Aloe Vera contains enzymes, as well as Vitamins A and C. This powerful multitasker is also highly soothing for the appearance of inflamed skin and can have positive effects on the look of dry, aging skin.
  • Retinol 2.0

    Retinol 2.0

    Retinol 2.0 is Granactive Retinoid, which is a true direct-acting retinoid and more advanced than traditional retinol. Tests at 2% (the level goPure uses it) have shown that it's dramatically less irritating than regular Retinol while delivering incredible anti aging benefits very quickly. Studies have shown that at this level, this ingredient dramatically reduces the look of deep wrinkles, fine lines as well as age spots and discoloration. Granactive Retinoid is truly a miracle level invention in skin care today.
  • Bakuchiol


    This newly discovered, natural, plant-based compound is known as a revolutionary anti-aging ingredient. Made from the seeds of the Psoralea Corylifolia plant, it contains unique compounds called Terpenophenols which poses powerful "look younger" properties. Shown to mimic the benefits and effects of traditional Retinol without the irritation.

How to Use

  1. Step 1

    Cleanse and tone your face and neck. Gently pat face dry.

  2. Step 2

    Place 4-5 drops on fingertips and apply in an upward, circular motion. Avoid rubbing serum around the eye area. For best results, use once per day at night. Make sure to apply SPF the next day.

  3. Step 3

    If you have never used retinol or have sensitive skin, please make sure to start with 1 day per week. If no issues occur, add in 1 more day per week. Build up slowly to daily.

Customer Reviews
4.9 Based on 653 Reviews
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Dawnn M.
  • How old are you? (optional) I'm in my 60's
  • What is your skin type? (optional) Combination
  • What are your main skin concerns? (optional, check all that apply) Dark spots & Sun Damage

I have been very happy

I have been very happy with all the GoPure products.... I am still new to the new Serums but I do like that the Vitamin C Brightener and Even serum is thicker and has helped with dark spots some more.


goPure Beauty

We too are happy to hear that you are satisfied with goPure products!:hugging:

Shannan S.
  • How old are you? (optional) I'm in my 40's
  • What is your skin type? (optional) Combination
  • What are your main skin concerns? (optional, check all that apply) Dry Chapped or Flaking Skin

Love it

Love it


goPure Beauty

Thank you for the love!❤️️❤️️❤️️

Sarah H.
  • How old are you? (optional) I'm in my 50's
  • What is your skin type? (optional) Combination
  • What are your main skin concerns? (optional, check all that apply) Large Pores

Game Changer

I used to spend $100s of dollars on a couple of items for my skin regiment. I felt as though I wasn’t getting the return. Job change and moving across the country forced me to take another look at where I was spending money. I just happened upon GoPure...skeptical at first, I thought at this price let’s try and see if the reviews held up. Amazing! I absolutely love the microdermabrasion scrub! Equal if not better to my old scrub that broke the bank. It hits all the boxes. So excited about the new serums! I am using my older GoPure until the last drop and I’ll get back to you. Thank-you so much. More later!


goPure Beauty

YAY! We are very happy you are enjoying the products, we hope you will also enjoy the Actives! Thank you for choosing goPure! We love you! :)

Donna M.
  • How old are you? (optional) I'm in my 50's
  • What is your skin type? (optional) Normal
  • What are your main skin concerns? (optional, check all that apply) Large Pores

Great product!

I like this serum and I will be buying more.

goPure Beauty  Review

goPure Beauty

Thank you for your feedback, Donna! We appreciate you and your business!

Nancy U.
  • How old are you? (optional) I'm in my 60's
  • What is your skin type? (optional) Oily
  • What are your main skin concerns? (optional, check all that apply) Large Pores


This is wonderful serum! I’ve noticed that my wrinkles are getting smaller and that my skin is firmer. Thank you!!!!


goPure Beauty

YES! We are VERY happy you are seeing great results with the serum! Thank you for choosing goPure! We love you!


  • What is the difference between this serum and the retinol serum?

    Our Retinol Serum is composed of a special cosmetic retinol complex called Retinol moist which is designed to keep the Retinol stable and delivered properly. It also includes Vitamin E and our proprietary botanical blend. Our Firm and Lift Serum contains a highly-advanced, gentler form of retinoid called Granactive Retinoid. We also added Bachukiol - a botanical ingredient that mimics the benefits of Retinol and is suitable for even sensitive skin types.

  • Why is the serum yellow?

    Our Firm & Lift Serum is powered by a potent retinoid, which is actually yellow in color. Not only is this normal, but it's also an indication that you are using a high-quality retinoid formula. We do not add any added colors to our formulations.

  • Can I use this while pregnant or breastfeeding?

    Our Firm & Lift serum contains a retinoid, which should not be used while pregnant or breastfeeding. Please consult with your medical physician regarding any concerns.

  • How long until I see results?

    Most of our customers notice at least some noticeable improvement in the look of their skin in 2-4 weeks. For more serious results our Actives line does deliver them faster - about 30 days of consistent, daily use for noticeable improvements. For the originals line it takes about 60 days of consistent use to see big improvements.

  • Does goPure test on animals?

    No! goPure is proudly 100% Cruelty Free which means that we never test our products on animals. We are PETA Certified Cruelty Free and you can verify our status here: