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Actives Brighten & Even Serum

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Reveal a more radiant, even-toned complexion with this lightweight, powerful correcting serum. Designed to combat the look of pigmentation problems, it features innovative ingredients like the superfruit Kakadu Plum, the world’s richest source of brightening Vitamin C.

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Size: 1 fl. oz.

An innovative addition to your routine, this cutting-edge serum works to reveal a visibly brighter complexion. Newly discovered botanicals and powerful clinically-tested active ingredients like Kakadu Plum, Tamarind, and Ferulic Acid combine to reduce the appearance of dark spots for more even, radiant-looking skin.

Best for the following skin types:

Water (Aqua), Aloe Barbadensis (Aloe Vera) Leaf Juice, Glycerin, Sodium Ascorbyl Phosphate (Vitamin C), L-Arginine, Ferulic Acid, Terminalia Ferndinandiana Fruit Extract, Geraniummaculatum Extract, Equisetum Arvense Extract, Hamamelis Virginiana (Witch Hazel), Taraxacum Officinale Extract, Centella Asiatica Extract, Tamarindus Indica Seed, Polysaccharide, Dimethyl Sulfone (MSM), Camellia Sinensis Leaf Extract, Simmondsia Chinensis (Jojoba) Oil, Propanediol, Sodium Benzoate, Carrageenan, Sclerotium Gum, Citric Acid, Benzoic Acid, Sodium Dehydroacetate, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (Honeysuckle)Flower Extract

Superox-C: This superfood formula, extracted from Kakadu Plum, is known as the world’s richest source of Vitamin C.

  •  In a study of 20 women who applied Superox-C twice daily, the look of skin luminosity was significantly enhanced by 30% after 30 days. 100% of the subjects demonstrated a positive effect.
  • After one month, Superox-C showed a 14% improvement in the overall look of skin tone, revealing a more even-looking complexion. 
  • Superox-C has been shown to visibly reduce the appearance of wrinkles and smoothes skin surface. In a study of 2 groups of 20 women, twice daily application of a cream with Superox-C showed reduction in the look of rough skin by 38% after 30 days.

 

Solumoist: Hydrating Tamarind extract, a Hyaluronic Acid alternative, is clinically proven to improve the look of skin texture, moisturization, and elasticity. Offering more short-term hydrating properties compared to standard Hyaluronic Acid, Solumoist has an ultra-silky and smooth touch ideal for hydrating skincare products.

  • Dermatologist evaluations of 45 people revealed significant improvement of skin’s appearance after just 15 days including improved hydration, better skin elasticity, and a visibly smoother skin surface. 
  • In a study by Global Ingredient Solutions, Solumoist showed a 27.6% decrease in the look of average skin roughness compared to Sodium Hyaluronate.
  • Evaluations of 20 people who used Solumoist compared to Hyaluronic Acid found that Solumoist was 59.2% more effective at hydrating the look of skin.

 

 

Discover the goPure Difference with each and every application of our clean, high-quality skin care. Our family business is focused on real ingredients, real results, and real people — not hype, overpriced endorsements, or unnecessary packaging. Each product is lab tested and dermatologist recommended, hypo-allergenic, non-irritating, and always 100% certified cruelty free.

When you choose goPure, you choose powerful, active ingredients with zero additives for a simply better skincare routine. Try it for 60 days, and if you don’t love it, get your money back — no questions asked

Product Benefits

• Powerful antioxidant Ferulic Acid works overtime to boost the effects of other antioxidants for maximum results

• As the world’s richest source of brightening Vitamin C, superfruit Kakadu Plum illuminates the look of skin

• Tamarind features antioxidant and anti-inflammatory properties, helping to revive and restore a youthful, glowing look

• Vitamin C nourishes while visibly brightening the appearance of skin

How To Use

STEP 1

Cleanse and tone your face and neck. Gently pat face dry.

STEP 2

Place 4-5 drops on fingertips and apply with an upward, circular motion. For best results use twice per day, morning & night. If you use other serums, start with the Brighten & Even Serum, followed by the Hydrate & Smooth Serum. Finish with eye gel & moisturizer.

 

STEP 1

Cleanse and tone your face and neck. Gently pat face dry.

STEP 2

Place 4-5 drops on fingertips and apply with an upward, circular motion. For best results use twice per day, morning & night. If you use other serums, start with the Brighten & Even Serum, followed by the Hydrate & Smooth Serum. Finish with eye gel & moisturizer.

 

Key Ingredients

Vitamin C

Ferulic Acid

Frequently Asked Questions

How long until I see results?

Most of our customers notice at least some noticeable improvement in the look of their skin in 2-4 weeks. For more serious results our Actives line does deliver them faster - about 30 days of consistent, daily use for noticeable improvements. For the originals line it takes about 60 days of consistent use to see big improvements.

Does goPure test on animals?

No! goPure is proudly 100% Cruelty Free which means that we never test our products on animals. We are PETA Certified Cruelty Free and you can verify our status here: https://crueltyfree.peta.org/company/gopure-beauty

Are these products safe to use while pregnant or breastfeeding?

All of our products are safe to use while pregnant or breastfeeding except those containing Retinol. Currently the only products that contain Retinol are the Retinol Serum, Retinol Cream and Actives Firm & Lift Serum

How do I know which products are right for me?

Great question! The easiest way to to find out is to take our Personalized Skin Care Quiz here. The quiz will recommend products that are right for you based on your unique skin type and needs. (Hint: There is also a special treat at the end)

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