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Actives Brighten & Even Serum

Actives Brighten & Even Serum

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Reveal a more radiant, even-toned complexion with this lightweight, powerful correcting serum.

  • Designed to combat the look of pigmentation problems, it features innovative ingredients like the superfruit Kakadu Plum, the world’s richest source of brightening Vitamin C. 
  • Great for Dark Spot and Uneven Skintone
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Product Detail Tabs

  • OVERVIEW
  • INGREDIENTS
  • CLINICAL STUDIES
  • OUR STORY

OVERVIEW

Size: 1 fl. oz.

An innovative addition to your routine, this cutting-edge serum works to reveal a visibly brighter complexion. Newly discovered botanicals and powerful clinically-tested active ingredients like Kakadu Plum, Tamarind, and Ferulic Acid combine to reduce the appearance of dark spots for more even, radiant-looking skin.

Best for the following skin types:

INGREDIENTS

Water (Aqua), Aloe Barbadensis (Aloe Vera) Leaf Juice, Glycerin, Sodium Ascorbyl Phosphate (Vitamin C), L-Arginine, Ferulic Acid, Terminalia Ferndinandiana Fruit Extract, Geraniummaculatum Extract, Equisetum Arvense Extract, Hamamelis Virginiana (Witch Hazel), Taraxacum Officinale Extract, Centella Asiatica Extract, Tamarindus Indica Seed, Polysaccharide, Dimethyl Sulfone (MSM), Camellia Sinensis Leaf Extract, Simmondsia Chinensis (Jojoba) Oil, Propanediol, Sodium Benzoate, Carrageenan, Sclerotium Gum, Citric Acid, Benzoic Acid, Sodium Dehydroacetate, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (Honeysuckle)Flower Extract

CLINICAL STUDIES

Superox-C: This superfood formula, extracted from Kakadu Plum, is known as the world's richest source of Vitamin C.

  • In a study of 20 women who applied Superox-C twice daily, the look of skin luminosity was significantly enhanced by 30% after 30 days. 100% of the subjects demonstrated a positive effect.
  • After one month, Superox-C showed a 14% improvement in the overall look of skin tone, revealing a more even-looking complexion.
  • Superox-C has been shown to visibly reduce the appearance of wrinkles and smoothes skin surface. In a study of 2 groups of 20 women, twice daily application of a cream with Superox-C showed reduction in the look of rough skin by 38% after 30 days.

Solumoist: Hydrating Tamarind extract, a Hyaluronic Acid alternative, is clinically proven to improve the look of skin texture, moisturization, and elasticity. Offering more short-term hydrating properties compared to standard Hyaluronic Acid, Solumoist has an ultra-silky and smooth touch ideal for hydrating skincare products.

  • Dermatologist evaluations of 45 people revealed significant improvement of skin’s appearance after just 15 days including improved hydration, better skin elasticity, and a visibly smoother skin surface.
  • In a study by Global Ingredient Solutions, Solumoist showed a 27.6% decrease in the look of average skin roughness compared to Sodium Hyaluronate.
  • Evaluations of 20 people who used Solumoist compared to Hyaluronic Acid found that Solumoist was 59.2% more effective at hydrating the look of skin.

OUR STORY

Discover the goPure Difference with each and every application of our clean, high-quality skin care. Our family business is focused on real ingredients, real results, and real people — not hype, overpriced endorsements, or unnecessary packaging. Each product is lab tested and dermatologist recommended, hypo-allergenic, non-irritating, and always 100% certified cruelty free.

When you choose goPure, you choose powerful, active ingredients with zero additives for a simply better skincare routine. Try it for 60 days, and if you don’t love it, get your money back — no questions asked.

Key Ingredients

  • Kakadu Plum

    Kakadu Plum

    This powerful, botanical active ingredient is extracted from the Australian Kakadu Plum, the world's richest source of Vitamin C. It has 100x more Vitamin C than an orange. It works to combat the effects of free-radical damage, improve the appearance of dark spots, brighten the look of skin, and improve the visible signs of premature aging.
  • Sodium Ascorbyl Phosphate

    Sodium Ascorbyl Phosphate

    Sodium Ascorbyl Phosphate is a Vitamin C derivative that protects against free radicals and shields your skin from fine lines and premature aging. It improves the appearance of dark spots for a more radiant look, acts as a powerhouse antioxidant, and is typically more stable and easier to tolerate than other forms of Vitamin C.

  • Ferulic Acid in GoPure

    Ferulic Acid

    Ferulic Acid has shown that it provides antioxidant benefits to skin while enhancing the stability of topical applications of antioxidant vitamins C and E. It also smoothes the appearance of skin and reduces the appearance of fine lines and wrinkles.
  • Solumoist

    Solumoist

    Also known as Tamarind seed extract. Made from the powerful Tamarindus Plant, this compound can show beautiful results including visual texture improvement, the appearance of moisturization, a look of elasticization, and the feeling of re-densification. Dermatologist evaluations of this unique compound revealed significant improvement in skin's appearance.

How to Use

  1. Step 1

    Cleanse and tone your face and neck. Gently pat face dry.

  2. Step 2

    Place 4-5 drops on fingertips and apply with an upward, circular motion. Avoid rubbing serum around the eye area. For best results use twice per day, morning & night. If you use other serums, start with the Brighten & Even Serum, followed by the Hydrate & Smooth Serum. Finish with eye gel & moisturizer.

FAQs

How to Use

  • What is the difference between this serum and the vitamin C serum?

    Our Vitamin C serum is built on a foundation of a stable, gentle form of Vitamin C (Sodium Ascorbyl Phosphate) and Ferulic Acid along with our proprietary botanical blend. The Brighten and Even Serum includes all of this AND also includes a special, very expensive form of Vitamin C that comes from the Kakadu Plum which is only found in Australia and is the world's richest natural source of Vitamin C.

  • When do I use this alongside my other serums

    Your serum step comes after cleansing, exfoliating (if desired), and toning. If you use other serums, start with this one, then apply others like the Hydrate & Smooth Serum and any additional serums in your routine (like Niacinamide). Finish with your moisturizer, eye cream, and SPF if during the day.

  • Does this help with dark spots?

    Our potent Actives Brighten & Even Serum absolutely helps to target and visibly reduce the look of dark spots with consistent use. It's powered by the superfruit Kakadu Plum, which is the world's richest source of brightening vitamin C. It helps to support a radiant-looking, even glow and fade the look of dark spots over time.

  • How long until I see results?

    Most of our customers notice at least some noticeable improvement in the look of their skin in 2-4 weeks. For more serious results our Actives line does deliver them faster - about 30 days of consistent, daily use for noticeable improvements. For the originals line it takes about 60 days of consistent use to see big improvements.

  • Does goPure test on animals?

    No! goPure is proudly 100% Cruelty Free which means that we never test our products on animals. We are PETA Certified Cruelty Free and you can verify our status here:https://crueltyfree.peta.org/company/gopure-beauty