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Actives Hydrate & Smooth Serum

Actives Hydrate & Smooth Serum

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Regular price $19.00
Regular price $29.00 Sale price $19.00
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A hydrating trifecta of Hyaluronic Acids visibly plumps your skin, revealing a more youthful, glowing appearance. Smooth the look of wrinkles and get the appearance of firmer skin with this standout serum bursting with natural botanicals.

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Size: 1 fl. oz.

Reveal a dewy, younger-looking appearance with this lightweight, deeply moisturizing Actives Hydrate & Smooth Serum. Three powerful types of hydrating Hyaluronic Acid power this unique formula including Sodium Hyaluronate, a high molecular weight form of Hyaluronic Acid, which provides a smooth protective layer above the skin’s surface to lock in moisture. Lightweight Hydrolyzed Hyaluronic Acid works to unlock a more dewy, glowing appearance, and potent Hyaluronic Acid holds 10000x its weight in water, providing intense hydration. Balanced by natural ingredients like Tamarind Seed Extract, this formula nourishes, hydrates, and restores the look of aging skin.

Best for the following skin types:


• Lightweight Hydrolyzed Hyaluronic Acid to unlock a dewy, glowing appearance

• Sodium Hyaluronate, a high-molecular weight for of Hyaluronic Acid creates a smooth protective layer above the skin’s surface to seal in moisture

• Potent Hyaluronic Acid holds 1000x its weight in water, providing a surge of hydration

• Visibly plumps and moisturizes the appearance of skin

• Nourishing ingredients like Tamarind Seed improves the appearance of lines, wrinkles, and elasticity


Water (Aqua), Aloe Barbadensis (Aloe Vera) Leaf Juice, Glycerin (Glycerol), Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Geranium Maculatum Extract, Equisetum Arvense Extract, Hamamelis Virginiana (Witch Hazel) Extract, Taraxcum Officinale Extract, Propolis Extract, Centella Asiatica Extract, Tamarindus Indica Seed, Polysaccharide, Pelargonium Graveolens Flower Oil, Tocopheryl Acetate (Vitamin E), Sodium Ascorbyl Phosphate, Camellia Sinensis Leaf Extract, Simmondsia Chinensis (Jojoba) Oil, Dimethyl Sulfone (MSM), Caprylyl/capryl Glucoside, Benzoic Acid, Potassium Sorbate, Propanediol, Citric Acid, Carrageenan, Hydroxyethylcellulose, Sodium Benzoate, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (Honeysuckle) Flower Extract


HyaCare® 50: A low molecular weight Hyaluronic Acid featuring breakthrough hydration properties, this innovative ingredient penetrates skin more effectively compared to high molecular weight Hyaluronic Acid.

In a clinical study, skin treated with HyaCare50® showed a significant increase in overall elasticity appearance, equaling 14% after 4 weeks of application.

• Skin image analysis also showed a significant decrease in the look of skin roughness of 10%.

Solumoist: Hydrating Tamarind extract, a Hyaluronic Acid alternative, is clinically proven to improve the look of skin texture, moisturization, and elasticity. Offering more short-term hydrating properties compared to standard Hyaluronic Acid, Solumoist has an ultra-silky and smooth touch ideal for hydrating skincare products• Dermatologist evaluations of 45 people revealed significant improvement of skin’s appearance after just 15 days including improved hydration, better skin elasticity, and a smoother skin surface. 

• In a study by Global Ingredient Solutions, Solumoist showed a 27.6% decrease in the look of average skin roughness compared to Sodium Hyaluronate.

• Evaluations of 20 people who used Solumoist compared to Hyaluronic Acid found that Solumoist was 59.2% more effective at hydrating the look of skin.


Discover the goPure Difference with each and every application of our clean, high-quality skin care. Our family business is focused on real ingredients, real results, and real people — not hype, overpriced endorsements, or unnecessary packaging. Each product is lab tested and dermatologist recommended, hypo-allergenic, non-irritating, and always 100% certified cruelty free.

When you choose goPure, you choose powerful, active ingredients with zero additives for a simply better skincare routine. Try it for 60 days, and if you don’t love it, get your money back — no questions asked

Key Ingredients

  • Vitamin E

    Vitamin E

    Vitamin E is a powerful antioxidant, also called tocopherol. It moisturizes and softens the look of skin while helping to preserve other ingredients such as Vitamin C and Ferulic Acid.
  • Hydrolyzed Hyaluronic Acid

    Hydrolyzed Hyaluronic Acid

    This low molecular weight form of Hyaluronic Acid (KDa) is a new scientific breakthrough for dry, thinning and aging skin. HyaCare50 is a smaller molecule than traditional Hyaluronic Acid and is able to penetrate much deeper into the skin layers. It’s clinically proven to be more effective at hydrating and moisturizing the appearance of skin than any other type of Hyaluronic Acid.
  • Solumoist


    Also known as Tamarind seed extract. Made from the powerful Tamarindus Plant, this compound can show beautiful results including visual texture improvement, the appearance of moisturization, a look of elasticization, and the feeling of re-densification. Dermatologist evaluations of this unique compound revealed significant improvement in skin's appearance.
  • Hybloom ™ in GoPure's Dramatically Dewy Serum

    Hybloom ™

    The sodium salt form of Hyaluronic Acid, this hydrating ingredient reduces the look of wrinkles and gives the skin a more supple, moisturized appearance.

How to Use

  1. Step 1

    Cleanse and tone your face and neck. Gently pat so the skin is damp, not dripping. Avoid rubbing serum around the eye area.

  2. Step 2

    Place 4-5 drops on fingertips and apply on damp skin in an upward, circular motion. Allow serum to fully absorb. For best results use twice daily, morning & night. Avoid rubbing serum around the eye area.

  3. Step 3

    If you use other serums, start with the Brighten & Even Serum, then the Hydrate & Smooth Serum, followed by daily cream and during the day your SPF.


How to Use

  • What is the difference between this serum and the hyaluronic acid serum?

    While both serums are expertly formulated to hydrate the look of skin, they're powered by slightly different ingredients. Our Actives Hydrate & Smooth Serum features potent actives designed to target the look of more noticeable skin concerns like deeper wrinkles and sagging skin. It uses 3 forms of hyaluronic acid at different molecular weights to penetrate the skin more deeply and evenly. Our Hyaluronic Acid is a great starter serum, while this formula was specially designed to reveal visibly faster results with consistent use.

  • When do I use this alongside my other serums?

    Your serum step comes after cleansing, toning, and exfoliating (if desired). If you use other serums, start with the Brighten & Even Serum, then apply this Hydrate & Smooth Serum followed by other serums in your routine (like Niacinamide). Finish with your eye cream, moisturizer, and SPF* (*for your day routine).

  • What does this do for my skin?

    This potent serum was designed to deeply hydrate the look of skin on different levels. Hyaluronic acid in 3 forms works to leave skin more supple and smooth looking, while vitamin E nourishes the appearance of skin. Fine lines and wrinkles are visibly smoothed, and skin elasticity appears firmer. Overall, skin will look visibly plumped and have a glowy, more radiant look!

  • How long until I see results?

    Most of our customers notice at least some noticeable improvement in the look of their skin in 2-4 weeks. For more serious results our Actives line does deliver them faster - about 30 days of consistent, daily use for noticeable improvements. For the originals line it takes about 60 days of consistent use to see big improvements.

  • Does goPure test on animals?

    No! goPure is proudly 100% Cruelty Free which means that we never test our products on animals. We are PETA Certified Cruelty Free and you can verify our status here: