Pronouncing it may be a chore, but Bakuchiol is the new buzz word in the skincare community and has been hailed as the natural replacement for retinol.  What is Bakuchiol?  Bakuchiol (pronounced "buh-koo-chee-all") is a gentler, alternative form of retinol that stems from the seeds and leaves of the babchi plant (officially called the psoralea corylifolia plant). It has antioxidant, antibacterial and anti-inflammatory properties and has long been used in Ayurvedic medicine to treat skin conditions. What does Bakuchiol do for your skin?  Bakuchiol’s effect on the skin is similar to retinol -...

We're sharing some of our favorite stories from real women and the amazing results they have experienced with goPure! Read on to find out about tips and tricks that will help you on your personal skin care journey and which products to use to get your best results. Today's story comes from Cheryl, a passionate beauty enthusiast. Here is what she shared about her skincare journey: What is your experience with skin care? I have been using prescription strength retin-A for over 10 years (daily). I am extremely pleased with results, however, it has caused dryness and...

Are you applying your goPure morning products in the correct order? In this post, Trina Albus, Beauty Expert will show you how to use the Vitamin C Cleanser, Hydrating Toner, Vitamin C Serum, Hyaluronic Acid Serum, Eye Gel, and the Vitamin C Moisturizer while providing extra tricks and tips for healthy, glowing skin! Watch the video here: 1. You start off with the Vitamin C Cleanser. It's sulphate free so it is gentle on your skin and it contains aloe which is hydrating so it doesn't strip your skin. Trina applies just...

Media off? Check. Messes out of sight? Check. CPAP plugged in…yep, friends, I have to check that one, too. The older I get, the more I need to pay attention to my nighttime routine. I have discussions with friends over things like the timing of a glass of wine, whether melatonin really works, the latest you can handle caffeine, and which essential oil I ought to try. I bought a good pillow for my neck, and I try not to drink water after six p.m. (if you don’t understand that...

Pop quiz, ladies: What do an ancient sailor and your skin have in common? Answer: Both of them need a daily dose of vitamin C! Yes, we have maritime history to thank for our lovely orange and white containers of goPure Vitamin C serum and moisturizer. Here’s the story, in brief: Even when they weren’t firing cannons or swashing swords, sailors faced a fierce enemy: a disease called scurvy. Scurvy wreaked havoc on their health. Their legs gave out, their arms bruised, their gums bled, they lost teeth, and you don’t...

My grandson aka the little VIP of New York City, is three months old today. He had his own goPure blog post when he was born, so I think it’s fair to say that little Cecil is something of an influencer. I flew in from San Diego to spend a week in my role of Adoring Grandmother, and I am getting some great skin inspiration.  The skin of a baby is absolutely wonderful. You look at those cheeks and you sigh longingly. Ah, if only we could all go through...

Oily skin. I’ve never liked the sound of that. And I’ve definitely never liked the feel of it. But is “oil” always a bad thing on our skin? Does it really just mean “unpleasant grease”? I poked around online to try to understand. I’m no scientist, but here’s what I learned: Our skin is a jaw-dropping creation. You can find diagrams and cross sections online that show its layers and complexity. This organ we call skin isn’t one simple substance. It’s more like an orchestra than a soloist, with its...

I can honestly say that since I started using goPure, I’ve started to love my skin. Not “love” in the sense of “I love ice cream” or “I love sunsets.” I mean in the sense of valuing it. More than ever, I want to take care of it, but gently.  It’s a new experience for me, and I’m almost 58. Why did it take me so long? You see, I had really, really bad skin as a teen. Cystic acne, lots of trips to the dermatologist, lots of failed products....

Does anyone remember their first lighted make-up mirror? I do. I was fourteen, at an age when I was already starting to feel keen dissatisfaction with my body—or rather, with its various parts. I disliked my skin tone (freckles), shape of my nose (too round on the end), big feet (hadn’t grown into them yet). And then for my birthday, I got the gift I’d begged for: a Clairol “True to Light” mirror. It stood on its own, upright as a judge, passing sentence on every one of my facial...

Are you a label reader? I am. I like to know what’s in the things I buy. For example, I’m a sucker for sugar (how’s that for a bad pun?), but I’ve learned to check the grams before I indulge. Add to that my attempt to lower my carb intake, increase my protein, get more iron to avoid anemia, and phew! the numbers are a bit overwhelming, and I worry some statistic eludes me. So when it comes to my skin care products, the last thing I want is another...