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Ask the Expert: Q&A with Our Esthetician

October 06, 2021 | BY Stephanie Allen Klasse

Stephanie Klasse, our in-house esthetician, is answering some commonly asked questions about skin care products & skin care routines.

What is Rosehip Oil and what does it do?

Rosehip is a pure pressed oil from the seeds of the fruit of specific rose bushes.  It is packed with antioxidants, Omegas, & vitamins, like Vitamin A, C, & E. It has been used for centuries & is well tolerated by all skin types. It can improve the appearance of multiple skin concerns including fine lines & wrinkles, hyperpigmentation, & dark spots. It can help skin feel softer & can improve the look of inflammation & help protect against oxidative stress from UV exposure.

It can be used under or over your moisturizer, however I prefer to apply it after my moisturizer to help seal everything in.
Press a few drops into the skin.

Rosehip Oil can be used day or night.

Shop Rosehip Oil

Do I need to wash off my PM skin care in the morning or can I just apply my morning products without cleansing?

Cleansing helps prepare our skin to fully receive & absorb our skin care. Gentle cleaning morning & night helps remove excess dirt, oil, sweat, bacteria, & environmental stressors. There are ingredients, like retinol & glycolic acid, that may be used in our evening routine that can make our skin more sensitive to the sun, so it’s also important to wash those off before applying our morning routine.

What do I do if my skin feels dry after using retinol? 

When you begin using a product with retinol, it can make the skin feel more dry or sensitized for a few weeks. This is normal as your skin becomes used to the positive changes that happen from this ingredient. The ‘sandwich method’ can help acclimate your skin to retinol.

How To Use:
  • Cleanse & tone the skin & allow it to fully dry. If your skin is very sensitive, wait a full 10 minutes.
  • Apply your moisturizer or a bit of Argan Oil or Rosehip Seed Oil to the skin & allow it to absorb.
  • Use a pea sized amount of retinol product & evenly dot it around the face, avoiding the eye and mouth area, & massage it into the skin.
  • Let it absorb for 5 or more minutes.
  • Top with your moisturizer or oil to ‘sandwich’ the retinol serum in between the moisturizing products. It’s good to finish your retinol skin care routine with plenty of nourishing moisture to help protect the skin. (I apply my Argan Oil LIBERALLY on retinol nights.)

Pro Tip:
It’s important to start slowly with retinol. Use it 1-2 times your first week, 2-3 times the next week & so on. If you feel your skin is too dry you can cut back a day in your weekly routine.

In which order do I apply my products? 

This all depends on your actual routine. Generally we cleanse, exfoliate, tone, treat with serums, & moisturize. During the day we end with SPF. One rule of thumb that is used is apply your products that have the thinnest consistency to the thickest consistency. I use the rule of water-based products to oil based products. 

Pro Tips:
Hyaluronic Acid can make products penetrate more deeply when it’s under your other skin care products. If your skin is sensitive, add the Hyaluronic Acid after your more active serums.

Lightweight oils can go under or over your moisturizer. When it’s underneath, make sure you give it 5 minutes to absorb. Richer oils should go on top of moisturizer.

Don’t stress about order of application, especially when it comes to your serums. Just getting them on the skin is what really matters.

All of goPure's moisturizers can be used day and night, with the exception of the Retinol Night Cream (which should only be used at night).

How do I know what to use during the day and what to use at night?

The rule that works well: Vitamin C & antioxidants during the day, so your Vitamin C Serum or Brighten & Even Serum, plus, your Hyaluronic Acid or Hydrate & Smooth Serum. These help protect your skin from UV radiation from sun exposure.

Use retinol or exfoliate at night. These ingredients can make your skin more sensitive to the sun and UV can actually deactivate retinol.

Do I use my Original Serums and Active Serums together?

These are all amazing products & it’s great if you have them both, however it is best to choose one option each day. You don’t need to use both of the lines at the same time.

However, if you have a mix of the individual serums, for example an Original Vitamin C Serum & the Actives Hydrate & Smooth Serum, then you can use both together. But if you have the Trio Sets of each, then it's best to stick with one option. 

Can I mix my serums together before applying them?

It’s best to apply them separately & give them 1-2 minutes to absorb before adding the next one.

Pro Tip:
The Retinol Serum & the Firm and Lift Serum should be applied on DRY skin. The other serums are best applied on damp skin.

In what ways can I use Argan Oil?

Argan Oil can be used on the face, body, & hair. It is really versatile & works well with all skin types. It moisturizing, but not heavy.

Shop Argan Oil

Comments (9)

Vernie Zachs _

Is go pure product safe for skin of color? I have hyperpigmentation and I’m scared to use anything that is not safe for skin of color because it can get worst
goPure Beauty replied:
Hi Vernie, thank you for reaching out to us. Yes, our products are safe for any type of skin complexion.😊


I work back shift , where I sleep all day and work all night how should I apply the skin care
goPure Beauty replied:
Hi Leona, Thank you for your inquiry! You may apply the morning products before going to work and then the night products before sleeping. 👍

Pat Griffith_

Have nasolabial folds / what products would you suggest to help this – mature skin.
goPure Beauty replied:
Hello Pat, we appreciate your interest in our products! May we please know if you have sensitive skin so we may recommend the right products?

If you do not have sensitive skin, we will recommend our Retinol products and anti-wrinkle cream.

Please visit our skin quiz for information on which products will be best for you to use from the goPure line based on your age, skin type, and skin concerns:

Valerie Schiele_

I know goPure doesn’t sell sunscreen but is there a particular brand that you recommend for dry mature skin? I use the active products for skin care and adding more items as I can but I really need a good sunscreen and appreciate your recommendation. Thank you.
goPure Beauty replied:
Hi Valerie! We came up with a blog with a list of sunscreen products we recommend you use with goPure products: 💚

Gail _

Just received the niacinamide and am wondering where in the process do I incorporate it, before serums or after, morning or night? Thanks
goPure Beauty replied:
You may use the Niacinamide booster serum twice a day, in the morning and at night. You may use it before or after your serums.

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