Smooth & Firm
Exclusive Offer: Actives Serum Trio Set
Each of our expertly formulated serums in this set was designed to target a specific skin challenge. This clinically tested trio derives its power from natural botanicals and antioxidants, which work to deliver a more youthful, glowing appearance. Unveil a “years younger” appearance as this mighty skin care system helps to firm the appearance of sagging skin, brightens the appearance of dark spots, and revives the look of dry, dull skin. These highly advanced formulas won’t weigh you down or give you a greasy feeling.
Includes: Actives Brighten & Even Serum ($29), Actives Hydrate & Smooth Serum ($29), Actives Firm & Lift Serum ($39).
Actives Brighten & Even Serum: Water (Aqua), Aloe Barbadensis (Aloe Vera) Leaf Juice, Glycerin, Sodium Ascorbyl Phosphate (Vitamin C), L-Arginine, Ferulic Acid, Terminalia Ferndinandiana Fruit Extract, Geraniummaculatum Extract, Equisetum Arvense Extract, Hamamelis Virginiana (Witch Hazel), Taraxacum Officinale Extract, Centella Asiatica Extract, Tamarindus Indica Seed, Polysaccharide, Dimethyl Sulfone (MSM), Camellia Sinensis Leaf Extract, Simmondsia Chinensis (Jojoba) Oil, Propanediol, Sodium Benzoate, Carrageenan, Sclerotium Gum, Citric Acid, Benzoic Acid, Sodium Dehydroacetate, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (Honeysuckle)Flower Extract
Actives Hydrate & Smooth Serum: Water (Aqua), Aloe Barbadensis (Aloe Vera) Leaf Juice, Glycerin (Glycerol), Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Geranium Maculatum Extract, Equisetum Arvense Extract, Hamamelis Virginiana (Witch Hazel) Extract, Taraxcum Officinale Extract, Propolis Extract, Centella Asiatica Extract, Tamarindus Indica Seed, Polysaccharide, Pelargonium Graveolens Flower Oil, Tocopheryl Acetate (Vitamin E), Sodium Ascorbyl Phosphate, Camellia Sinensis Leaf Extract, Simmondsia Chinensis (Jojoba) Oil, Dimethyl Sulfone (MSM), Caprylyl/capryl Glucoside, Benzoic Acid, Potassium Sorbate, Propanediol, Citric Acid, Carrageenan, Hydroxyethylcellulose, Sodium Benzoate, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (Honeysuckle) Flower Extract
Actives Firm & Lift Serum: Water (Aqua), Aloe Barbadensis (Aloe Vera) Leaf Juice, Glycerin (Glycerol), Dimethyl Isosorbide (DMI), Hydroxypinacolone Retinoate (Retinol) (HPR), Sodium Stearoyl Glutamate, Bakuchoil, Geranium Maculatum Extract, Equisetum Arvense Extract, Hamamelis Virginiana (Witch Hazel), Taraxacum Officinale Extract, Centella Asiatica Extract, Camellia Sinesis (Tea Tree) Leaf Extract, Tamarindus Indica Seed, Polysaccharide Dimethyl Sulfone (MSM), Propanediol, Sclerotium Gum, Xanthan Gum, Lysolecithin, Pullulan, Benzoic Acid, Pelargonium Graveolens Flower Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Oryza Sativa (Rice) Bran Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Heliantus Annuus (Sunflower) Seed Extract, Tocopherol (Vitamin E), Sodium Benzoate, Potassium Sorbate, Carrageenan,Citric Acid, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (Honeysuckle) Flower Extract
Discover the goPure Difference with each and every application of our clean, high-quality skin care. Our family business is focused on real ingredients, real results, and real people — not hype, overpriced endorsements, or unnecessary packaging. Each product is lab tested and dermatologist recommended, hypo-allergenic, non-irritating, and always 100% certified cruelty free.
When you choose goPure, you choose powerful, active ingredients with zero additives for a simply better skincare routine. Try it for 60 days, and if you don’t love it, get your money back — no questions asked.
Product Benefits
Actives Brighten & Even Serum (1 fl oz.): Discover a more radiant, even-looking complexion with this powerful correcting serum. Designed to combat the look of pigmentation problems from sun and age spots to discoloration, it includes illuminating ingredients like the superfruit Kakadu Plum, the world’s richest source of brightening Vitamin C.
Actives Hydrate & Smooth Serum (1 fl oz.): A trifecta of Hyaluronic Acids visibly plumps and hydrates your skin, revealing a more youthful, glowing appearance. Smooth the look of wrinkles and get the appearance of firmer skin with this standout serum bursting with natural botanicals. A rare Tamarind Seed Extract works to hydrate deeply, while lightweight Hydrolyzed Hyaluronic Acid unlocks a dewy appearance.
Actives Firm & Lift Serum (1 fl oz.): Enjoy a more lifted look with this naturally potent yet gentle formula designed with botanical Hyaluronic Acid. This highly advanced serum is fortified with Bakuchiol, an amazing antioxidant that mimics the effects of Retinol for visibly firmer, more youthful-looking skin.
How To Use
STEP 1
Cleanse and tone your face.
STEP 2
Morning Routine: Using your fingertips, apply 4-5 drops of the Brighten & Even Serum to your face, neck and chest area. While the Brighten & Even Serum is still damp on your face, apply with your fingertips, 4-5 drops of the Hydrate & Smooth Serum to the face, neck and chest area. Follow with a pea-sized amount of Eye Gel, Day cream and SPF 30 or higher.
STEP 3
Nighttime Routine: Using your fingertips, apply 4-5 drops of the Firm & Lift Serum to your face, neck and chest area. Follow with a pea-sized amount of Eye Gel and night cream.
Key Ingredients
Bakuchiol
Triple Hyaluronic Acid
Vitamin C
Vitamin E
Retinol 2.0
Frequently Asked Questions
How long until I see results?
Most of our customers notice at least some noticeable improvement in the look of their skin in 2-4 weeks. For more serious results our Actives line does deliver them faster - about 30 days of consistent, daily use for noticeable improvements. For the originals line it takes about 60 days of consistent use to see big improvements.
Does goPure test on animals?
No! goPure is proudly 100% Cruelty Free which means that we never test our products on animals. We are PETA Certified Cruelty Free and you can verify our status here: https://crueltyfree.peta.org/company/gopure-beauty
Are these products safe to use while pregnant or breastfeeding?
All of our products are safe to use while pregnant or breastfeeding except those containing Retinol. Currently the only products that contain Retinol are the Retinol Serum, Retinol Cream and Actives Firm & Lift Serum
How do I know which products are right for me?
Great question! The easiest way to to find out is to take our Personalized Skin Care Quiz here. The quiz will recommend products that are right for you based on your unique skin type and needs. (Hint: There is also a special treat at the end)
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