goPure Actives Firm & Lift Serum

$ 36.00

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SKU: agpr-0003

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I have sensitive skin and have to be cautious when using retinol products. I’m so happy with goPure’s new Active Firm & Lift Serum because it’s not too harsh and still is effective in working to eliminate skin impurities. It has a luxurious texture when applied to the face. Best of all, it reduces the appearance of fine lines and wrinkles leaving my skin feeling firmer and looking radiant!

Barbie H. (Verified Customer)

Water (Aqua), Aloe Barbadensis (Aloe Vera) Leaf Juice, Glycerin (Glycerol), Dimethyl Isosorbide (DMI), Hydroxypinacolone Retinoate (Retinol) (HPR), Sodium Stearoyl Glutamate, Bakuchoil, Geranium Maculatum Extract, Equisetum Arvense Extract, Hamamelis Virginiana (Witch Hazel), Taraxacum Officinale Extract, Centella Asiatica Extract, Camellia Sinesis (Tea Tree) Leaf Extract, Tamarindus Indica Seed, Polysaccharide Dimethyl Sulfone (MSM), Propanediol, Sclerotium Gum, Xanthan Gum, Lysolecithin, Pullulan, Benzoic Acid, Pelargonium Graveolens Flower Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Oryza Sativa (Rice) Bran Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Heliantus Annuus (Sunflower) Seed Extract, Tocopherol (Vitamin E), Sodium Benzoate, Potassium Sorbate, Carrageenan,Citric Acid, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (Honeysuckle) Flower Extract



goPure’s Firm & Lift Serum uses clinically tested Next Generation Retinoid Technology to rescue aging and thinning skin from the appearance of fine lines and deep wrinkles, while restoring the appearance of elasticity.

  • Visibly Reduces Dark Spots
  • Gives Skin a Brighter, More Youthful Looking Glow
  • Improves the Appearance of Sun Damage
  • Made Cruelty Free with Powerful Botanicals
  • No Harsh Preservatives, Parabens, Artificial Dyes or Fragrances
  • Made in the USA (with Globally Sourced Components)

This powerful new form of retinol is so gentle in its transformation, that people who have had negative reactions to traditional forms of Retinol may find the Firm & Lift Serum a more gentle alternative.

Coupled with botanical hyaluronic acid and fortified with antioxidants like Bakuchiol, this highly advanced formula lifts and firms the appearance of aging skin for a younger look.



We want to assure you goPure will NEVER automatically charge your credit card without your permission. We do not believe in sneaky auto-bill or subscription programs that try to trick customers. Love goPure? Order what you want, when you want. That's it!


All goPure products are proudly made in the United States with globally sourced components. As a family owned company, our primary goal is making safe, effective skin care products our customers love. To ensure the highest quality and purity, we manufacture and package all of our products here in the United States.


All goPure products are Cruelty Free! We do not believe in animal testing and have above any beyond to ensure we only work with labs and formulators who adhere to these same values.


We believe you will LOVE goPure beauty. So we put our money where our mouth is with one of the best guarantees in the industry! Try goPure beauty for 60 days, and if you don't love it, we will refund your entire purchase. No hidden fees, no charges for shipping. 100% Money Back Guarantee.



This newly discovered, plant-based compound is known to skin care scientists as a revolutionary skin care ingredient.

Made from the seeds of the Psoralea Corylifolia plant, it contains unique compounds called Terpenophenols which have powerful botanical properties to fight the appearance of inflammation.

A study of the ingredient Bakuchiol — published in the International Journal of Cosmetic Science — discovered “significant improvement in the appearance of lines and wrinkles, pigmentation, elasticity, firmness and overall reduction in photo-damage.”

The study also confirmed for most people Bakuchioldid not cause negative side effects such as dryness and irritation.


In clinical tests this powerful ingredient created a reduction in the appearance of lines and wrinkles when used twice, daily.

Tests also showed a Granactive Retinoid reduced in the appearance of age spots after consistent use.

100% of panelists agreed that the formula had reduced the appearance of roughness and dryness and confirmed that there were visible improvements in the following areas:

In a 21-day cumulative irritation test, this formula scored 0.1% HPR test emulsion, i.e. less risk of irritation.


Dermatologist evaluations of this unique compound revealed significant improvement in skin's appearance.

They observed not only improved hydration, but also better looking skin elasticity and a smoother skin surface appearance!

Made from the powerful Tamarindus seed, this compound shows beautiful results, including visual texture improvement, the appearance of moisturization, a look of elasticization, and the appearance of re-densification.


Geranium Maculatum Extract

Geranium Extract has been a well kept secret for centuries. Historically it has been used in many cultures to benefit the appearance of skin.

Tamarindus Seed Extract

Made from the powerful Tamarindus Plant, this compound shows beautiful results including visual texture improvement, the appearance of moisturization, a look of elasticization.

Aloe Barbadensis

Aloe Vera contains enzymes, as well as Vitamins A and C. This powerful multitasker is also highly soothing for the appearance of inflamed skin and can have positive effects on the look of dry, aging skin.

Jojoba Seed Oil

Jojoba is full of nutrients like Vitamin E and B, as well as minerals like chromium, copper, and zinc, which all help to nourish the appearance of skin.

Hamamelis Virginiana

Commonly known as "Witch Hazel" this exotic ingredient contains key nutrients to keep your skin looking more firm, youthful and beautiful.

Results from Using the Active Ingredient
Granactive Retinol

Results may vary. Photograph from Controlled Usage Study to Evaluate Tolerance and Efficacy of An Anti-Aging Product, AMA Laboratories 7/2014 Lab No. N3769

Step 1: Apply 4-6 Drops of the Firm & Lift Serum

Place 4-6 drops on fingertips and apply with an upward, circular motion. For best results use twice per day, morning & night. If you use other serums including the Brighten & Even or Hydrate & Restore serums, use the Firm & Lift serum as the final step before applying the youth glow eye gel and your moisturizer.

Step 2: Allow Your Skin To Absorb the Serum

You can expect your Firm & Lift Serum to feel thick and rich as you apply the opaque, buttery formula, with its natural botanical aroma. Allow your skin to absorb rich nutrients while gently massaging the rich serum into your face, neck and chest.

Step 3: Feel It Working

When you apply this rich botanical formula take a moment to appreciate how your skin feels. Enjoy the firming and lifting sensation that you may experience. Be sure to apply SPF or sunscreen if you plan to be in the sun when using any products containing Retinoids.

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100% Money Back Guarantee

Order right now with confidence! Try it out for 60 days and if it doesn’t work for you, you’ll get your money back!