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Are you applying your goPure morning products in the correct order? In this post, Trina Albus, Beauty Expert will show you how to use the Vitamin C Cleanser, Hydrating Toner, Vitamin C Serum, Hyaluronic Acid Serum, Eye Gel, and the Vitamin C Moisturizer while providing extra tricks and tips for healthy, glowing skin! Watch the video here: 1. You start off with the Vitamin C Cleanser. It's sulphate free so it is gentle on your skin and it contains aloe which is hydrating so it doesn't strip your skin. Trina applies just...

Does anyone remember their first lighted make-up mirror? I do. I was fourteen, at an age when I was already starting to feel keen dissatisfaction with my body—or rather, with its various parts. I disliked my skin tone (freckles), shape of my nose (too round on the end), big feet (hadn’t grown into them yet). And then for my birthday, I got the gift I’d begged for: a Clairol “True to Light” mirror. It stood on its own, upright as a judge, passing sentence on every one of my facial...

I know, I know. We have to be very careful: the damage UV rays can cause is well-documented. Perhaps (though I hope not!) you’ve had a dermatological scare yourself. I’m fair-skinned, so I definitely need regular check-ups. So far, so good. But as a kid I had lots of agonizing sunburns. I was the freckled redhead who tried to copy my blonde, tawny friends by “laying out” all summer. There was, for example, the day my golden-haired cousin and I climbed up on my roof to be “closer to the...

It’s 2020 already. Wow, a brand new year. Are you wondering what’s ahead for you? Isn’t it funny that we talk about the unknown in terms of our faces? The expressions we use can even sound a little ominous: “What will I face?” “What are you facing?” “What kind of future will we face?” Those questions carry a sense that we should brace ourselves for scary or negative things that might come our way. Personally, I really, really hope that 2020 is better than 2019. I had a very rough...

Soon I’ll plug in my holiday lights for the last time. I’ll enjoy just a few more nights of their special glow. The bushes in my yard will be draped with twinkling colors through the end of the year. My tree will still be circled with strands of tiny starlight. I’ll light the green and red votives on the dining room table; I’ll smell the cinnamon and pine from candles that are aglow in their holiday glass. I’ll drink cocoa with friends and family around the fireplace for a few...

Which goPure products do you pack when you travel? I had a super important meeting in New York last week. My suitcase was already bulging with a key part of my presentation, and I simply could not fit in all my goPure products. So I chose my (current) favorites: Vitamin C Cleanser, Hyaluronic Acid Serum, Vitamin C Moisturizer, Microdermabrasion Cream. Hmm...should I take the hydrating toner? Was it really that important? There was barely an inch to spare. But at the last minute, I shoved the slim bottle into a corner beneath my socks.  It was definitely not...

I’m always in a hurry. I’m not a world-shaker with a news-worthy lifestyle, accomplishing countless consequential deeds. No, in the grand scheme of things, I’m very ordinary. But it’s the way I’m wired: I tend to dash here, rush there, squeeze it in under the deadline. My 84-yr old mother still complains when I visit that I “bang around too much,” flinging open cupboards, whisking things in and out of drawers. Call it energy, call it multitasking, call it impulsiveness (I prefer brilliant creativity ha ha), slowing down has never...

When asked to write a blog post for goPure, I balked. Me, discuss the merits of a beauty product? From inside this skin?? I get intimidated just looking at a jar of cream. My first instinct was to run screaming in the opposite direction. There were 2 reasons I didn’t: (1) running while screaming can be dangerous, and (2) the young woman who invited me to write said, “Our company isn’t anti-aging— we are pro-aging.” With that line, I was hooked. You see, I am 57 years old. In my early...

Did you know your skin is the largest organ in your body? That’s right, your epidermis (the fancy term for skin) is the largest organ in the human body, and one of the largest indicators of overall health! From a biological standpoint, that’s one reason we care so much about having healthy, beautiful skin. Beautiful skin signals to other humans that we are healthy and strong!  Check out this video by Sophie Uliano to find out why you need Vitamin C in your life! As the cold weather moves in,...

Whether you’re looking at food or beauty products, you’ll find the word “natural” slapped on almost all the labels. Natural sounds good, so you grab one off the shelf feeling like you’ve made the right choice. But wait! Sophie Uliano is here to set us straight! She’s letting us know natural’s dirty secret. The word ‘natural’ really doesn’t mean anything, since it is a legally unregulated term. After all, not all natural things are good for you. Lead is natural, but you’d never want to put that on your skin!...