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Are you applying your goPure morning products in the correct order? In this post, Trina Albus, Beauty Expert will show you how to use the Vitamin C Cleanser, Hydrating Toner, Vitamin C Serum, Hyaluronic Acid Serum, Eye Gel, and the Vitamin C Moisturizer while providing extra tricks and tips for healthy, glowing skin! Watch the video here: 1. You start off with the Vitamin C Cleanser. It's sulphate free so it is gentle on your skin and it contains aloe which is hydrating so it doesn't strip your skin. Trina applies just...

Oily skin. I’ve never liked the sound of that. And I’ve definitely never liked the feel of it. But is “oil” always a bad thing on our skin? Does it really just mean “unpleasant grease”? I poked around online to try to understand. I’m no scientist, but here’s what I learned: Our skin is a jaw-dropping creation. You can find diagrams and cross sections online that show its layers and complexity. This organ we call skin isn’t one simple substance. It’s more like an orchestra than a soloist, with its...

I can honestly say that since I started using goPure, I’ve started to love my skin. Not “love” in the sense of “I love ice cream” or “I love sunsets.” I mean in the sense of valuing it. More than ever, I want to take care of it, but gently.  It’s a new experience for me, and I’m almost 58. Why did it take me so long? You see, I had really, really bad skin as a teen. Cystic acne, lots of trips to the dermatologist, lots of failed products....

Does anyone remember their first lighted make-up mirror? I do. I was fourteen, at an age when I was already starting to feel keen dissatisfaction with my body—or rather, with its various parts. I disliked my skin tone (freckles), shape of my nose (too round on the end), big feet (hadn’t grown into them yet). And then for my birthday, I got the gift I’d begged for: a Clairol “True to Light” mirror. It stood on its own, upright as a judge, passing sentence on every one of my facial...

Are you a label reader? I am. I like to know what’s in the things I buy. For example, I’m a sucker for sugar (how’s that for a bad pun?), but I’ve learned to check the grams before I indulge. Add to that my attempt to lower my carb intake, increase my protein, get more iron to avoid anemia, and phew! the numbers are a bit overwhelming, and I worry some statistic eludes me. So when it comes to my skin care products, the last thing I want is another...

I know, I know. We have to be very careful: the damage UV rays can cause is well-documented. Perhaps (though I hope not!) you’ve had a dermatological scare yourself. I’m fair-skinned, so I definitely need regular check-ups. So far, so good. But as a kid I had lots of agonizing sunburns. I was the freckled redhead who tried to copy my blonde, tawny friends by “laying out” all summer. There was, for example, the day my golden-haired cousin and I climbed up on my roof to be “closer to the...

It’s 2020 already. Wow, a brand new year. Are you wondering what’s ahead for you? Isn’t it funny that we talk about the unknown in terms of our faces? The expressions we use can even sound a little ominous: “What will I face?” “What are you facing?” “What kind of future will we face?” Those questions carry a sense that we should brace ourselves for scary or negative things that might come our way. Personally, I really, really hope that 2020 is better than 2019. I had a very rough...

Soon I’ll plug in my holiday lights for the last time. I’ll enjoy just a few more nights of their special glow. The bushes in my yard will be draped with twinkling colors through the end of the year. My tree will still be circled with strands of tiny starlight. I’ll light the green and red votives on the dining room table; I’ll smell the cinnamon and pine from candles that are aglow in their holiday glass. I’ll drink cocoa with friends and family around the fireplace for a few...

Which goPure products do you pack when you travel? I had a super important meeting in New York last week. My suitcase was already bulging with a key part of my presentation, and I simply could not fit in all my goPure products. So I chose my (current) favorites: Vitamin C Cleanser, Hyaluronic Acid Serum, Vitamin C Moisturizer, Microdermabrasion Cream. Hmm...should I take the hydrating toner? Was it really that important? There was barely an inch to spare. But at the last minute, I shoved the slim bottle into a corner beneath my socks.  It was definitely not...

I’m always in a hurry. I’m not a world-shaker with a news-worthy lifestyle, accomplishing countless consequential deeds. No, in the grand scheme of things, I’m very ordinary. But it’s the way I’m wired: I tend to dash here, rush there, squeeze it in under the deadline. My 84-yr old mother still complains when I visit that I “bang around too much,” flinging open cupboards, whisking things in and out of drawers. Call it energy, call it multitasking, call it impulsiveness (I prefer brilliant creativity ha ha), slowing down has never...