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Where in the world did this loose skin come from?! This is a question I, as well as many other women at different stages have asked ourselves at least once in our life. Our skin doesn’t just decide that overnight it’s gonna begin sagging, but instead, its lost elasticity over time due to various factors…age, poor diet, losing weight too quickly, even eating sugar and salt play parts in the type of skin you’ll be living in. Why are both elastin and collagen so important in our lives? We need...

Wish your skin could be as fresh, smooth, and glowing as when you leave from a professional facial? It can. With the right products and techniques, you can get that ahh-spa facial feeling right at home I spent years giving professional facials and I’m so excited to share my expert tips for an at-home facial with you! Here’s what I recommend for your best results: Step 1: Set up Make sure to put your hair back with a tie or cloth headband. Dress in a robe or terry towel dress...

You work hard to spend your money wisely and I don’t want you falling for any of the many skincare scams out there today. I’m not just referring to companies that sell you low-quality products… There are scammers who will literally set up a web page with skincare products just to take your money monthly without your knowledge or permission! So how do you avoid these scams? Here’s what to keep an eye out for so you don’t get scammed just for trying to improve your skin. Free Trials They...

I pride myself on being able to tell it like it is and debunk myths when they arise. For example, eating your food in the right order doesn’t make a difference, right? However, layering skincare products on your skin in a certain order is not one of those myths. There is actually a method to the madness. And for good reason… Why? According to board-certified dermatologist and dermatologic surgeon, Dr. Heather Rogers, applying your skin care products in the proper order ensures that your skin receives the full benefits of...

Whether it’s genetics, a snoring spouse or, in my case, upstairs neighbors who seem to be taking part in a bowling competition at all hours of the night, the majority of us have dark under eye circles leaving us looking tired and older. You know it’s bad when everyone asks if you’re tired more. It’s inevitable that with age comes some unsettling lines, wrinkles and looser skinbut that doesn’t mean you have to throw in the towel and just let yourself go without self-care. Many women can use topical products...

Using the right ingredients to support your healthiest skin is crucial to looking and feeling your best at any age. Remember, skincare gets you real results when it has the right active ingredients and you use it on a consistent basis. But be careful not to fall for all the anti-aging gimmicks out there these days… To keep their numbers up, many brands practically invent ingredients, rename ingredients, or come out with something new for the sake of being new just to stand out from all the other skincare products...

Hello Beauties! Before we say hi to the month of August, we are going to announce the Reviewer of the Month who will win the 8-piece kit! And the winner is...  Congratulations, Juliet and belated Happy Birthday! Please send an email to rosa@gopurebeauty.com so she can tell you how to claim your prize!We thank everyone who left their review this month and don't worry as you still have a chance to win the 8-piece kit next month! What are you waiting for? Leave your review on gopurebeauty.com now! Here's how to leave a review:Please select...

One of the easiest things we could do for our skin is eating the proper foods providing us with health benefits that lead us to a more radiant and youthful complexion. If those benefits to your skin aren’t enough to make a change to your diet, eating your way to healthier skin also provides you with better metabolism and more energy, both which tend to slow down with age. Those over 40 especially should start looking into boosting their meals with vitamin and nutrient rich foods including antioxidants, vitamin C,...

In the famous words of the ever so timeless Coco Chanel “A woman who cuts her hair is about to change her life” and I truly believe that. Nothing gives us that instant boost of confidence than getting a new hairstyle and strutting out the salon like the world is our runway! When we were in our 20’s it seemed no matter what look we had (I chose hot pink highlights which looked awesome! Or at least I thought so…) we could usually get away with it. That’s unfortunately not...

So many of us are hoping to look our best in our swimsuits, especially after losing that weight you worked so hard to lose or that pouch that hasn’t disappeared after 4 days a week working it out in the gym. From genetics, lifestyle choices, baby weight or in some cases (including myself) losing an excess amount of weight, we may be a candidate for a highly rated non-surgical body contouring procedure to fix those pesky areas and look as good as we feel from CoolSculpting. Just like the molding...