60 DAY MONEY BACK GUARANTEE

Using the right ingredients to support your healthiest skin is crucial to looking and feeling your best at any age. Remember, skincare gets you real results when it has the right active ingredients and you use it on a consistent basis. But be careful not to fall for all the anti-aging gimmicks out there these days… To keep their numbers up, many brands practically invent ingredients, rename ingredients, or come out with something new for the sake of being new just to stand out from all the other skincare products...

Hello Beauties! Before we say hi to the month of August, we are going to announce the Reviewer of the Month who will win the 8-piece kit! And the winner is...  Congratulations, Juliet and belated Happy Birthday! Please send an email to rosa@gopurebeauty.com so she can tell you how to claim your prize!We thank everyone who left their review this month and don't worry as you still have a chance to win the 8-piece kit next month! What are you waiting for? Leave your review on gopurebeauty.com now! Here's how to leave a review:Please select...

One of the easiest things we could do for our skin is eating the proper foods providing us with health benefits that lead us to a more radiant and youthful complexion. If those benefits to your skin aren’t enough to make a change to your diet, eating your way to healthier skin also provides you with better metabolism and more energy, both which tend to slow down with age. Those over 40 especially should start looking into boosting their meals with vitamin and nutrient rich foods including antioxidants, vitamin C,...

In the famous words of the ever so timeless Coco Chanel “A woman who cuts her hair is about to change her life” and I truly believe that. Nothing gives us that instant boost of confidence than getting a new hairstyle and strutting out the salon like the world is our runway! When we were in our 20’s it seemed no matter what look we had (I chose hot pink highlights which looked awesome! Or at least I thought so…) we could usually get away with it. That’s unfortunately not...

So many of us are hoping to look our best in our swimsuits, especially after losing that weight you worked so hard to lose or that pouch that hasn’t disappeared after 4 days a week working it out in the gym. From genetics, lifestyle choices, baby weight or in some cases (including myself) losing an excess amount of weight, we may be a candidate for a highly rated non-surgical body contouring procedure to fix those pesky areas and look as good as we feel from CoolSculpting. Just like the molding...

We aren’t all blessed with the most flawlessly radiant skin, but that shouldn’t stop us from working towards a desirable glow. Many expect to transform their skin as if they’re in their 20’s again which leaves them with disappointment with the lack of ‘results’. Knowing the type of realistic transformation your skin will have with the proper care you will be happier with results. You’re more likely to continue with these ‘To Do’s’ keeping your skin looking its best throughout the years when you feel results are present. Discoloration may...

When it comes to the fountain of youth everyone is searching for that secret that’ll keep them forever young. Many will spend years trying various products and procedures in hopes that they’ve gotten their hands on the holy grail of anti-aging. One procedure that has been highly talked about and praised from many wanting healthier skin as well as A-list celebrities including Demi Moore, Jennifer Aniston and the ever so popular Kardashians have used the skin regenerating technique of Microneedling. Whether you have heard about microneedling or have been under...

Just like every other season, you need to protect your delicate skin from the extreme heat and powerful rays…your skin needs you now more than ever. Regardless the time of year or the type of weather a strictly followed skincare routine should always be in place even as we’re sitting inside avoiding those harmful rays waiting for us just outside. Let us help you get some fresh air and enjoy this beautiful weather without damaging your skin with some quick tips… Eat Foods That Will Save Your Skin This Summer!...

It’s rare when watching your favorite show that a celebrity endorsed skin care ad comes on during the commercial break. Or sitting at your doctor’s office waiting to be seen an hour after your initial appointment time and you open a magazine to a gorgeous movie star advertising that she’s using a ‘revolutionary’ skin care line that changed her life. Once you’ve seen her amazingly smooth skin (seriously, how can Julia Roberts look like she’s in her 30’s when she just turned 50?!) you then contemplate calling that 800-number and...

There have been many people with misconceptions when it comes to applying sunscreen. As an Esthetician I’ve heard people say they’re too young for sun damage, or they have darker skin and don’t need to apply any or those that feel that sunscreens will only cause irritation and breakouts. They are wrong. Everyone regardless your age, skin color, skin type or even those that go outside in the cloudy cold weather ALL need to protect their skin from premature aging, UVA/UVB rays and skin cancer risks. Not all sunscreens are...