Ask the Expert: Q&A with Our Esthetician

Stephanie Klasse, our in-house esthetician, is answering some commonly asked questions about skin care products & skin care routines.

What is Rosehip Oil and what does it do?

Rosehip is a pure pressed oil from the seeds of the fruit of specific rose bushes.  It is packed with antioxidants, Omegas, & vitamins, like Vitamin A, C, & E. It has been used for centuries & is well tolerated by all skin types. It can improve the appearance of multiple skin concerns including fine lines & wrinkles, hyperpigmentation, & dark spots. It can help skin feel softer & can improve the look of inflammation & help protect against oxidative stress from UV exposure.

It can be used under or over your moisturizer, however I prefer to apply it after my moisturizer to help seal everything in.
Press a few drops into the skin.

Rosehip Oil can be used day or night.

Shop Rosehip Oil

Do I need to wash off my PM skin care in the morning or can I just apply my morning products without cleansing?

Cleansing helps prepare our skin to fully receive & absorb our skin care. Gentle cleaning morning & night helps remove excess dirt, oil, sweat, bacteria, & environmental stressors. There are ingredients, like retinol & glycolic acid, that may be used in our evening routine that can make our skin more sensitive to the sun, so it’s also important to wash those off before applying our morning routine.

What do I do if my skin feels dry after using retinol? 

When you begin using a product with retinol, it can make the skin feel more dry or sensitized for a few weeks. This is normal as your skin becomes used to the positive changes that happen from this ingredient. The ‘sandwich method’ can help acclimate your skin to retinol.

How To Use:
  • Cleanse & tone the skin & allow it to fully dry. If your skin is very sensitive, wait a full 10 minutes.
  • Apply your moisturizer or a bit of Argan Oil or Rosehip Seed Oil to the skin & allow it to absorb.
  • Use a pea sized amount of retinol product & evenly dot it around the face, avoiding the eye and mouth area, & massage it into the skin.
  • Let it absorb for 5 or more minutes.
  • Top with your moisturizer or oil to ‘sandwich’ the retinol serum in between the moisturizing products. It’s good to finish your retinol skin care routine with plenty of nourishing moisture to help protect the skin. (I apply my Argan Oil LIBERALLY on retinol nights.)

Pro Tip:
It’s important to start slowly with retinol. Use it 1-2 times your first week, 2-3 times the next week & so on. If you feel your skin is too dry you can cut back a day in your weekly routine.

In which order do I apply my products? 

This all depends on your actual routine. Generally we cleanse, exfoliate, tone, treat with serums, & moisturize. During the day we end with SPF. One rule of thumb that is used is apply your products that have the thinnest consistency to the thickest consistency. I use the rule of water-based products to oil based products. 

Pro Tips:
Hyaluronic Acid can make products penetrate more deeply when it’s under your other skin care products. If your skin is sensitive, add the Hyaluronic Acid after your more active serums.

Lightweight oils can go under or over your moisturizer. When it’s underneath, make sure you give it 5 minutes to absorb. Richer oils should go on top of moisturizer.

Don’t stress about order of application, especially when it comes to your serums. Just getting them on the skin is what really matters.

All of goPure's moisturizers can be used day and night, with the exception of the Retinol Night Cream (which should only be used at night).

How do I know what to use during the day and what to use at night?

The rule that works well: Vitamin C & antioxidants during the day, so your Vitamin C Serum or Brighten & Even Serum, plus, your Hyaluronic Acid or Hydrate & Smooth Serum. These help protect your skin from UV radiation from sun exposure.

Use retinol or exfoliate at night. These ingredients can make your skin more sensitive to the sun and UV can actually deactivate retinol.

Do I use my Original Serums and Active Serums together?

These are all amazing products & it’s great if you have them both, however it is best to choose one option each day. You don’t need to use both of the lines at the same time.

However, if you have a mix of the individual serums, for example an Original Vitamin C Serum & the Actives Hydrate & Smooth Serum, then you can use both together. But if you have the Trio Sets of each, then it's best to stick with one option. 

Can I mix my serums together before applying them?

It’s best to apply them separately & give them 1-2 minutes to absorb before adding the next one.

Pro Tip:
The Retinol Serum & the Firm and Lift Serum should be applied on DRY skin. The other serums are best applied on damp skin.

Back to blog


Have nasolabial folds / what products would you suggest to help this – mature skin.
goPure Beauty replied:
Hello Pat, we appreciate your interest in our products! May we please know if you have sensitive skin so we may recommend the right products?

If you do not have sensitive skin, we will recommend our Retinol products and anti-wrinkle cream.

Please visit our skin quiz for information on which products will be best for you to use from the goPure line based on your age, skin type, and skin concerns:

Pat Griffith

I know goPure doesn’t sell sunscreen but is there a particular brand that you recommend for dry mature skin? I use the active products for skin care and adding more items as I can but I really need a good sunscreen and appreciate your recommendation. Thank you.
goPure Beauty replied:
Hi Valerie! We came up with a blog with a list of sunscreen products we recommend you use with goPure products: 💚

Valerie Schiele

Just received the niacinamide and am wondering where in the process do I incorporate it, before serums or after, morning or night? Thanks
goPure Beauty replied:
You may use the Niacinamide booster serum twice a day, in the morning and at night. You may use it before or after your serums.


I love your products I am wondering how much of everything you should use? This is the first project that I truly can say has helped me. Thank you thank you
goPure Beauty replied:
Hi Mary,

We created an infographic so you can check how many drops/pumps of the cleanser, toner serums, moisturizer, Eye Gel, and oils do you need for each routine.

We hope this helps! Please do not hesitate to reach out to us if you have any further questions or concerns.

Thank you, Maya gopure beauty

Mary Ellen Smith

I’ve been a Loyal customer for many years, now!! I did upgraded the Serums ,I have a Small line on my Face, ’A Bedsore, I got from being Bedridden in HOSPITAL for 6 months. I noticed the line had faded!!😊 But when I upgraded my Serums, That line came back!!😮 Switched to the Original Serum. Still waiting!! I have "DRY EYES ", & using ROSEHIP Oil, made it Worst…Any suggestions would be Appreciated.
goPure Beauty replied:
Hi Emily,

Thank you for your feedback and we are sorry for the issue. We understand you switched from the original serums to actives serums. Is that correct? That’s when you noticed the the lines coming back. We would recommend you switch back to the original serums. For the issues around the eye area, please try our eye gel and Vitamin C cream. Please keep us posted so we can get the correct routine and or products for your skin type!

Thank you, Lora gopure beauty

Emily Strauss

Leave a comment

Please note, comments need to be approved before they are published.

  • Pure Rosehip Oil

    Pure Rosehip Oil

    Regular price $19.00
    Regular price Sale price $19.00
    Pure Rosehip Oil