5 Skincare Trends Worth Trying in 2023

Trends come and go, but great skin care isn’t a fad. Your goPure esthetician team has scoured the internet and tried the trends so you don’t have to!

Here are the buzzworthy skincare trends we’re forecasting for 2023 — and what we think is worth your time and your dime.

Trend 1: Support Your Skin Barrier

The phrase “skin barrier” is all over social media. Our skin barrier is the outermost layer of the epidermis. It’s a mix of lipids and cells, and is responsible for keeping harsh environmental factors out and hydration in. A strong skin barrier is essential to maintaining healthy and balanced skin. If you have a damaged skin barrier, it can lead to dry skin, itchiness, rough or discolored patches, acne, sensitive or inflamed areas, and/or possible skin infections. So, protecting your skin barrier is a must!

Some of my favorite barrier-supportive products include:

Our 10% Niacinamide Booster to reduce the look of unwanted shine, visibly shrink the appearance of large pores, reduce the look of redness, and smooth the appearance of uneven skin tone. This power player also has a barrier-supportive effect, as it can support our natural production of ceramides in our lipid barrier. It’s perfectly formulated to pair well with other serums and products, making it an effortless addition to your barrier support routine!

Our Dramatically Dewy Serum is also a barrier-support bestie. It gives you a fresh, dewy-looking glow in just a few drops. Plus, it’s triple powered by 3 unique forms of hyaluronic acid, a potent ingredient known to hold 1000x its weight in water. It also contains hydrosella, which has been shown to provide hydrating effects for up to 72 hours.

But, secret ingredients in our Dramatically Dewy Serum that take the barrier support to the next level and make is so unique are…

Fision® EcoSil: This botanically derived ingredient is a natural alternative to silicone. It helps to smooth and moisturize the look of skin. Hydrogenated olive oil works to nourish the appearance of skin, leaving behind a softer, smoother-looking complexion while locking in a hydrated look.

Panthenol: A potent form of vitamin B5, this highly moisturizing ingredient has long been known as “The Beautifier.” High in humectant properties, it penetrates quickly and deeply to hydrate and condition the appearance of dry, rough skin and support the skin’s natural moisture barrier.

Simply put, a healthy skin barrier equals healthy skin. Adding in ingredients like these standouts and other targeted barrier boosting ingredients is a great way to ensure you are not wreaking havoc on your delicate skin barrier.

Trend 2: Ceramide & Peptide Skincare

Ceramides are lipids that are found in and around skin cells. They make up 30%-40% of your skin’s outer layer and begin to decrease with age. Ceramides are important for retaining your skin’s moisture and preventing the entry of germs, allergens, and external aggressors. As your skin's ceramide content decreases naturally (or if it is impaired), your skin may become dehydrated, dry, and irritated.

Peptides are chains of amino acids that make up proteins needed by the skin. More specifically, collagen is made of three polypeptide chains, so adding peptides to your routine may support your skin’s natural ability to make collagen. More collagen can lead to visibly firmer, younger-looking skin. Your body makes collagen naturally. But, collagen decreases with sun exposure and as we age, leading to more lines, deeper wrinkles, sagging skin, and a loss of elasticity. Collagen molecules are too large to absorb through the skin when applied topically. Peptides, however, are much smaller and can absorb easier to aid in your body’s natural production of collagen from the inside out.

Our Glyco-Peptide Anti Wrinkle Moisturizer has both peptides and ceramides, thanks to a proprietary blend of Dermaxyl® and MATRIXYL®. This unique formula features wrinkle-filling properties for a more youthful look.

Trend 3: Skin Cycling 2.0

Skin cycling has been around for years, but it just started gaining popularity recently. This mindful skincare approach involves rotating, or cycling, through your evening routine to avoid irritation and maintain a healthy skin barrier. One night is for exfoliation, the next for retinol use, and the third and fourth nights are for hydration and barrier repair. It also helps to avoid mixing potent products that don’t play well together. To learn more about skin cycling, read Stephanie's Tips here!

But, we’re all about upgrades and listening to our skin! Skin cycling 2.0 is the idea that you can adjust your skin cycling routine as needed. For example, if your skin can tolerate more than 2 nights of retinol use, then add it in more frequently as needed. If you need an extra night of barrier support, go for it. Remember, you know your skin best!

Trend 4: Retinol vs. Retinoids vs. Bakuchiol

As derivatives of vitamin A, retinoids play a crucial role in skin health. They offer several possible benefits, such as reducing visible inflammation and decreasing the appearance of fine lines and wrinkles. Prescription retinoids have been shown to help stimulate the production of collagen, hyaluronic acid, and elastin, helping to reduce the look of wrinkles, large pores, acne, and hyperpigmentation.

Retinol is a derivative of retinoic acid, a form of a retinoid. Granactive retinoid is a direct-acting retinoid that works to renew the look of skin plumpness, elasticity, and unwanted hyperpigmentation. It’s much gentler and less irritating than retinol, while being up to 10x more stable. Best of all, it doesn't require a prescription.

Bakuchiol, a powerful plant compound, works similarly to retinol. It has been shown to smooth the look of fine lines and wrinkles and improve the appearance of skin tone and texture. It’s also an antioxidant! Our Firm and Lift Serum features both granactive retinoid and Bakuchiol. Together, they create skincare synergy! While it’s gentle for even the most sensitive skin types, typical retinol protocols should be followed to avoid any unnecessary irritation and dryness.

Trend 5: Progress Over Perfection

Nothing makes me happier than seeing people confident and happy with their skin and skincare routine. 2023 is about being REAL — no filters or fake flawless routines! Perfection isn’t realistic. It’s best to just be consistent with your skincare routine and pay attention to what your skin needs. Adjusting to the season or situation will help your skin be at its best year-round. Healthy and hydrated-looking skin is the goal in 2023

Which of these trusted trends will you be trying in 2023? Let us know in the comments below!
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Question. I have rosacea, that flairs up from time to time as it is now. What serums are recommended, my skin in normal to dry. Thank your.
goPure Beauty replied:
Hello Cindy,

We have customers with Rosacea who have seen improvements using our products. But, results will VARY and we really do not give advice when there is medical skin concern because we cannot guarantee how your skin will react to our ingredients.

Cindy Cobb

I just received the Dramatically Dewy Serum.
OMG! I love this stuff! Makes my skin feel velvety. I use the Niacinamide Booster first, then the Dewy serum. Great duo!
goPure Beauty replied:
Hello Sheryl,

We are thrilled to know that you are loving the Dramatically Dewy and Niacinamide booster combo! Thanks for choosing goPure! 💚


I’m definitely going to try using bakuchiol.
goPure Beauty replied:
Hello Tracy 😀 You should definitely try our Firm and Lift serum. It is fortified with Bakuchiol, an amazing antioxidant that mimics the effects of Retinol for visibly firmer, more youthful-looking skin. Here’s the product link: https://gopurebeauty.com/products/gopure-actives-firm-lift-serum-for-visibly-improving-aging-skin-for-more-firm-lifted-appearance

Tracy Fairchild

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  • 10% Niacinamide Booster

    10% Niacinamide Booster

    Regular price $19.00
    Regular price $29.00 Sale price $19.00
    10% Niacinamide Booster
  • Dramatically Dewy Serum

    Dramatically Dewy Serum

    Regular price $29.00
    Regular price $39.00 Sale price $29.00
    Dramatically Dewy Serum