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Retinol Serum

Retinol Serum

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Regular price $17.99
Regular price $19.00 Sale price $17.99
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Get the skin of your dreams in your sleep with our powerful yet gentle Retinol Serum. Wake up to firmer, more lifted-looking skin with this standout serum that decreases dullness and restores a more youthful appearance.

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Size: 1 fl oz

Reclaim youthful looking skin with Retinol.
With age, your skin’s natural cell turnover decreases resulting in dull, uneven skin tone, rough skin texture, and wrinkles. Retinol helps reveal the appearance of visibly healthier, brighter, and smoother looking skin.

Best for the following skin types:


• Pure Retinol without derivatives helps to fade the appearance of wrinkles, dark spots, and sun damage

• Antioxidant-packed Green Tea and nourishing Vitamin E soothe the look of dull, uneven skin


Aqua (Deionized Water), Cassia Angustifolia Seed Extract (botanical hyaluronic acid), Hamamelis Virginiana Water (Witch Hazel), Glycerin (Kosher, Vegetable), Aloe Barbadensis Leaf Juice (Aloe), Triticum Vulgare Germ Oil (Wheat Germ Oil), Simmondsia Chinensis Seed Oil (Jojoba Oil), Retinol, Tocopheryl Acetate (Vitamin E), Camellia Sinensis Leaf Extract (Green Tea), Propolis Extract, Centella Asiatica Extract (Gotu Kola), Equisetum Arvense Extract (Horsetail), Geranium Maculatum Extract (Wild Geranium), Taraxacum Officinale Extract (Dandelion), Pentylene Glycol, Hydroxyethyl Ethylcellulose, Carrageenan, Polysorbate 20, Potassium Sorbate, Sodium Benzoate, Alcohol, Lecithin, Ethylhexylglycerin


In just 28 days, 100 women reported the following results, in an independent consumer study of goPure’s products

• 93% Of Women Said goPure made Their Skin Look Younger

• 89% said goPure made Skin Look Firmer and Smoother

• 94% said goPure made Skin Appear Brighter

• 87% said goPure Diminished the Appearance of Wrinkles & Fine Lines

• 93% said goPure Revived the appearance of Tired Looking Skin


Discover the goPure Difference with each and every application of our clean, high-quality skin care. Our family business is focused on real ingredients, real results, and real people — not hype, overpriced endorsements, or unnecessary packaging. Each product is lab tested and dermatologist recommended, hypo-allergenic, non-irritating, and always 100% certified cruelty free.

When you choose goPure, you choose powerful, active ingredients with zero additives for a simply better skincare routine. Try it for 60 days, and if you don’t love it, get your money back — no questions asked

Key Ingredients

  • Green Tea

    Green Tea

    Green Tea is a potent antioxidant and natural source of caffeine which can help reduce the appearance of puffiness and make skin appear energized and glowing. Green tea also contains polyphenols, which are plant compounds that have anti-inflammatory and antioxidant properties.
  • Vitamin E

    Vitamin E

    Vitamin E is a powerful antioxidant, also called tocopherol. It moisturizes and softens the look of skin while helping to preserve other ingredients such as Vitamin C and Ferulic Acid.
  • Retinol


    Retinol is the number #1 Dermatologist recommended ingredient today. It is a form of Vitamin A that reduces the appearance of wrinkles and fine lines, visibly smoothes and refines skin texture, and creates a brighter more even looking appearance. goPure uses a stable and advanced encapsulated form of Retinol called Retinol MOIST at 2.5% which equals about .5% of pure, potent Retinol.

How to Use

  1. Step 1

    Cleanse and tone your face and neck. Pat face dry.

  2. Step 2

    Use your fingertips to gently massage 4-5 drops of Retinol Serum evenly to face and neck every night. Ideally, let it absorb and sink in for 30 seconds before applying next serum or cream for your best results. If you haven’t used a product with Retinol before or you have very sensitive skin, start by applying it a few times the first week then adjust to daily.

  3. Step 3

    Complete with your choice of moisturizer. We recommended using this serum underneath our Retinol Face Cream to maximize your results.


How to Use

  • Can I use the retinol serum morning and evening?

    We suggest only applying the Retinol Serum in the evening as it can cause sun sensitivities. Make sure to wear an SPF of 30 or higher during the day after applying this serum the night before.

  • Can I use Retinol Serum while pregnant or breastfeeding?

    Retinol should not be used while pregnant or breastfeeding. Please consult your physician with any questions.

  • Can I use this serum daily if I have sensitive skin?

    If you've never used a retinol or have sensitive skin, we recommend that you start appliying it just once or twice weekly. If you don't experience redness or irritation, you may apply it an additional day per week to acclimate to this ingredient.

  • How long until I see results?

    Most of our customers notice at least some noticeable improvement in the look of their skin in 2-4 weeks. For more serious results our Actives line does deliver them faster - about 30 days of consistent, daily use for noticeable improvements. For the originals line it takes about 60 days of consistent use to see big improvements.

  • Does goPure test on animals?

    No! goPure is proudly 100% Cruelty Free which means that we never test our products on animals. We are PETA Certified Cruelty Free and you can verify our status here: