• Blue bottle of GoPure's Gentle Gel Cleanser labeled as sulfate-free containing 1% Niacinamide. 4 fl oz
  • Gentle Gel Cleanser
  • Blue bottle of GoPure's Gentle Gel Cleanser labeled as sulfate-free containing 1% Niacinamide. 4 fl oz
  • Gentle Gel Cleanser
1 4

Gentle Gel Cleanser

Gentle Gel Cleanser

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Splash your skin awake with this antioxidant-rich, reinvigorating gel cleanser. Formulated with some of the most nourishing nutrients on earth, Vitamin C and Niacinamide, this cleanser drenches skin in hydration while effortlessly clearing away impurities.

  • Sulfate-free formula that won’t sting the eyes or dry out the skin
  • Humectants help lock in hydration for soft, supple skin
  • Clears out pores for a refreshed, wide-awake look

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Product Detail Tabs

  • OVERVIEW
  • INGREDIENTS
  • OUR STORY

OVERVIEW

A Fresh Faced Feeling

Gently remove makeup, dirt, oil, and impurities, day and night. This gel cleanser softly lathers and rinses away without residue – leaving the skin clean and ready for the rest of your routine.

Clearly Clean Ingredients

This formula is paraben-free and enriched with safe ingredients. Skin hydrators work with antioxidants Niacinamide and Vitamin C to nourish the skin, keep pores looking clear, and leave the skin feeling hydrated – all while protecting from free radicals.

Play It Safe With Your Skin

All skin types will love this gentle, yet effective daily cleanser. Free of SLS and other harsh cleansing ingredients, it won’t dry out the skin, strip the skin’s barrier, or sting the eyes.

INGREDIENTS

Water/Aqua/Eau, Decyl Glucoside, Coco-Glucoside, Acrylates Copolymer, Glycerin, Propanediol, Niacinamide, Saccharide Isomerate, Sodium Ascorbyl Phosphate, 1,2-Hexanediol, Sodium Hydroxide, Chlorphenesin, Caprylhydroxamic Acid, Trisodium Ethylenediamine Disuccinate

OUR STORY

goPure was created in 2017 by Alex and Erin Keyan. Each brought inspiration from their own skincare stories to create a fresh take on clean skincare. They understood the power that comes when you have the freedom to face every day confidently. And they wanted to share that feeling so that all women could believe in their beautiful. 

Today, goPure uses science to empower women to feel their best at every age. We’re passionate about skincare education, sharing helpful tips, and providing access to registered professionals to help customers maximize their glow. All at responsible prices because women everywhere deserve to get real results without sacrifice.

What our customers have to say

Elayne S.

I have very dry, sensitive skin in the winter and oily, sensitive skin in the summer. This has been the ONLY cleanser that doesn’t dry out my skin and helps reduce that oily look. I was never able to use a cleanser morning and night until this one as they had all been too harsh on my sensitive skin.

3 weeks ago

Andrea B.

The cleanser is a must have for me! I use it in my a.m & p.m routine every day! I have found nothing that compares! I have been with GoPure at least 2 years now & will never go back!!

3 weeks ago

Linda H.

This is amazing! It cleared my face acne; and is now controlling my body acne spots. Skin is left clean and moisturized.

3 weeks ago
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Key Ingredients

  • Niacinamide

    Niacinamide

    A potent form of vitamin B3, this skincare powerhouse works to reduce the look of large pores, balances excess shine, while it improves the look of pigmentation problems, wrinkles and fine lines, acne, and redness. It is barrier supportive and pairs with other active skincare ingredients easily.
  • Sodium Ascorbyl Phosphate

    Sodium Ascorbyl Phosphate

    Sodium Ascorbyl Phosphate is a Vitamin C derivative that protects against free radicals and shields your skin from fine lines and premature aging. It improves the look of dark spots and hyperpigmentation and is a powerhouse antioxidant and is typically more stable and easier to tolerate than other forms of Vitamin C.
  • Glycerin

    Glycerin

    A low molecular weight humectant derived from plants. It is effective at penetrating deeply into the skin and pulling moisture out of the air to hydrate the look of skin, plump its appearance, support the skin’s lipid barrier, and leave a moisturized glow.

How to Use

  1. Step 1

    Massage a nickel-sized amount to dampened skin in circular motions for 60 seconds. Rinse off and pat skin dry.

  2. Step 2

    Rinse thoroughly with warm water and gently pat dry.

FAQs

How to Use

  • What is the difference between the Vitamin C Cleanser and the Gentle Gel Cleanser?

    It was time our Vitamin C Cleanser got an upgrade – with a more modern and even “cleaner” formulation. We kept the Vitamin C, but wanted to boost hydration, so we added superstar Niacinamide and nourishing humectants. Our new Gentle Gel formulation is also more effective at removing makeup, and won’t sting the eyes. Plus, it’s even more suitable for all skin types and washes away without a trace, leaving the skin feeling completely clean.

  • Will this remove makeup?

    The Gentle Gel Cleanser is effective at removing dirt, oil, impurities, and standard makeup. Because makeup formulations and the amount each personal applies varies, we do recommend removing makeup prior to cleansing with the Superfruit Enzymes Cleansing Balm for the most thorough removal of makeup.

  • Will this sting my eyes?

    While everyone's experience varies, we have formulated this to be a non-stinging skin cleanser. Overall, we do no recommend getting any skincare into the eyes.