• Exclusive Offer: Dramatically Dewy Serum Exclusive Offer: Dramatically Dewy Serum
  • Exclusive Offer: Dramatically Dewy Serum Exclusive Offer: Dramatically Dewy Serum
  • Exclusive Offer: Dramatically Dewy Serum Exclusive Offer: Dramatically Dewy Serum
  • Exclusive Offer: Dramatically Dewy Serum Exclusive Offer: Dramatically Dewy Serum
  • Smiling woman with long blonde hair holding three GoPure skincare serums: Firm & Lift Serum, Dramatically Dewy Serum, and Brighten & Even Serum. A play button icon is overlaid on the image, indicating a video. Smiling woman with long blonde hair holding three GoPure skincare serums: Firm & Lift Serum, Dramatically Dewy Serum, and Brighten & Even Serum. A play button icon is overlaid on the image, indicating a video.
  • Smiling woman holding a bottle of GoPure Dramatically Dewy Serum. She is wearing a gray tank top and posed indoors. A play button icon is overlaid on the image, indicating a video. Smiling woman holding a bottle of GoPure Dramatically Dewy Serum. She is wearing a gray tank top and posed indoors. A play button icon is overlaid on the image, indicating a video.
  • Exclusive Offer: Dramatically Dewy Serum Exclusive Offer: Dramatically Dewy Serum
  • Exclusive Offer: Dramatically Dewy Serum Exclusive Offer: Dramatically Dewy Serum
  • White cream being dispensed in a wavy line on a blue surface. A play button icon is overlaid on the image, indicating a video. White cream being dispensed in a wavy line on a blue surface. A play button icon is overlaid on the image, indicating a video.
  • Exclusive Offer: Dramatically Dewy Serum Exclusive Offer: Dramatically Dewy Serum
  • Exclusive Offer: Dramatically Dewy Serum Exclusive Offer: Dramatically Dewy Serum
  • Woman with long gray hair applying GoPure Dramatically Dewy Serum to her face using a dropper. She is holding the serum bottle and smiling slightly, posed in a well-lit indoor setting. Woman with long gray hair applying GoPure Dramatically Dewy Serum to her face using a dropper. She is holding the serum bottle and smiling slightly, posed in a well-lit indoor setting.
  • Woman applying GoPure Dramatically Dewy Serum to her face using a dropper. She is holding the serum bottle and wearing a cozy fleece jacket, posed in a well-lit indoor setting. Woman applying GoPure Dramatically Dewy Serum to her face using a dropper. She is holding the serum bottle and wearing a cozy fleece jacket, posed in a well-lit indoor setting.
  • Woman with curly hair holding a bottle of GoPure Dramatically Dewy Serum. She has a slightly pouty expression and is posed in a well-lit indoor setting. Woman with curly hair holding a bottle of GoPure Dramatically Dewy Serum. She has a slightly pouty expression and is posed in a well-lit indoor setting.

Dramatically Dewy Serum

Three forms of Hyaluronic Acid sink into each skin layer for a more dynamic looking plump, instantly visible glow, and nourishing hydration with long term results.

  • Floods skin with 72-hr hydration
  • Visibly plumps fine lines
  • Instantly delivers a radiant glow

86,850 Bottles Sold

Read Reviews

Finally, instant glow. Long term results.

Dramatically Dewy Serum has three forms of Hyaluronic Acid sink into each skin layer for a more dynamic looking plump, instantly visible glow, and nourishing hydration with long term results.

86,850 Bottles Sold

Read Reviews

Meet Our Dermatology Experts

Dr. Trisha Khanna: Board Certified Dermatologist

"This formulation supports the skin barrier and leads to a more hydrated and youthful appearance."

Signature: Dr. Trisha Khanna

Dr. Trisha Khanna

Board Certified Dermatologist

Dr. Jessica Kaprive: Dermatology Resident Physician

"This silky serum is an excellent choice for moisture retention and is a daily staple that all skin types can benefit from."

Signature: Dr. Jessica Kaprive

Dr. Jessica Kaprive

Dermatology Resident Physician

Dr. Edward Chen: Board Certified Dermatologist

"I love this hyaluronic acid serum! It can improve the appearance of fine lines and wrinkles."

Signature: Dr. Edward Chen

Dr. Edward Chen

Board Certified Dermatologist

Results You Can See

Before and after #1
Before and after #2
Before and after #3

Consumer Approved

  • 0%

    Said skin looked radiant,
    glowy, & healthy

  • 0%

    Said skin looked and felt
    hydrated & nourished instantly

  • 0%

    Said rough, dry skin
    looked and felt soothed

*Based on a 25-subject consumer study

5 Stars Says It All

Mariana

"Helps to plump up fine lines and wrinkles"

 "The unique formula of this hydration serum sets it apart from others I have used before. It has a creamy and light texture that not only hydrates my skin but also helps to plump up fine lines and wrinkles. One of the immediate benefits I noticed after using it was the radiant glow it gave my skin."

Suzanne K.

"I notice a difference in my skin"

"I’ve tried a lot of different serums and didn’t see many results. After using the Dramatically Dewy Serum for a few days, I notice a difference in my skin. It looks so much better and with a youthful glow. I’ve ordered the Brighten and Even serum and cant wait to use it and other products from goPure."

LeeAnn

"Went on so luxuriously and absorbed quickly"

"I was skeptical to try the new dewy serum as I was happy with the hydrate and smooth serum. To my amazement it was most certainly LOVE at first feel. Went on so luxuriously and absorbed quickly, leaving BEAUTIFUL finish with a nice light scent. The Dewy serum is now in my TOP 5 favorites that GoPure offers."

  • want better,
    faster results?

    Upgrade your routine with these two best sellers: Brighten & Even Serum and Firm & Lift Serum

  •  
  • Bottle of GoPure Brighten & Even Serum with a dropper leaning on the bottle, dispensing yellow serum. The label indicates it contains Vitamin C, Kakadu Plum, and Ferulic Acid. The background is a gradient of light peach. Bottle of GoPure Brighten & Even Serum with a dropper leaning on the bottle, dispensing yellow serum. The label indicates it contains Vitamin C, Kakadu Plum, and Ferulic Acid. The background is a gradient of light peach.
  • Side-by-side comparison of a woman’s face before and after using a skincare product. The “before” image shows her smiling with noticeable hyperpigmentation, while the “after” image shows a more even skin tone and fewer blemishes. Side-by-side comparison of a woman’s face before and after using a skincare product. The “before” image shows her smiling with noticeable hyperpigmentation, while the “after” image shows a more even skin tone and fewer blemishes.
  • Dr. Edward Chen, a smiling man in a white coat, with a quote endorsing a skincare product: “This can be used in the morning to help with evening out skin tone and protection against irritants to the skin.” A “Dermatologist Approved” badge is also displayed. Dr. Edward Chen, a smiling man in a white coat, with a quote endorsing a skincare product: “This can be used in the morning to help with evening out skin tone and protection against irritants to the skin.” A “Dermatologist Approved” badge is also displayed.
  • Woman applying serum to her face using a dropper, with focus on her cheek. She has brown eyes, dark hair, and is wearing gold earrings. A play button icon is overlaid on the image, indicating a video. Woman applying serum to her face using a dropper, with focus on her cheek. She has brown eyes, dark hair, and is wearing gold earrings. A play button icon is overlaid on the image, indicating a video.
  • Two bottles of GoPure Brighten & Even Serum with Vitamin C, Kakadu Plum, and Ferulic Acid on a beige background. Text below the bottles states, "97% saw improvement in overall skin appearance" and "94% saw a reduction in the appearance of dark spots. Two bottles of GoPure Brighten & Even Serum with Vitamin C, Kakadu Plum, and Ferulic Acid on a beige background. Text below the bottles states, "97% saw improvement in overall skin appearance" and "94% saw a reduction in the appearance of dark spots.
  • Before and after images of a woman showing reduced hyperpigmentation and redness after using a skincare product. Before and after images of a woman showing reduced hyperpigmentation and redness after using a skincare product.
  • Hands holding a dropper and bottle of GoPure Brighten & Even Serum with Vitamin C, Kakadu Plum, and Ferulic Acid. A play button icon indicates a video. Hands holding a dropper and bottle of GoPure Brighten & Even Serum with Vitamin C, Kakadu Plum, and Ferulic Acid. A play button icon indicates a video.
  • GoPure Brighten & Even Serum bottle with text highlighting benefits: protects from free-radical damage, brightens dark spots, and visibly smooths fine lines. GoPure Brighten & Even Serum bottle with text highlighting benefits: protects from free-radical damage, brightens dark spots, and visibly smooths fine lines.
  • GoPure Brighten & Even Serum key ingredients: Kakadu Plum brightens and evens skin, Ferulic Acid reduces fine lines and wrinkles, and Vitamin C improves hyperpigmentation and dark spots. GoPure Brighten & Even Serum key ingredients: Kakadu Plum brightens and evens skin, Ferulic Acid reduces fine lines and wrinkles, and Vitamin C improves hyperpigmentation and dark spots.
  • Smiling woman with gray hair holding GoPure Dramatically Dewy Serum and Brighten & Even Serum. A play button icon is overlaid, indicating a video. Smiling woman with gray hair holding GoPure Dramatically Dewy Serum and Brighten & Even Serum. A play button icon is overlaid, indicating a video.

    Brighten Up Your Skin


    Brighten & Even Serum

    Illuminate your skin and improve the look of dark spots with this powerful Vitamin C serum.

    • Brightens the look of dark spots
    • Visibly smooths fine lines
    • Protects from free-radical damage
    • Bottle of GoPure Firm & Lift Serum with 2% Granactive Retinoid and 1% Bakuchiol. The dropper is filled with yellow serum and rests on the open bottle against a light purple background. Bottle of GoPure Firm & Lift Serum with 2% Granactive Retinoid and 1% Bakuchiol. The dropper is filled with yellow serum and rests on the open bottle against a light purple background.
    • Side-by-side comparison of a woman's face before and after using a skincare product. The "before" image shows uneven skin tone and blemishes, while the "after" image shows smoother, clearer skin. Side-by-side comparison of a woman's face before and after using a skincare product. The "before" image shows uneven skin tone and blemishes, while the "after" image shows smoother, clearer skin.
    • Dr. Trisha Khanna, a smiling woman in a white coat, endorsing a skincare product. Quote: "Retinol is a go-to and the combination with Bakuchiol in the Firm & Lift Serum works wonders." Dermatologist Approved badge included. Dr. Trisha Khanna, a smiling woman in a white coat, endorsing a skincare product. Quote: "Retinol is a go-to and the combination with Bakuchiol in the Firm & Lift Serum works wonders." Dermatologist Approved badge included.
    • Three bottles of GoPure Firm & Lift Serum with 2% Granactive Retinoid and 1% Bakuchiol. Text below reads: "100% saw improvement in overall skin appearance" and "96% saw improvement in skin elasticity. Three bottles of GoPure Firm & Lift Serum with 2% Granactive Retinoid and 1% Bakuchiol. Text below reads: "100% saw improvement in overall skin appearance" and "96% saw improvement in skin elasticity.
    • Smiling woman with gray hair holding GoPure Firm & Lift Serum. A play button icon is overlaid, indicating a video. She is in a bedroom setting. Smiling woman with gray hair holding GoPure Firm & Lift Serum. A play button icon is overlaid, indicating a video. She is in a bedroom setting.
    • Side-by-side comparison of a woman's face before and after using a skincare product. The "before" image shows wrinkles and uneven skin tone, while the "after" image shows smoother, more even skin. Side-by-side comparison of a woman's face before and after using a skincare product. The "before" image shows wrinkles and uneven skin tone, while the "after" image shows smoother, more even skin.
    • Bottle of GoPure Firm & Lift Serum with 2% Granactive Retinoid and 1% Bakuchiol on a light purple background. Text highlights benefits: "Sculpts the look of sagging skin" and "Visibly smooths lines & wrinkles." Bottle of GoPure Firm & Lift Serum with 2% Granactive Retinoid and 1% Bakuchiol on a light purple background. Text highlights benefits: "Sculpts the look of sagging skin" and "Visibly smooths lines & wrinkles."
    • Hand holding a dropper above a bottle of GoPure Firm & Lift Serum against a light purple background. The bottle label highlights ingredients including 2% Granactive Retinoid and 1% Bakuchiol. Hands holding a dropper and bottle of GoPure Firm & Lift Serum with 2% Granactive Retinoid and 1% Bakuchiol against a light purple background. A play button icon is overlaid, indicating a video.
    • Key ingredients infographic highlighting Bakuchiol and Granactive Retinoid, their benefits include evening skin tone, reducing wrinkles, and improving fine lines. Key ingredients infographic highlighting Bakuchiol and Granactive Retinoid, their benefits include evening skin tone, reducing wrinkles, and improving fine lines.
    • Side-by-side comparison of a woman's face before and after using a skincare product, showing significant improvement in skin texture and evenness. Side-by-side comparison of a woman's face before and after using a skincare product, showing significant improvement in skin texture and evenness.
    • Woman with long dark hair and light skin wearing a white sweater, smiling and looking at the camera with a play button overlay, indicating a video. Woman with long dark hair and light skin wearing a white sweater, smiling and looking at the camera with a play button overlay, indicating a video.

      Smooth Out
      Lines & Wrinkles


      Firm & Lift Serum

      Firm, lift, and smooth the look of skin for a revitalized look with this effective but gentle retinol super serum.

      • Visibly smooths the look of lines & wrinkles
      • Softens appearance of rough skin texture
      • Sculpts the look of sagging skin

      limited-time deal #1

      Dramatically Dewy Serum

      86,850

      $49 $36 Save $13
      $49 $36 Save $13
      $49
      $49
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      • FREE Delivery every 60 Days
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      Icon of a skincare serum bottle inside a circular arrow, indicating a repeat or renewal cycle.60-Day Satisfaction Guarantee

      limited-time deal #2

      Dramatically Dewy Serum

      86,850

      $39 $29 Save $10
      $39 $29 Save $10
      $39
      $39
      • FREE Shipping Today
      • FREE Delivery every 60 Days
      • FREE Surprise gift with 2nd delivery
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      • $13 in savings
      • FREE shipping
      • FREE surprise gift with 2nd delivery

      Icon of a skincare serum bottle inside a circular arrow, indicating a repeat or renewal cycle.60-Day Satisfaction Guarantee

      limited-time deal #3

      Power Trio Serum Set

      86,850

      $119 $59 Save $60
      $119 $59 Save $60
      $119 $79 Save $40
      $119 $79 Save $40
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      • FREE Delivery every 60 Days
      • FREE Cosmetic Bag ($20 Value)
      • FREE Surprise gift with 2nd delivery
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      • $20 in EXTRA savings
      • FREE Cosmetic Bag ($20 Value)
      • FREE Surprise gift with 2nd delivery

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      Icon of a skincare serum bottle inside a circular arrow, indicating a repeat or renewal cycle.60-Day Satisfaction Guarantee

      limited-time deal #4

      Daily Power Starter Routine

      86,850

      $180 $99 Save $81
      $180 $99 Save $81
      $180 $119 Save $61
      $180 $119 Save $61
      • FREE Shipping Today
      • FREE Delivery every 60 Days
      • FREE Cosmetic Bag ($20 Value)
      • FREE Full-size Vitamin C Dry Oil ($49 Value)
      • FREE Surprise gift with 2nd delivery
      • Cancel, pause or modify anytime

      Not ready to subscribe?
      Here's what you'll miss out on:

      • $20 in EXTRA savings
      • FREE Cosmetic Bag ($20 Value)
      • FREE Full-size Vitamin C Dry Oil ($49 Value)
      • FREE Surprise gift with 2nd delivery

      Black and white icon of a delivery truck with the word "FREE" written on the side, indicating free shipping.Free Shipping

      Icon of a skincare serum bottle inside a circular arrow, indicating a repeat or renewal cycle.60-Day Satisfaction Guarantee

      Frequently Asked Questions

      Get Help. Find Answers

      • What’s The Difference Between Dramatically Dewy And Your Other Serums?

        Each of our unique serums are specially formulated to target specific skincare concerns. While other serums in our lineup were created to brighten, even, lift, firm, or smooth the look of skin, our Dramatically Dewy Serum delivers plumping hydration! Powered by 3 potent forms of hyaluronic acid, this serum reveals a dewy, plump, radiant glow while conditioning the look of dry, rough skin.

      • Should I Apply Dramatically Dewy On Wet Or Dry Skin?

        Because hyaluronic acid holds 1000x its weight in water, it loves locking onto moisture. We recommend applying this serum to slightly damp, not dripping wet skin, for the best results.

      • Where Does Dramatically Dewy Fit Into My Routine?

        You should apply this serum after cleansing and toning. While your skin is slightly damp, apply 4-5 drops of serum to your face, neck, and chest. Follow with your other serums, moisturizer, and eye cream. Always finish with SPF if using during the day.

      • How Long Until I See Results?

        Dramatically Dewy works instantly to provide your skin with a plumped, hydrated glow. However for all of our serums, most of our customers start to notice an improvement in 2-4 weeks. For more serious results it takes about 30-60 days of consistent, daily use.

      • Does GoPure Test On Animals?

        No! goPure is proudly 100% Cruelty Free which means that we never test our products on animals. We are PETA Certified Cruelty Free and you can verify our status here: https://crueltyfree.peta.org/company/gopure-beauty

      • Where Does The Power Trio Fit Into My Routine?

        Packed with over 9 active ingredients, this trio does it all, but still fits easily into any routine. In the morning, after cleansing and toning, first apply your Dramatically Dewy serum to damp skin and then apply your Brighten & Even Serum. Follow with moisturizer and sunscreen! At night, after cleansing and toning, apply your Dramatically Dewy to damp skin, and then apply both your Brighten & Even Serum and your Firm & Lift Serum. Follow with moisturizer.