• 1 fl oz. Peach-colored bottle of GoPure Brighten & Even Serum with white dropper, surrounded by golden yellow serum droplets. Ingredients contain Vitamin C, Kakadu Plum and Ferulic Acid
  • Brighten & Even Serum
  • Brighten & Even Serum
  • Brighten & Even Serum
  • Smiling woman applying GoPure Firm & Lift Serum to her face using a dropper. She is wearing a light pink robe and is posed in a cozy indoor setting.
  • Brighten & Even Serum
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Brighten & Even Serum

Brighten & Even Serum

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Reveal a more radiant, even-toned complexion with this lightweight, powerful correcting serum. Designed to combat the look of dark spots, it features innovative ingredients like the superfruit Kakadu Plum, the world’s richest natural source of brightening Vitamin C.

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Product Detail Tabs

  • OVERVIEW
  • INGREDIENTS
  • OUR STORY

OVERVIEW

Size: 1 fl. oz.

An innovative addition to your routine, this cutting-edge serum works to reveal a visibly brighter complexion. Newly discovered botanicals and powerful clinically-tested active ingredients like Kakadu Plum, Tamarind, and Ferulic Acid combine to reduce the appearance of dark spots for more even, radiant-looking skin.

Best for the following skin types:

  • OilyOily
  • CombinationCombination
  • Sensitive
  • DryDry
  • MatureMature
  • Blemish-ProneBlemish-Prone
  • NormalNormal

INGREDIENTS

Water (Aqua), Aloe Barbadensis (Aloe Vera) Leaf Juice, Glycerin, Sodium Ascorbyl Phosphate (Vitamin C), L-Arginine, Ferulic Acid, Terminalia Ferndinandiana Fruit Extract, Geraniummaculatum Extract, Equisetum Arvense Extract, Hamamelis Virginiana (Witch Hazel), Taraxacum Officinale Extract, Centella Asiatica Extract, Tamarindus Indica Seed, Polysaccharide, Dimethyl Sulfone (MSM), Camellia Sinensis Leaf Extract, Simmondsia Chinensis (Jojoba) Oil, Propanediol, Sodium Benzoate, Carrageenan, Sclerotium Gum, Citric Acid, Benzoic Acid, Sodium Dehydroacetate, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (Honeysuckle)Flower Extract

OUR STORY

goPure was created in 2017 by Alex and Erin Keyan. Each brought inspiration from their own skincare stories to create a fresh take on clean skincare. They understood the power that comes when you have the freedom to face every day confidently. And they wanted to share that feeling so that all women could believe in their beautiful. 


Today, goPure uses science to empower women to feel their best at every age. We’re passionate about skincare education, sharing helpful tips, and providing access to registered professionals to help customers maximize their glow. All at responsible prices because women everywhere deserve to get real results without sacrifice.

What our customers have to say

Wendy W.

I really enjoy these products. I can tell a difference in my skin and a few people have actually said how good it looks..so, that makes me want to continue to use these products!

Jenny M.

This serum is AMAZING! I am noticing results more quickly. It absorbs nicely and I've noticed brighter, smoother skin in the month that I've been using it. LOVE IT!.

Sylviane M.

I believe that my brown spots are starting to be a little lighter. My skin is nice and smooth. I really love all of the products.

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Key Ingredients

  • Kakadu Plum

    Kakadu Plum

    This powerful, botanical active ingredient is extracted from the Australian Kakadu Plum, the world's richest source of Vitamin C. It has 100x more Vitamin C than an orange. It works to combat the effects of free-radical damage, improve the appearance of dark spots, brighten the look of skin, and improve the visible signs of premature aging.
  • Sodium Ascorbyl Phosphate

    Sodium Ascorbyl Phosphate

    Sodium Ascorbyl Phosphate is a Vitamin C derivative that protects against free radicals and shields your skin from fine lines and premature aging. It improves the appearance of dark spots for a more radiant look, acts as a powerhouse antioxidant, and is typically more stable and easier to tolerate than other forms of Vitamin C.

  • Ferulic Acid in GoPure

    Ferulic Acid

    Ferulic Acid has shown that it provides antioxidant benefits to skin while enhancing the stability of topical applications of antioxidant vitamins C and E. It also smoothes the appearance of skin and reduces the appearance of fine lines and wrinkles.
  • Solumoist

    Solumoist

    Also known as Tamarind seed extract. Made from the powerful Tamarindus Plant, this compound can show beautiful results including visual texture improvement, the appearance of moisturization, a look of elasticization, and the feeling of re-densification. Dermatologist evaluations of this unique compound revealed significant improvement in skin's appearance.

How to Use

  1. Step 1

    Cleanse and tone your face and neck. Gently pat face dry.

  2. Step 2

    Place 4-5 drops on fingertips and apply with an upward, circular motion. For best results use twice per day, morning & night.

FAQs

How to Use

  • What is the difference between this serum and the vitamin C dry oil?

    The Brighten & Even serum features Kakadu Plum, as well as the vitamin C derivative known as sodium ascorbyl phosphate. It’s great for all skin types and concerns because it is still a potent antioxidant while being effective, gentle, and very stable.  It has great antioxidant brightening power and effectively improves the appearance of dark spots while firming the look of the skin.

    The 30% Vitamin C Dry Oil taps into the highly stable and effective oil-based THD Ascorbate vitamin C. It penetrates the skin deeply and is paired with squalane and a botanical complex that specifically targets stubborn dark spots. It offers added benefits to support the look of your skin's barrier and enhance your glow factor.

  • When do I use this alongside my other serums?

    Your serum step comes after cleansing, exfoliating (if desired), and toning. If you use other serums, start with this one, then apply others like the Dramatically Dewy Serum and any additional serums in your routine (like the Niacinamide Booster Serum). Finish with your moisturizer, eye cream, and SPF if during the day.

  • Does this help with dark spots?

    Our potent Brighten & Even Serum absolutely helps to target and visibly reduce the look of dark spots with consistent use. It's powered by the superfruit Kakadu Plum, which is the world's richest natural source of brightening vitamin C. It helps to support a radiant-looking, even glow and fade the look of dark spots over time.

  • How long until I see results?

    Most of our customers notice at least some improvement in the look of their skin in 2-4 weeks. For more serious results - it takes about 30-60 days of consistent, daily use.

  • Does goPure test on animals?

    No! goPure is proudly 100% Cruelty Free which means that we never test our products on animals. We are PETA Certified Cruelty Free and you can verify our status here: https://crueltyfree.peta.org/company/gopure-beauty