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Just like every other season, you need to protect your delicate skin from the extreme heat and powerful rays…your skin needs you now more than ever. Regardless the time of year or the type of weather a strictly followed skincare routine should always be in place even as we’re sitting inside avoiding those harmful rays waiting for us just outside. Let us help you get some fresh air and enjoy this beautiful weather without damaging your skin with some quick tips… Eat Foods That Will Save Your Skin This Summer!...

It’s rare when watching your favorite show that a celebrity endorsed skin care ad comes on during the commercial break. Or sitting at your doctor’s office waiting to be seen an hour after your initial appointment time and you open a magazine to a gorgeous movie star advertising that she’s using a ‘revolutionary’ skin care line that changed her life. Once you’ve seen her amazingly smooth skin (seriously, how can Julia Roberts look like she’s in her 30’s when she just turned 50?!) you then contemplate calling that 800-number and...

Not many of us can relate to those with naturally long eyelashes. Those celebrities and in my case my best friend tend to give us lash envy even when they’re walking around fresh faced and makeup free. Whether it’s lash tinting, lash lifts, semi-permanent or my ‘go to’ favorite faux lashes, we can end up spending a large amount annually in order to fake it till we make it. 1.EAT YOUR WAY TO GREAT LASHES. Just like when we’re trying to lose weight or get ourselves in healthier shape, we...

We are going to shift a little from our regular blog posts to spotlight one of our customers, Rebecca Shirey. She left awesome reviews on our website about how much she love the products! We asked Rebecca some questions and we would love to share her answers with you!  Rebecca Shirey, Woman, in her 70s Please tell us a little about yourself. Your age, your activities/hobbies and your skin care routine. My name is Rebecca Shirey, my friends call me Becky.. I’ve been married to my college sweetheart for 49 years....

Times have changed from the days of watching your favorite fitness VHS from the comfort of your home as Jane Fonda or Suzanne Somers coach you through your workout. Besides the upgrade from VHS to DVDs and Netflix, fitness has changed greatly through the years. Now more than ever people are trying to stay active and remain youthful rather than aging in front of the TV with their favorite daytime soap. The generation of baby boomers seem determined to keep doing things that they’ve done when younger or are more...

We are often asked if our products are effective in taking care of the signs of skin aging so we conducted a clinical study of our products. After 28 days in the independent study of 100 women using goPure products: 93% Of Women said goPure Made Their Skin Look Younger 89% said goPure Made Skin Look Firmer and Smoother 94% said goPure Made Skin Appear Brighter 87% said goPure Diminished the Appearance of Wrinkles and Fine Lines 93% said goPure Revived the Appearance of Tired Looking Skin We are very...

Dawn Gallagher knows beauty. As a makeup, skin care and lifestyle expert, this model searches for quality products geared towards women especially those over 40. When Dawn discovered goPure products she fell in love with not only the results but the idea of knowing what is being put on her skin. The goPure line is vegan, cruelty free, and fragrance free and Dawn can’t stop recommending these products to all her ‘beauties’ as she has taken the time to follow a goPure skin care regimen and give us her personal...

Tough times require desperate measures. Maybe not desperate and maybe your ‘tough time’ is simply wanting to save money or save time (heck, even save your sanity!) but either way, I’d like to share some beauty hacks that could make your day a little easier. As a person who likes all things skin care and beauty, I’ve chosen some of my favorite hacks that I’ve personally tried and loved and now I’m here sharing them with you! 1. NO TIME FOR A PEDICURE? NO PROBLEM! Now this trick may sound...

Beauty expert Dawn Gallagher who gives women over 40 valuable tips on beauty, lifestyle and skincare would like to show us her favorite masks. Dawn helps us pamper our skin with DIY facials without having to leave the comfort of your home. No need for sitters, having to hop in your car or spending all that money at an expensive spa when you can pamper your skin without taking time out of your day. Watch the video here: When doing an at home facial or mask, you will need to:...

Beauty, Makeup and Skincare’s Megan Gallagher is known by many providing us with expert advice, tips and tricks for women over 40. Gallagher uses these products as they’re specifically formulated catering to those 40+ though the Go Pure products can be used from early twenties and on. She shares with us her simple morning skin care routine with some of her favorite Go Pure products that everyone at home can also do to reap the benefits of healthier skin. Gallagher uses Go Pure to create a youthful and healthier glow...