Serums 101: Esthetician Tips

Serums are an easy and effective way to take your skin care routine to the next level and target specific skin concerns.

The goPure original trio of serums are a great starting place for anyone new to serums and ready to level up their skin care routine. The trio has serums ideal for day and night and they pair perfectly with your other goPure products.

Serums are used after cleansing and toning the skin in order to target specific skin concerns. After using your serums, you can use your booster products like your 10% Niacinamide Booster and Youth Glow Eye Gel. Always finish with your moisturizer of choice to seal in all the products, and your skin is ready to GLOW!

How do you know which serum or serums you should be using? I've broken it down for you here:

Vitamin C Serum

Vitamin C Serum

Skin Type: All Skin Types, even sensitive skin

Top Skin Concerns: Dark Spots, Hyperpigmentation, Uneven Skin Tone, Fine Lines, and Wrinkles

Usage Tips: Apply 2-3 drops after cleansing and toning on damp skin. 

Benefits: Brightens the look of skin, helps improve the appearance of hyperpigmentation and dark spots for a more even-looking skin and a glowing complexion.

AM or PM? Ideal for Day, but can be used at night too after exfoliation or when not using retinol.

Superstar Ingredients: Vitamin C, Vitamin E, Ferulic Acid

Pairs Perfectly With: Vitamin C Moisturizer, Hyaluronic Acid Serum

Hyaluronic Acid Serum

Hyaluronic Acid

Skin Type: All Skin Types

Top Skin Concerns: Dehydrated skin, fine lines, and wrinkles, uneven skin tone

Usage Tips: Apply 2-3 drops on damp skin

Benefits: Helps plump the look of skin and improve the look of skin’s hydration

Pro Tip: Goes great under makeup to minimize the look of lines and wrinkles.

AM or PM? Ideal for daytime to support your Vitamin C and antioxidant skincare. Can be used at night and is especially good after exfoliating to boost hydration.

Did you know? Hyaluronic Acid improves product penetration and can be used under or over your other skincare. 

Superstar Ingredients: Hyaluronic acid, Vitamin C, Vitamin E, Green Tea

Pairs Perfectly With: Hydrating Toner, Vitamin C Serum, Youth Glow Eye Gel

Retinol Serum

Retinol Serum

Skin Type: All skin types except sensitive. Sensitive skin may use retinol with some adjustments. 

Top Skin Concerns: Fine line and wrinkles, uneven tone and texture, hyperpigmentation

Usage Tips: Apply on fully dry skin after cleansing. Do not use retinol on nights you exfoliate. Start slowly and use a small amount. Wear SPF during the day when using a retinol product in your routine. Moisturize the skin well at the end of your skincare routine.

Pro Tip: Join our VIP Group on Facebook to watch an exclusive video that I did on the topic of retinol! Watch here.

Benefits: Improves the appearance of fine lines and firms the look of skin. Improves the look of uneven skin tone and brightens.

AM or PM? This product is to be used at night as it can make the skin sensitive to sunlight

Superstar Ingredients: Retinol, Green Tea, Vitamin E

Pairs Perfectly With: 10% Niacinamide Booster, Glyco-Peptide Anti Wrinkle Moisturizer

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What products are best for crepey skin?
goPure Beauty replied:
Hi Nicole,

If you suffer from dry skin and need increased hydration, the Actives Hydrate & Smooth Serum is made to target the appearance of dry, crepey skin with quick results. You may check it out here:

Thank you, Maya gopure beauty


I too am really liking your products. They have helped a lot for my dry skin and wrinkles. I have a lot of sun damage, but they make my skin much better and I am 70 years old!
goPure Beauty replied:
Hi Eileen,

We’re so glad to hear your feedback! It always makes what we do worth it when we hear feedback like that. We will make sure that we will continue to provide quality products and great customer service. Thank you for choosing goPure! 💚

Thank you, Maya gopure beauty

Eileen Bowling

Hello, I like your products and how they make my skin feel. Is is necessary to let Vitamin C serum dry on skin before using hyaluronic acid?
goPure Beauty replied:
Hello Suzanne,

The Hyaluronic Acid Serum should be applied to moist/damp skin. We would suggest when you apply the Vitamin C Serum allow 30 up to 60 seconds for your skin to fully absorb the serum but it shouldn’t dry before applying the Hyaluronic Acid Serum so your face is still a bit damp from the Vitamin C Serum. If you aren’t using a Vitamin C Serum before the Hyaluronic Acid Serum, you may just spritz or damp your face with a bit of water before applying Hyaluronic Acid Serum.

Thank you, Maya gopure beauty


Thanks you for the tutorial on the correct ways of applying these serums.. I’ve been using your products for almost two years and have been complimented on how well my my skin looks. I am quite pleased with your product.
goPure Beauty replied:
We are so glad the products are working great for you! We love having you in our goPure family! 💚


Hello…Re: Retinol…if says apply after cleansing. Should it say after cleansing and toning?
goPure Beauty replied:
Yes, that is correct since toning is part of the cleansing process, prepping your skin to absorb the serums and maximize its benefits. 💚

Thank you, Maya gopure beauty


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