Same Great Formulas, All-New Look

As we celebrate the milestone of our 6th birthday, we’re thrilled to share a whole NEW goPure look with you.

This big moment is all thanks to YOU! Your generous feedback over the years has helped us create the experience you truly deserve. Because of you, we challenge ourselves to live up to your expectations. Every day is a chance to be better and evolve into the best clean skincare brand possible.

So beauties — you asked, we listened!
Here’s what’s glowing up - all with no changes to our current prices or formulas!
  • A refreshed look (and logo) for your skincare shelf. New products will be color coded by benefit so you always know what to reach for. Now your routine will be easier than ever.
  • New and improved serum bottles are smartly designed with durability in mind — now with built-in features to reduce product waste and drippy messes, too.
  • Now enjoy even more clarity on our packaging:
    • Percentage of active ingredients
    • Clear pH levels
    • More details & tips on how to use products so you can maximize your results confidently
“It became clear that we needed to update our packaging to match the quality of our formulas,” says Alex. “The functionality is also improved, not just the look. We want the experience of using the goPure products daily and seeing them on your shelf to be aesthetically pleasing and joyful. It really comes down to really caring about our customers and listening to their feedback.”

Shop the NEW look!

“We are just hoping that you're excited as we are to continue glowing up together,” says Alex.

Thanks so much for joining the #goPureGlowUp! What’s your favorite part of these exciting updates?

Shop the GLOW-UP!
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