Currently Trending: Niacinamide

Are you in search of a transformative ingredient that addresses concerns such as enlarged pores, excess shine, redness, discoloration, dark spots, dryness, and the need for improved hydration? How about something that effectively diminishes the appearance of fine lines and wrinkles, smoothens uneven texture, and soothes breakouts?

Look no further – let's introduce you to Niacinamide! Discover why this remarkable ingredient has emerged as a skincare sensation, garnering a dedicated following among skincare enthusiasts.

What is Niacinamide? 

Niacinamide is Vitamin B3, also known as nicotinamide and it is a powerful antioxidant. It is a water-soluble vitamin that we don’t produce in our bodies. This is why topical application is so important to receive all of its benefits of improving the look of the signs of aging. This ingredient works well in a range of skin care products, but it is especially good in serums and moisturizers so it can remain on the skin to work its magic.

Benefits of Niacinamide

One major benefit of Niacinamide is that it works well with all skin types, but it is especially beneficial for oily, combination, sensitive skin, and even breakout-prone skin. It also helps other skin care ingredients like Retinol, Glycolic Acid, Vitamin C and Salicylic Acid work more effectively, and it can be used morning and night. It is incredibly versatile and easy to integrate into your skincare routine and with your skin care products. It is the ultimate skin care sidekick.

Note: We used to think that you could not combine vitamin C and niacinamide, however we now know that you can! A quality niacinamide product can be used with a stable citamin C, like sodium ascorbyl phosphate, found in the goPure serums, as well.

Niacinamide specifically improves the appearance of enlarged pores and oiliness on the skin and is a cornerstone ingredient for these concerns. With regular use, skin looks more hydrated and appears smoother and brighter.

Another set of concerns that niacnamide is recommended for is uneven skin tone, discoloration, dark spots, and hyperpigmentation. It can also have a beneficial impact on the appearance of fine lines and wrinkles, and firm the look of skin. The appearance of redness has also been shown to be improved and it has even shown to improve the look of sallowness, so skin looks calm and even-toned.

It is important to note that some people may flush initially when applying a topical niacinamide product, however this typically goes away quickly and is usually not a negative reaction, but a normal response of the skin to Vitamin B3.

This supportive ingredient can help manage the possible impact of a skin care routine rich in active ingredients as it helps maintain the look of hydrated, soothed, calmed skin.

goPure Favorites Powered By Niacinamide

Niacinamide Booster SerumSkip unwanted shine and reduce the appearance of large pores with this soothing formula that works to reduce the look of uneven skin tone. Perfectly formulated to pair well with other serums and products in your skincare routine.

Brilliant Barrier Water Cream: Refine the appearance of skin, balance shine, and visibly shrink the look of large pores for a more perfected and clear-looking complexion. This moistruizer leaves dry skin feeling supple, soothed, and restored to quench and calm the look of skin.

Gentle Gel Cleanser: This formula is paraben-free and enriched with safe ingredients. Skin hydrators work with antioxidants niacinamide and vitamin C to nourish the skin, keep pores looking clear, and leave the skin feeling hydrated – all while protecting from free radicals.

Anti Wrinkle Moisturizer:  This luxurious, lightweight Anti Wrinkle Moisturizer targets the look of aging by deeply hydrating and nourishing the skin. Formulated to absorb quickly without sitting on top of skin, this dream cream targets the look of dry, sagging, and thinning skin.


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Hello. I do order your products and I am very happy with them. I am wondering though why I don’t receive special offers in the mail. Are they the same offers as on line. Thank you.
goPure Beauty replied:
Hello Deanne, thank you for your feedback! Here is a link for you to use to receive special offers and discounts:

After signing up, you will receive an email with the coupon code. Feel free to reach out if you have other questions.

Deanne Seeds

I’ve been using rosehip oil at the end of a.m. routine; then, Argan oil at the end of p.m. routine. When would I use Niacinamide? … after the oils have absorbed or before the oils?
goPure Beauty replied:
Hello Diann,

We recommend applying your oil after any moisturizing products.
Please refer to the instructions below on when to use the Niacinamide Serum:

Step 1. Cleanse
Step 2. Exfoliate (if desired 2-3 times a week)
Step 3. Tone
Step 4. Use the Niacinamide in any order with our other serums.
Step 5. Follow with moisturizer and SPF if you will be using them during the day.

Diann P Nicolai

Can I call in to order?

goPure Beauty replied:
Hi Sharon,

Yes, you may call our office at 800-925-4232 and we will be more than happy to get your order placed for you. 😉

Thank you, Maya gopure beauty

Sharon Klco

On the order of use hyaluronic serum was not mentioned. Just wondered if I should not use it if I purchase the new product?
goPure Beauty replied:
Hello Bonnie! Please refer to the instructions below on when to use the Niacinamide Serum:

Step 1. Cleanse Step 2. Exfoliate (if desired 2-3 times a week) Step 3. Tone Step 4. Use the Niacinamide in any order with our other serums. Step 5. Follow with moisturizer and SPF if you will be using them during the day.


I’m interested

parvin shomalzadeh

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  • A 1 fl oz green bottle of GoPure's Niacinamide Booster Serum with ingredients like Niacinamide and Annatto Seed Extract.

    Niacinamide Booster Serum

    Regular price $29.00
    Regular price Sale price $29.00
    Niacinamide Booster Serum
  • 1.7 oz. Green jar of GoPure's Water Cream, containing ingredients like Niacinamide, Squalane, Ceramides, Panthenol and Pre/Postbiotic

    Brilliant Barrier Water Cream

    Regular price $39.00
    Regular price Sale price $39.00
    Brilliant Barrier Water Cream
  • Blue bottle of GoPure's Gentle Gel Cleanser labeled as sulfate-free containing 1% Niacinamide. 4 fl oz

    Gentle Gel Cleanser

    Regular price $22.00
    Regular price Sale price $22.00
    Gentle Gel Cleanser
  • Jar of GoPure's Anti Wrinkle Moisturizer, 1.7 fl oz, with a blue label and white cap, accompanied by a creamy product swatch. Ingredients include Glycolic Acid, Peptide Blend  and Niacinamide.

    Anti Wrinkle Moisturizer

    Regular price $39.00
    Regular price Sale price $39.00
    Anti Wrinkle Moisturizer