How Long Does Vitamin C Serum Last?

If you are a woman who grew up bathing in the sun, then you might be starting to notice some changes to your face when you look in the mirror. If that's the case, you are no doubedtly starting to get more serious about your skin care than you were in years’ past. It’s probably a little overwhelming with all of the products and serums that promise to deliver a fountain of youth in a bottle. But, before you spend hundreds, or even thousands, of dollars on skin-care products that you know nothing about, consider starting with one essential product every woman can benefit from like goPure’s Vitamin C Serum, which contains not only vitamin C but also Ferulic Acid and Aloe Vera.

The Rundown: There are many different Vitamin C Serums on the market right now, but here is why goPure’s Vitamin C Serum is truly unique.

The NO List: No animal testing No parabens, which are a type of preservative, and are commonly used in hair and skin care products to prolong the shelf life of each individual beauty product. If you use products that contain parabens, the preservatives can be absorbed into your body by way of your skin, so it’s best to buy products that are paraben free. No mineral oil. While mineral oil won’t directly clog your pores on its own, when combined with other ingredients, mineral oil can trap other pore-clogging ingredients in the skin. No one wants clogged pores. No Butylene Glycol, which is a type of alcohol-solvent found in many skin care and hair care products that may actually inadvertently clog your pores and irritate your skin. No artificial fragrances. Why? Artificial fragrances might enhance the smell of your skin care products, but did you know they can irritate your skin? Buying skin care products that don’t contain these types of fragrances is a safe way to avoid unintended skin irritations, especially if you have sensitive skin. The YES List: Ferulic Acid: boosts the visible results from Vitamin C and makes sure the product stays stable Vitamin E, or Tocopheryl Acetate, rejuvenates skin from sun damage and can reduce the appearance of scars and burns Green Tea: contains antioxidants which helps protect skin from environmental stressors Aloe Vera: soothes and calms skin

Why Do You Need a Vitamin C Serum?

sliced orange fruit on white surfaceSince your body doesn’t produce Vitamin C naturally, you probably take a supplement, or eat foods rich in the nutrient, but you may not have thought about topically applying the vitamin to your face to see the benefits it can have topically, too! Vitamin C, when applied to your skin, can make your face look brighter, more even-toned, and give you that elusive glow we all want. Benefits of goPure Beauty’s unique Vitamin C Serum: Helps fight the appearance of dark spots and sun damage Evens out skin tone Gives your complexion a glow Ferulic acid fights against environmental stressors, has anti-aging benefits like reducing the appearance of age spots and wrinkles Benefits people with all skin types Highly concentrated active ingredients Keep in mind that proper application of a vitamin c serum is crucial to attain the best results. You should start by cleansing your face with a good quality cleanser and then pat it dry. Once dry, apply the vitamin C serum to your face in a circular motion. This should usually be done in the morning before you're exposed to free radicals in the environment. Make sure you give the vitamin c serum adequate time to dry before you apply anything else to your face. Typically, wait about 30 seconds for dry time, but you will be able to gauge dryness by how the product feels on your face. And, voila, you will soon be able to notice the changes that are going to take place on your skin!

What Most People Don’t Know About Vitamin C Serums

The benefits of using a Vitamin C serum daily on your face are plentiful! With all of these above benefits, it is no wonder that millions of women have been investing in high quality facial serums. But, before you open your serum it is important to study up and verse yourself in one of the cardinal facts concerning vitamin C serums. And, the crucial fact you need to be aware of before you open that bottle of anti-aging goodness, is that it can break down quickly if not taken care of and stored correctly. Who knew, right? It definitely has a shelf life, and where and how you open and keep the product has a drastic effect on its potency. Why? Vitamin C serums contain many different antioxidants to help give your skin the already proclaimed benefits we discussed above. And, vitamin C, when used in combination with antioxidants, are delicate in nature and can break down when exposed to these three naturally occurring elements in every person's home: light, heat, and air. Now, you are probably thinking, “great, how can I completely prevent my new bottle of vitamin C serum from being exposed to light, heat or air?” Well, you can’t completely, but one good thing about our version of vitamin C serum is that it uses Sodium Ascorbyl Phosphate, which is a gentler form of vitamin C, and is well known to be light, heat, and air stable! However, if you are purchasing another brand of serum, there are steps you can take to slow down the breakdown of the compounds in your serum, and they are all simple and easy to do. Store your serum in a cool dark place. Close the lid tightly after each use so it has less of a chance of getting exposed. Every time you open the bottle it has a chance of being exposed to light, heat and air which can start the oxidation process of the liquid. If possible, store serum in the refrigerator to cut down on the oxidation process. Avoid storing vitamin C serum in the bathroom because of temperature and humidity changes. Pay attention to the color of your Vitamin C serum. Most serums will appear clear when you first open them. You will know your serum has passed its shelf life if it starts to look orange or amber colored.

So, How Long Does Vitamin C Serum Last?

If you are using a bottle of goPure Vitamin C serum, or another serum that uses Sodium Ascorbyl Phosphate, your product is element stable and can last you a long time. If you are not using that type of vitamin C in your serum it will be hard to gauge how long it will last you because of so many environmental factors that can contribute to the chemical compounds breakdown. It can depend on how well you follow the above listed guidelines for caring for your serum. So, really, the shelf life of your one ounce bottle of Vitamin C serum rests on you and where you keep the product. One ounce might not seem like a lot, but really in actuality, if you take the proper steps, you can make your bottle last a very long time, especially since you should only be using a couple of drops at a time.

What Serum is Best For You?

woman laughing on flower field

If you're still shopping around and not sure which vitamin C serum is right for you consider these benefits of purchasing your skincare products from goPure. One thing is for sure--judging by the real reviews of our unique vitamin C serum, our customers love the results they are getting! Plus, trying our products is risk free, and if you are unhappy or find it’s not right for you, can send it back with our 60-day, 100% satisfaction guarantee. Most importantly, all of our beauty products are cruelty free, vegan, contain no parabens, no artificial fragrances, no propylene glycol, no hydroquinone, no formaldehyde, no sls, and no dyes, ever. ~ You are now well versed and armed with the knowledge you need to buy the vitamin C serum that is right for your own individual skin. Start taking charge of your face now if you are like many who have dark spots, age spots, or overall uneven tones from sun damage. A good vitamin c serum like ours is a product you should invest in, and remember to follow these simple steps to prolong the life of your serum! 


Elle: “Why are parabens thought to be bad for us?

“How to Store Vitamin C Serum”, Medically reviewed by Luba Lee, FNP-BC, MS

Well+Good, “Calling all Skin Care Junkies - Here’s How to Tell When your Vitamin C Serum Expired.” 

ORGAID: “Top 8 Harmful Chemicals to Avoid in Skin Care

Healthline: What Is Butylene Glycol and Is It Bad  for My Health?”

Dr. Whitney Bowe: “Mineral Oil: Safe or Scary?” 

Timeless Skin Care: “How Long Does Skin Care Serum with Vitamin C Last.”

Healthline: “Ferulic Acid: The Antioxidant-Boosting Skin Care Ingredient.”

BYRDIE: Everything you need to know about Sodium Ascorbyl Phosphate 


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