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goPure is in Great Company with Cruelty-Free Kitty

November 05, 2021 | BY Lara Kemp

At goPure Beauty, we hold ourselves to the highest standards. For us, that means providing customers with powerful skincare that’s clean, effective, and cruelty-free. 

That said, we’re celebrating a recent major milestone!

We couldn’t be happier to announce that we’ve been added to the official Cruelty-Free Kitty list of approved brands that do not test on animals. This renowned online resource has thoroughly vetted 800+ brands since 2014 to create an extensive directory of brands that never test on animals.

Unfortunately, because the term “cruelty-free” in the beauty industry is not strictly regulated, many brands can use this claim to mislead their customers. In response to this, Cruelty-Free Kitty has created a stringent vetting process, and only includes brands that meet their criteria with these 5 questions:

• Does your brand test on animals, for either finished products or ingredients?
• Do your suppliers test on animals? How do you ensure this?
• Do any third-parties test on animals on your behalf?
• Do you test on animals where required by law?
• In which countries are your products sold (excluding online sales)?


These thoughtful questions, along with their research process, has allowed Cruelty-Free Kitty to create a robust resource for discovering brands like goPure that align with your values.

Reaching more than 1 million readers each month, Cruelty-Free Kitty is on a mission to educate and empower people to make smarter, more thoughtful skincare choices. In addition to their list of vetted cruelty-free brands, they’ve also researched companies that unfortunately do test on animals. If you’re just starting your cruelty-free skincare journey and are looking for brands to leave out of your routine, or simply want to learn more, you can find a list of brands that currently test on animals here

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