Differences between our Originals and our Actives Serums

At goPure our mission is to always be improving and bringing our customers the most innovative and safe products at the best prices. In 2016 we launched our goPure skin care line with the 3 serums that started it all: our Vitamin C, Hyaluronic Acid and Retinol Serums. The products were a hit and to this day we have thousands of customers continuing to use and love the original line. 

Fast forward 4 years and we were still not satisfied. We still had a small amount of customers who felt that they needed something that worked faster or delivered even more benefits. Working with our world-renowned cosmetic chemist we created the “Actives” line, named after the newest and most innovative Active Ingredients that we put in.

To put it simply, for many people our originals products work great, they love them and they are “enough”. For those who want even faster results or feel that they need something more, we recommend the Actives line. The Actives line uses a higher number of active ingredients, that are newer and more innovative. Because of this, these raw ingredients cost us more and the prices on the Actives line reflects their premium quality.

Here’s a little breakdown explaining it product by product:


Vitamin C Serum vs. Actives Brighten and Even Serum

The original Vitamin C formula is built on a foundation of a stable form of Vitamin C (Sodium Ascorbyl Phosphate), Vitamin E and Ferulic Acid along with our proprietary botanical blend.

The Brighten and Even Serum includes all of this AND also includes a special, very expensive form of Vitamin C that comes from the Kakadu Plant which is only found in Australia and contains 100 times the Vitamin C of an Orange! This rare fruit is exposed to non-stop sun damage in the harshest conditions and has built defenses for repairing itself. Our formula contains a special Active ingredient called Superox-C that has been shown in clinical studies to dramatically reduce the appearance of dark spots, brighten and even the look of skin and make it look smoother.  We also added a new discovery called SoluMoist which is made from an extract of the Tamarind Seed and is considered a powerful botanical alternative to Hyaluronic Acid.


Hyaluronic Acid Serum vs. Actives Hydrate and Smooth Serum

The original HA formula is built on a foundation of a botanical alternative to Hyaluronic Acid, regular Hyaluronic Acid (Sodium Hyaluronate) along with our proprietary botanical blend. 

The Hydrate and Smooth Serum contains 3 types of Hyaluronic Acid - the first one being the normal Hyaluronic Acid (Sodium Hyaluronate), the next one is the most expensive and effective form of HA on the market today called HyaCare50. This is a very small form of HA (called low molecular weight) which is able to penetrate much deeper to the deepest layers of the skin due to it’s small molecular structure. In clinical testing this form of HA showed a dramatic reduction in the look of wrinkles, fine lines and a visibly plumper skin. SoluMoist which is made from an extract of the Tamarind Seed and is considered a powerful botanical alternative to Hyaluronic Acid. Finally just for an added touch we threw in a healthy dose of stable Vitamin C.


Retinol Serum vs. Actives Firm and Lift Serum

The original Retinol Serum is composed of a special cosmetic retinol complex called Retinol MOIST which is designed to keep the Retinol stable and delivered properly. It also includes Vitamin E and our proprietary botanical blend.

For the Firm and Lift Serum we chose a newer version of Retinol called Granactive Retinoid. This version of retinol is advanced for two reasons - 1. In studies it was found to be less irritating for sensitive skin than traditional Retinol and 2. It was found to be dramatically more effective at reducing the look of wrinkles and fine lines, evening out skin tone and visibly reducing redness.  We also added Bachukiol - a botanical ingredient which mimics the benefits of Retinol and for good measure added Vitamin E and the Tamarind Seed Extract which is a botanical alternative for Hyaluronic Acid. This, combined with our proprietary Botanical Blend delivered inside a clean formula is one of our most powerful serums to date.


Actives Glyco-Peptide Anti Wrinkle Cream

Currently in the Originals line we don’t really have a product that we can compare to this cream. It contains many ingredients not found in the other products such as Glycolic Acid, Powerful Peptides like Dermaxyl and Matrxyle’Sythe, Tamarind Seed Extract (Botanical Hyaluronic Acid), Jojoba Oil, Niacimide and more. Products with similar ingredients (but not clean formulas) sell for over $80 in stores today.
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I’ve been on go pure for a little over 3 months and have already seen a change and so has everyone I know and the woman on the VIP page the active trio’s are amazing actually everything I ordered is amazing and have met some wonderful women and the customer service is definitely a 10 there’s no going back ❤️ I just wish I found it sooner but I’m very pleased with all of it thank you to go pure and anyone hesitant about buying it don’t be cause I wouldn’t lie and this is definitely the best ❤️

Susan Oconnor

I’ve been using the serums and creams for several years. When I first started using the products, I was looking for a big change to the dark spots on my face. I did see some improvement in the first 30 days, but when I compared the before and after photos I took, I was astonished! My skin was much tighter and had a glow that wasn’t there in the first photo. I was concentrating on the spots instead of my whole face and neck. I love my set. I have switched to the Actives serums.

Christy Carr

Hi Arree,

We are so sorry to hear that you haven’t seen any results yet. We have a lot of customers that experience results quickly. For some, it took 6 months and we have some customers liked the way their skin felt and kept using the products until they FINALLY started to see a difference. So we hope that you are enjoying the way your skin feels.

Did you take a photo before you started using our products? Sometimes we don’t notice changes as we look at our skin daily. We have had customers not notice a difference and we asked them to take a selfie and they sent us the photos, we put them side by side and there was a difference. We know ALL results may vary but we would be interested to see if there really is a change.

Thank you, Maya gopure beauty

goPure Beauty

Thanks for this explanation of difference between original drums and Actives. I have been using the originals for over two years and feeling discouraged as I can’t really see any difference in my skin. I have just purchased my first trio of the Actives and have noticed they feel different on my skin. Here’s hoping for good results!

Kate Hobbs

Is it safe to use the retinol serums in the summer when your out in the sun,beach etc.I do apply a good facial sunscreen with 16% zinc. Thx You
goPure Beauty replied:
Hi Karen,

If you will be out in the sun most of the day, sunscreen may not be enough. We suggest to not use Retinol 2 days before and after you lay in the sun.


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