Unfortunately, as we women start to mature, we lose the natural ability to retain moisture in our skin like we had in our youth. On top of that, when we are exposed to environmental stressors like ultraviolet rays from the sun, harmful pollutants in the air, or even tobacco smoke, we lose an important substance in our bodies meant to hold fast to moisture and keep your tissues lubricated.
What is said substance? Well, it just so happens to be one of the most quintessential elements we will ever need to keep that dewy, youthful glow we all want and need. It is called Hyaluronic Acid, and it actually occurs naturally in our bodies, but like many things, as we age, our natural production of it declines.
Because of that, it is growing in popularity as one of the ultimate supplements and topical ingredients you can put on your face.
The Science Run Down
Hyaluronic acid, or hyaluronan, is actually a sugar that is produced in your body and can be found most commonly in your skin. It is also found in your connective tissues and your eyes, but we will focus on the skin.
Its main job is to retain water and moisturize, as well as hydrate and fill out your skin. When we start to lose this as we mature, we start to notice fine lines, wrinkles, and sunken looking skin. We will appear more tired than usual, and of course we don’t want that!
There are different schools of thought and different options when considering the addition of hyaluronic acid to your beauty regime.
- Option 1: A Dietary Approach -
There are things we can do to try and naturally stimulate the production of hyaluronic acid in our bodies like eating more fruits and vegetables, which contain lots of antioxidants. Antioxidant and vitamin-rich foods support our skin health, and in turn help our skin to retain moisture.
There are also newer ways of getting hyaluronic acid into your body like taking over the counter supplements. This is thought to help by first retaining moisture on the inside, which in turn should have an outward effect on the skin. But, these things can take time to build up and work in your system, and you still may not see the visible effects of a more youthful, supple complexion by adding foods and supplements to your diet.
- Option 2: Instant Gratification -
A common fact about the hyaluronic acid in our bodies is that it can hold up to 1,000 times its weight in water. To help hold onto all of that moisture, your body will hydrate your skin and joints.
On the other hand, a not so common fact, is the answer to the question, “what do you do if you are of the age when your body starts naturally declining in the acid?”
And, luckily, the answer is very simple. Dermatologists and the skin care companies giveth what our aging bodies hath taken away: natural, botanically-derived, hyaluronic acid serum.
Yes, thankfully, we can easily replace the moisture in our skin topically to make up for the loss of moisture on the inside of our bodies.
When added to skin care serums and moisturizers, hyaluronic acid acts as a humectant in your skin care battle against dry skin.
What exactly is a humectant? A humectant, in terms we can all understand, is a substance that basically keeps things moist. When used in skin care products, they have the distinct capability of increasing the other active ingredients’ ability to deeply penetrate your skin, which is super important and helps the product retain moisture.
In the right chemical formulation, a hyaluronic acid serum will improve the appearance of dehydrated or tired looking skin making it look younger while improving how firm it looks.
What to Look for in a Hyaluronic Acid Serum
Now that you’ve learned about the secret fountain of youth in a bottle that can transform the moisture level of your skin, you’ll probably start researching to find the right serum.
With so many on the market, it’s important to find the right elixir for your individual skin care regime, and we’ve put a lot of effort into making our version of this wonderful serum high quality and naturally derived without the steep price tag. Our botanical-based hyaluronic acid serum also includes vitamins C and E along with green tea to get you that dewy, youthful glow!
Now, the use of the word “botanical” is important because that brings up the point that there are actually two kinds of hyaluronic acid available in skin care topicals and serums.
One is a naturally plant derived form of hyaluronic acid, like the one found in goPure Beauty’s serum, and the other is a hyaluronic acid derived from animal based sources.
Up until the 1990s there was no botanical form and the only version available came from harvesting rooster combs. If you don’t know what rooster combs are, or how they are harvested, feel free to Google it, or you can take this free advice and look for a product that is cruelty-free and botanically derived!.
The combination of ingredients in the serums you choose are just as important as the way the acids are derived from nature, and they can have different effects on your skin.
The serum from goPure uses a potent combination of pure botanical hyaluronic acid and is rich in antioxidants that leave the skin visibly brighter and more youthful looking, and can also even out your skin tone. The addition of green tea has been known to improve signs of aging on your skin, too. Our serum also gives your skin a protective barrier from harmful environmental stressors that can penetrate your skin.
GoPure Beauty’s serum is specially formulated to penetrate the skin deeply, leaving skin plump, dewy, and most importantly, with a healthy looking glow everyone desires! Our serum also leaves out controversial thickening and sealing agents like petrolatum and mineral oils that can be found in other skin care products, often used to keep water from being removed from the skin. As always, you don't want a serum that contains any parabens, toxic additives, or cheap fillers--all things you’ll never find as any of our ingredients!
Exactly when should you apply this sublime concoction? If you have a serum and have been using it with little noticeable results, the reason for that could lie in the time you're choosing to apply it onto your face. The best time to apply the serum is right after a shower when you're still slightly wet. That’s because your pores are still open at that time, and your skin will act like a sponge, absorbing the product and getting the best bang for your buck. That’s when the serum will really be able to penetrate your epidermis (which is a technical way of describing the outer layer of your skin).
When you apply, you should use your fingers to gently rub it into your skin. You can actually do this in the morning or at night, but just make sure you always cleanse your face and neck first to remove any oils and dirt. Then, follow it up with your favorite moisturizer (and sunscreen as needed). Some people even opt for a facial oil to really seal in all of the added moisture!
You are now locked and loaded with the necessary information you need to select the right hyaluronic acid serum to your daily skin care process.
Remember to always check the ingredients before you purchase a serum or any other beauty product, and look for antioxidants, vitamins and botanical extracts, and make sure the product is free from parabens and other artificial ingredients.