Retinol 2.0

Retinol 2.0 is Granactive Retinoid, which is a true direct-acting retinoid and more advanced than traditional retinol. Tests at 2% (the level goPure uses it) have shown that it's dramatically less irritating than regular Retinol while delivering incredible anti-aging benefits very quickly. Studies have shown that at this level, this ingredient dramatically reduces the look of deep wrinkles, fine lines as well as the look of age spots and discoloration. Granactive Retinoid is a revolutionary ingredient that helps improve the appearance of skin.