Smooth & Firm
TEST
Each of our expertly formulated serums in this set was designed to target a specific skin challenge. This clinically tested trio derives its power from natural botanicals and antioxidants, which work to deliver a more youthful, glowing appearance. Unveil a “years younger” appearance as this mighty skin care system helps to firm the appearance of sagging skin, brightens the appearance of dark spots, and revives the look of dry, dull skin. These highly advanced formulas won’t weigh you down or give you a greasy feeling.
Includes: Actives Brighten & Even Serum ($29), Actives Hydrate & Smooth Serum ($29), Actives Firm & Lift Serum ($39).
Actives Brighten & Even Serum: Water (Aqua), Aloe Barbadensis (Aloe Vera) Leaf Juice, Glycerin, Sodium Ascorbyl Phosphate (Vitamin C), L-Arginine, Ferulic Acid, Terminalia Ferndinandiana Fruit Extract, Geraniummaculatum Extract, Equisetum Arvense Extract, Hamamelis Virginiana (Witch Hazel), Taraxacum Officinale Extract, Centella Asiatica Extract, Tamarindus Indica Seed, Polysaccharide, Dimethyl Sulfone (MSM), Camellia Sinensis Leaf Extract, Simmondsia Chinensis (Jojoba) Oil, Propanediol, Sodium Benzoate, Carrageenan, Sclerotium Gum, Citric Acid, Benzoic Acid, Sodium Dehydroacetate, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (Honeysuckle)Flower Extract
Actives Hydrate & Smooth Serum: Water (Aqua), Aloe Barbadensis (Aloe Vera) Leaf Juice, Glycerin (Glycerol), Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Geranium Maculatum Extract, Equisetum Arvense Extract, Hamamelis Virginiana (Witch Hazel) Extract, Taraxcum Officinale Extract, Propolis Extract, Centella Asiatica Extract, Tamarindus Indica Seed, Polysaccharide, Pelargonium Graveolens Flower Oil, Tocopheryl Acetate (Vitamin E), Sodium Ascorbyl Phosphate, Camellia Sinensis Leaf Extract, Simmondsia Chinensis (Jojoba) Oil, Dimethyl Sulfone (MSM), Caprylyl/capryl Glucoside, Benzoic Acid, Potassium Sorbate, Propanediol, Citric Acid, Carrageenan, Hydroxyethylcellulose, Sodium Benzoate, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (Honeysuckle) Flower Extract
Actives Firm & Lift Serum: Water (Aqua), Aloe Barbadensis (Aloe Vera) Leaf Juice, Glycerin (Glycerol), Dimethyl Isosorbide (DMI), Hydroxypinacolone Retinoate (Retinol) (HPR), Sodium Stearoyl Glutamate, Bakuchoil, Geranium Maculatum Extract, Equisetum Arvense Extract, Hamamelis Virginiana (Witch Hazel), Taraxacum Officinale Extract, Centella Asiatica Extract, Camellia Sinesis (Tea Tree) Leaf Extract, Tamarindus Indica Seed, Polysaccharide Dimethyl Sulfone (MSM), Propanediol, Sclerotium Gum, Xanthan Gum, Lysolecithin, Pullulan, Benzoic Acid, Pelargonium Graveolens Flower Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Oryza Sativa (Rice) Bran Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Heliantus Annuus (Sunflower) Seed Extract, Tocopherol (Vitamin E), Sodium Benzoate, Potassium Sorbate, Carrageenan,Citric Acid, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (Honeysuckle) Flower Extract
Discover the goPure Difference with each and every application of our clean, high-quality skin care. Our family business is focused on real ingredients, real results, and real people — not hype, overpriced endorsements, or unnecessary packaging. Each product is lab tested and dermatologist recommended, hypo-allergenic, non-irritating, and always 100% certified cruelty free.
When you choose goPure, you choose powerful, active ingredients with zero additives for a simply better skincare routine. Try it for 60 days, and if you don’t love it, get your money back — no questions asked.
Key Ingredients
Vitamin C
An extremely stable, gentle formula, this popular ingredient reveals a visibly radiant glow while supporting skin against the effects of sun damage.
Test Ingredient
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"I can’t say enough about the results of using this serum trio! I’ve seen lightening of dark spots and an overall brightening to my skin. I get compliments all the time about the glow of my skin. I’ve found my forever skin regimen!"
-Michelle Brooks
"I am really enjoying using my serums. They are so hydrating and I can already see a difference in my appearance. They are must haves for me!"
-Khondwani Fletcher
"This Trio set is a game changer! My face has less wrinkles and brown spots! I was told the other day how clear my skin looks!"
-Twyla Kannegiesser
How to Use
1
Step 1
Cleanse and tone your face
2
Step 2
Morning Routine: Using your fingertips, apply 4-5 drops of the Brighten & Even Serum to your face, neck and chest area
3
Step 3
While the Brighten & Even Serum is still damp on your face, apply 4-5 drops of the Hydrate & Smooth Serum to the face, neck and chest area
4
Step 4
Nighttime Routine: After cleansing and toning, apply 4-5 drops of the Firm & Lift Serum to your dry face, neck and chest area
5
Step 5
Always follow up with your eye care and moisturizer. Apply SPF 30 or higher as the last step in your morning routine
FAQs
How long until I see results?
Most of our customers notice at least some noticeable improvement in the look of their skin in 2-4 weeks. For more serious results, it takes about 6-8 weeks of consistent, daily use for noticeable improvements.
Why is the Firm & Lift Serum yellow?
Our Firm & Lift Serum is powered by pure retinol, which is actually yellow in color. Not only is this normal, but it's also indication that you are using a high-quality retinol formula. Always apply retinol on dry skin.
Can I use the serums on my eyelids?
It is not recommended to use the serums on the eyelids. You should avoid using retinol around the eye and mouth areas.
Can I use the Firm & Lift serum while pregnant?
Our Firm & Lift serum contains retinol, which should not be used while pregnant or breastfeeding. Please consult with your medical physician regarding any concerns.
How often should I apply these serums?
For best results, the Brighten & Even and Hydrate & Smooth serums should be used daily. If you are a beginner with retinol, start using the Firm & Lift Serum 1-2x a week, and increase from there. You can use your day serums on the nights you do not use retinol.
What is goPure Beauty?
goPure Beauty is a revolutionary skincare line developed with one goal in mind — to create exceptional, clean products formulated with the most potent active ingredients and botanical extracts available. We’re focused on delivering the highest quality skincare products at an accessible price. All with real results backed by science, not hype.
Our mission is simple — to empower women to feel more confident through clean, effective, and accessible skincare.
Our mission is simple — to empower women to feel more confident through clean, effective, and accessible skincare.
How long until I see results?
Most of our customers notice at least some noticeable improvement in the look of their skin in 2-4 weeks. For more serious results our Actives line does deliver them faster - about 30 days of consistent, daily use for noticeable improvements. For the originals line it takes about 60 days of consistent use to see big improvements.
Does goPure test on animals?
No! goPure is proudly 100% Cruelty Free which means that we never test our products on animals. We are PETA Certified Cruelty Free and you can verify our status here:https://crueltyfree.peta.org/company/gopure-beauty
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