Editors Love goPure Beauty

September 30, 2021 | BY Lara Kemp

From Good Housekeeping to InStyle and so many more publications, we’re incredibly thankful for all of the amazing features goPure has gotten.

Editors, influencers, and skincare enthusiasts have shown us so much support — and now, we’re sharing the love with a peek at some of our best buzz!

See which goPure goodies got the spotlight and shop our editor-favorites now!


"Here's what we know about skin: It's the body's largest organ, and its behavior is best described as 'unpredictable.' On the days when acne arrives knocking on our door and we have no choice but to answer it, we have to make decisions about how to tackle these sudden challenges… Soothing witch hazel and rosehip oil work together in [goPure's] toner to plump the skin and refine pores, resulting in a smooth complexion free of acne bumps."

Read more at BYRDIE
Products mentioned in article: Hydrating Toner - $17


"Niacinamide (a.k.a. vitamin B3) is one of those overachiever ingredients that does it all, for any skin type. Use it to help even skin tone and texture, treat acne, and decrease redness. This new booster serum from GoPure makes it easy to amp up any of your favorite skin-care products. I like to mix a few drops with my hyaluronic acid serum before applying moisturizer for a seriously good glow. —SYW"

Read more at GLAMOUR
Products mentioned in article: 10% Niacinamide Booster - $29
Good Housekeeping
"If you're in pursuit of healthier-looking skin (you know, a complexion that looks well-rested, radiant, and smooth all over), the good news is that you can have it. You just have to give your skin the support it needs—especially as you age. Recognizing the different factors that can contribute to fine lines, wrinkles, and dullness is key here, and thanks to cruelty-free beauty brand goPure—which offers multiple solutions packed with active ingredients to help tackle every concern—you can [get] all of the products you need to get your dream complexion in your beauty arsenal. That, and this nifty cheat sheet on what you'll need, which we've put together with the help of board-certified dermatologists and a cosmetic chemist."

Products mentioned in article: Actives Skin Care System - $99
The Oprah Magazine
"My complexion in one word? Temperamental. I’m extremely oily in some areas, dry in others, and constantly breaking out in both. If a formula doesn’t agree with my skin, it immediately revolts in the form of red, inflamed splotches. On top of all of that, I’m hyper-concerned with taking preventative steps to smooth over fine lines. So, I picked up goPure's Glyco-Peptide Anti-Wrinkle Moisturizer in hopes it would balance my stressed-out, ever-changing skin. The product was easy enough to fit into my existing routine—I sandwiched it between my vitamin C serum and sunscreen during the day, and as a final step I applied it after my retinol serum at night. My skin loved this combination, and within weeks, I started noticing a visible difference. The almost-constant redness had subsided, my tone had evened out, and those annoying dry spots all but disappeared. Suffice it to say that goPure’s Glyco-Peptide Anti-Wrinkle Moisturizer has solidified itself as a permanent member of my skincare routine—here are four reasons why."

"If you were to ask practically any dermatologist about non-negotiable skincare must haves, vitamin C is bound to make the list—yet, I’ve always found it tough to make the powerhouse ingredient a mainstay of my routine... No, the truth is that I am picky, and the less-than-stellar sensorial experiences I’ve had thus far with vitamin C serums haven’t inspired me to keep using them long enough to see real results. That’s why I was excited when I was challenged by goPure to integrate goPure Vitamin C Serum into my routine for two weeks. My hope was that applying it twice daily for a controlled period of time would yield some of those rockstar skin benefits I’d heard about. And at the end of my experiment, I was very pleasantly surprised. Not only did I see results, but the goPure formula exceeded my (admittedly fussy) expectations."
Products mentioned in article: Vitamin C Serum - $18
Us Weekly
"As the skincare market gets more and more competitive, it’s hard to decide which products will give the best results... A lot of companies may not care what the ingredients are or don’t fully understand the ramifications of what these “bad” ingredients can do to the skin. goPure Beauty is a new skincare line that reportedly keeps the bad stuff out and puts effective active ingredients in. The founders have been in the industry for years and got fed up with the overpriced, toxic products that were the only choices. They finally decided to create an innovative skincare line that is not only clean beauty, but also may deliver visible results. The release of their new Actives Serum Trio Set has prompted over 1,000 five-star reviews with accolades from one reviewer touting, “People think I’m way younger than I am,” after continuously using this product. It’s no wonder everyone’s been flocking to the goPure site to order up these serums."

Read more at Us Weekly 
Products mentioned in article: Actives Serum Trio Set - $79
"[goPure Beauty] has released sensitive-skin safe products with harmless and effective Active ingredients — and according to over 1,300 five-star reviews, one cream, in particular, should not be missed. The goPure Actives Glyco-Peptide Anti Wrinkle Moisturizer has raked in countless fans for its ability to transform aging skin quicker than your average treatment. A blend of three powerhouse ingredients is the reason why; dermaxyl and matrixyl, two highly potent peptides, make the skin look drastically more youthful by reducing fine lines and wrinkles, while tamarind seed extract (also known as solumoist), smooths over uneven texture and boosts elasticity on sagging areas."




"[goPure Beauty's} Actives Firm & Lift Serum contains Bakuchiol.. & a retinol that is ahead of it's time. It's never too soon for preventative products. [This] is one of the most gentle retinol products I've ever tried!"
Products mentioned in video: Actives Firm & Lift Serum - $34

 CBS58 WDJT - Milwaukee

"Hyperpigmentation, fine lines & wrinkles, dryness are all things we want to tackle going into fall so we can be refreshed. I'm obsessed with goPure Beauty! Their Actives Serums Trio, 3 different products that are clinically tested that work with your skin results to help [the appearance of] hyperpigmentation."

Watch more at CBS58 
Products mentioned in article: Actives Serum Trio Set - $79


 Honest Brand Reviews

Honest Brand Reviews is a place built to help empower consumers to discover, connect, and shop with brands that care. Their mission is to help people make better, more informed shopping decisions.


Hydrating Toner 1100 reviews
10% Niacinamide Booster 608 reviews
Actives Skin Care System 988 reviews
Vitamin C Serum 1076 reviews
Actives Serum Trio Set 3336 reviews