Skincare routines are more often than not, time-consuming, exhausting, and usually more expensive than I care for, but there is one particular step that skin experts agree is key to the foundation of healthy and youthful skin: serums.
A serum is a potent formulation with targeted and refined results. But what exactly are serums? In a recent skin care journal, Dr. Corey L. Hartman, a board-certified dermatologist and the founder of Skin Wellness Dermatology in Birmingham, Alabama had this to say, "Serums are intended to penetrate deeply into the skin to deliver targeted active ingredients, bind skin cells together more effectively, and work at the surface of the skin to increase hydration."
In other words, serums can penetrate deeper into your skin’s layers with potent ingredients that work where traditional moisturizers simply cannot reach.
Over the years I’ve tried hundreds of serums. So I decided to retest my favorites along with the top skin care industry-recommended products over the last few months to find the serums that are the absolute best, meaning they are packed with the best ingredients and actually support healthy-looking, beautiful, and most importantly clean skin.
TOP 3 SERUMS OF 2023
Read on to learn why women are reporting positive results with Actives Serum Trio.
#1 FIRM & LIFT SERUM
This serum blew me away! I had become a fan of goPure’s Actives line a few years ago when a colleague recommended their Niacinamide (which I love!) It contains Bakuchiol which helps firm and tighten skin while reducing the look of saggy skin and fine lines. It also contains Retinol 2.0., an ingredient that is gentle yet effective for helping resurface the look of skin revealing a smoother, more even texture and radiance.
I found this serum to be non-irritating and does exactly what it says! Your skin will literally drink this right up and I woke up with refreshed skin that looks and feels healthier. It practically resurfaces your skin and makes you look like you got a full night's sleep…even if you only got a few of hours.
#2 BRIGHTEN & EVEN SERUM
My second selection is the ever popular, and even more complementing, Brighten & Even Serum by goPure. The serum has a pleasant, earthy fragrance and is mainly composed of Kakadu Plum, which is the world’s richest source of vitamin C. Vitamin C is recommended by dermatologists as a key ingredient to visibly illuminate the skin. It also includes Botanicals, Tamarind and the powerhouse, Ferulic Acid, to reduce the appearance of dark spots.
I found this serum applies nicely on the skin, and is a great addition to your skin care routine. It definitely made my skin glow. And just like all of the goPure products, it’s ingredients are clean, safe for all skin types and cruelty free.
#3 DRAMATICALLY DEWY SERUM
Last but not least in the lineup of what I like to call, “The Core Serums” in my skin care routine is the Dramatically Dewy Serum. Of course it’s from goPure’s Actives line - I mean, if it works it works. It contains Triple Hyaluronic Acids, the “hydrating trifecta,” which plumps your skin, revealing a more youthful, glowing appearance.
It also contains Tamarind Seed which helps improve the appearance of fine lines, wrinkles, and your skin’s elasticity. One key detail I wanted to share is that it uses a high-molecular-weight form of Hyaluronic Acid, which provides a smooth protective layer above the skin's surface and locks in moisture.
And there you have it, the top three serums that you need to add to your skin care routine: Firm & Lift, Brighten & Even, and Hydrate & Smooth - all from goPure.
UPDATE: goPure originally used to only offer each of these serums individually, but for a limited time are offering them as a set - Actives Serum Trio, and at an amazing price. To learn more about the goPure Actives Serum Trio and to see if their limited deal is still available, use the button below.
As Seen In
“Like a fine wine, the results this formula delivers only get better with time. According to Dr. Cheung, peptides take about six weeks to build new collagen, which was promising, considering that I was seeing positive changes about three weeks in.”
-Oprah Magazine
"Absolutely Love Them!"
“I have been using GoPure products for two years and absolutely love them! There is no confusion on what to use and when. The products are very affordable, are shipped in a timely fashion, and the support Team is awesome. I love the way my skin feels using the products. I am a 100% satisfied customer.”
★★★★★ Dawn P.
"My Skin Is So Much Firmer!"
“Ever since I have been using the goPure products around a year ago I have had so many women asking me what I am doing for my skin. I would say good nutrition and good skincare products are the key. My skin is dry and sensitive but I find the goPure products so gentle to the skin. The retinol in the firm and lift does not cause any irritation. I apply this at night before I go to bed and notice my skin so much firmer in the morning.”
★★★★★ Kay H.
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