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August 06, 2019 | BY Debra Pivko

Using the right ingredients to support your healthiest skin is crucial to looking and feeling your best at any age. Remember, skincare gets you real results when it has the right active ingredients and you use it on a consistent basis.

But be careful not to fall for all the anti-aging gimmicks out there these days…

To keep their numbers up, many brands practically invent ingredients, rename ingredients, or come out with something new for the sake of being new just to stand out from all the other skincare products out there. But that doesn’t mean they are more effective—or even effective at all.

For example, L’oreal came out with a concept that pink wild Peony extracts will give you rosy cheeks for their Rosy Tone Moisturizer.

Aveeno claims that their leave-on day mask, which is really just a moisturizer, can fight environmental aging with blackberry complex. But blackberry is just an antioxidant which is preventative, so how can they say that it reverses signs of aging in one week?

And, beware of supposed line filers. I read countless reviews on line fillers and most of them looked like this one, “Only remarks I got were from my husband and son who asked what the shiny white stuff was between my eyebrows.”

While 2018 brought us CBD-infused moisturizers, wearable UV trackers, and 3D printed face masks (we’re not opposed to innovation), we recommend sticking to what is proven to work.

So, here are the top 3 ingredients that you need to maintain healthy, youthful-looking skin.


Retinol is actually the name for vitamin A derivatives that help unclog pores, boost collagen to help reduce the appearance of fine lines, and speed cell turnover to help even out the appearance of discoloration and smooth skin. The first retinoid—tretinoin—was FDA approved (under the brand name Retin-A) almost 40 years ago as a prescription acne treatment. Dermatologists soon noticed that patients on Retin-A experienced not just clearer but softer, brighter, less-lined skin. Some people worry that it will make their skin sensitive to sun however Doris Day, MD, clinical assistant professor of dermatology at New York University Medical Center (and a Tazorac user herself ) reports that "The ingredient itself is sensitive to sunlight, which is why you should apply it before bed at night." A retinoid shouldn't make your skin any more vulnerable to UV rays than it would be after buffing away dead skin with a face scrub.

So why should you stick to our retinol instead of a prescription strength retinol from your doctor’s office? Prescription strength retinoids can cause dryness, redness, and flaking—but if you ease in with an over the counter retinol like ours, you can avoid a rough transition!

Hyaluronic Acid

Adding a hyaluronic acid serum to your skin care routine is one of the best and easiest ways to seriously boost your skin’s hydration levels. It is one of the most commonly buzzed-about beauty ingredients because of its incredible ability to hold up to 1,000 times its weight in water! And, it even makes an incredible makeup primer!

Hyaluronic acid is a glycosaminoglycan, which is technically a protein, naturally found in the skin, eyes, connective tissue and joints. So if it’ already in our and body, why do we need to use a hyaluronic acid serum? As we age, our skin becomes increasingly dry and loses moisture, firmness, becomes less supple, and often looks dehydrated. So we need to replenish the lost moisture to keep skin looking supple.

If you’re using a serum or a cream marketed toward plumping and hydrating, chances are you’re already using a product with hyaluronic acid. However, look closely at your product’s ingredient list. If it is not the first or second ingredient, you’re probably not getting enough of it to make a real difference. Also, hyaluronic acid is a big molecule, and if not formulated well, it may just sit on the skin’s surface.

Vitamin C Serum

Vitamin C gets an A+! Serums with vitamin C stimulate collagen production which slows as we age. In addition to its anti-aging benefits, topical vitamin C is also great for protecting your skin from damage—especially from the sun's UVA and UVB rays. That's because vitamin C is an antioxidant, so it naturally helps to strengthen your skin and repel things that could damage it. Vitamin C serums fight the appearance of hyperpigmentation by inhibiting the tyrosinase enzyme and preventing melanin production," according to Rhonda Q. Klein, M.D., a board-certified dermatologist. The process brightens dark spots without lightening skin tone overall.

Vitamin C has even been found to help even out skin tone and reduce the appearance of under-eye circles. It has also been found that vitamin C, in high enough concentrations, has inflammation-reducing qualities. So if you wake up in the morning with puffiness around the eyes or other areas of the skin/face, vitamin C will be your go-to.

Your skin needs a very high concentration of this vitamin in order to see results.

Serums are different from cremes and other products with vitamin C because of the significantly higher concentrations, which allow you to get the most out of the product and see more noticeable results.

L-ascorbic acid is one popular form of vitamin C, and although it's more unstable than other forms of vitamin C, it's also less irritating. Look for vitamin C serums that contain ferulic acid, which helps stabilize the vitamin and creates an ideal pH level.

Yes, other companies make products with these ingredients. They just charge more for the same exact potencies. They spend millions in marketing dollars to come up with innovative names, expensive packaging, and fancy commercials. But, when you compare the ingredient levels, ours are the same as the high-end brands for a much lower price.

Plus, did you know that using these together can enhance your results? Skin care products containing this substance are often used with vitamin C products to assist in effective penetration.

Even better news? The goPure Facial Serum Trio Kit, you get all three of these and save $16! These products not only perform, but they prove that age really is just a number.

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