When asked to write a blog post for goPure, I balked. Me, discuss the merits of a beauty product? From inside this skin?? I get intimidated just looking at a jar of cream. My first instinct was to run screaming in the opposite direction. There were 2 reasons I didn’t: (1) running while screaming can be dangerous, and (2) the young woman who invited me to write said, “Our company isn’t anti-aging— we are pro-aging.” With that line, I was hooked. You see, I am 57 years old. In my early...

I pride myself on being able to tell it like it is and debunk myths when they arise. For example, eating your food in the right order doesn’t make a difference, right? However, layering skincare products on your skin in a certain order is not one of those myths. There is actually a method to the madness. And for good reason… Why? According to board-certified dermatologist and dermatologic surgeon, Dr. Heather Rogers, applying your skin care products in the proper order ensures that your skin receives the full benefits of...

Whether it’s genetics, a snoring spouse or, in my case, upstairs neighbors who seem to be taking part in a bowling competition at all hours of the night, the majority of us have dark under eye circles leaving us looking tired and older. You know it’s bad when everyone asks if you’re tired more. It’s inevitable that with age comes some unsettling lines, wrinkles and looser skinbut that doesn’t mean you have to throw in the towel and just let yourself go without self-care. Many women can use topical products...

Wish you knew the secrets your facialist uses to get your skin so smooth, clear, and glowing? Psst… I spent over a decade as an aesthetician and I’m all about spilling my secrets to help you achieve your best skin! Plus, keep an eye out for a discount code I just had to sneak in here for ya… Pro Skin Tip #1 Consistency over time So many people expect to see results from a product after one use. But your skin doesn’t work that way. Think of it like going...

When it comes to the fountain of youth everyone is searching for that secret that’ll keep them forever young. Many will spend years trying various products and procedures in hopes that they’ve gotten their hands on the holy grail of anti-aging. One procedure that has been highly talked about and praised from many wanting healthier skin as well as A-list celebrities including Demi Moore, Jennifer Aniston and the ever so popular Kardashians have used the skin regenerating technique of Microneedling. Whether you have heard about microneedling or have been under...

It’s rare when watching your favorite show that a celebrity endorsed skin care ad comes on during the commercial break. Or sitting at your doctor’s office waiting to be seen an hour after your initial appointment time and you open a magazine to a gorgeous movie star advertising that she’s using a ‘revolutionary’ skin care line that changed her life. Once you’ve seen her amazingly smooth skin (seriously, how can Julia Roberts look like she’s in her 30’s when she just turned 50?!) you then contemplate calling that 800-number and...

Not many of us can relate to those with naturally long eyelashes. Those celebrities and in my case my best friend tend to give us lash envy even when they’re walking around fresh faced and makeup free. Whether it’s lash tinting, lash lifts, semi-permanent or my ‘go to’ favorite faux lashes, we can end up spending a large amount annually in order to fake it till we make it. 1.EAT YOUR WAY TO GREAT LASHES. Just like when we’re trying to lose weight or get ourselves in healthier shape, we...

We are often asked if our products are effective in taking care of the signs of skin aging so we conducted a clinical study of our products. After 28 days in the independent study of 100 women using goPure products: 93% Of Women said goPure Made Their Skin Look Younger 89% said goPure Made Skin Look Firmer and Smoother 94% said goPure Made Skin Appear Brighter 87% said goPure Diminished the Appearance of Wrinkles and Fine Lines 93% said goPure Revived the Appearance of Tired Looking Skin We are very...

Tough times require desperate measures. Maybe not desperate and maybe your ‘tough time’ is simply wanting to save money or save time (heck, even save your sanity!) but either way, I’d like to share some beauty hacks that could make your day a little easier. As a person who likes all things skin care and beauty, I’ve chosen some of my favorite hacks that I’ve personally tried and loved and now I’m here sharing them with you! 1. NO TIME FOR A PEDICURE? NO PROBLEM! Now this trick may sound...

Beauty expert Dawn Gallagher who gives women over 40 valuable tips on beauty, lifestyle and skincare would like to show us her favorite masks. Dawn helps us pamper our skin with DIY facials without having to leave the comfort of your home. No need for sitters, having to hop in your car or spending all that money at an expensive spa when you can pamper your skin without taking time out of your day. Watch the video here: When doing an at home facial or mask, you will need to:...