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How To Avoid Skincare Scams

September 03, 2019 | BY Debra Pivko

You work hard to spend your money wisely and I don’t want you falling for any of the many skincare scams out there today. I’m not just referring to companies that sell you low-quality products… There are scammers who will literally set up a web page with skincare products just to take your money monthly without your knowledge or permission!

So how do you avoid these scams?

Here’s what to keep an eye out for so you don’t get scammed just for trying to improve your skin.

Free Trials

They sound great in theory—but if you’re asked to provide a credit card for shipping, not only is it not free, but many will charge you for the FULL amount of the product after the predetermined number of days is over. Not free at all!

What’s even worse, is that many of these companies don’t come out and tell that they will ALSO charge your credit card monthly after your free trial, and start sending you the product whether you want it or not. They start to make unapproved charges on your card.

Once a company has your credit card information, they can charge it and claim that the information was disclosed to you when you agreed to the terms of the free trial. Trying to get a refund of the unapproved charges is a major pain in the butt and can take months to resolve.

The best thing to do is to avoid free trials altogether. If you want to try a certain product, it is best just to pay for it when you purchase it.

At GoPureBeauty, we don’t offer free trials because we aren’t here to scam you. We don’t try to trick you into monthly auto-ship programs either. Get just the products you want, when you want them. We DO offer discounts and a 60-day money-back guarantee to make sure you’re completely satisfied with your purchase.

False Advertising – Data

Unfortunately, many skincare companies will flat out lie about their products or make up fake data and reviews from imaginary studies to promote their anti-aging creams and serums. In fact, actor Ray Liotta is suing Nerium International because the company claimed he endorsed their products. According to Liotta, he had never even heard of them before. I read the fine print on a study once and there were only 3 people in it! Others hire people in other countries to serve as bots to write several reviews from fake accounts. And, some companies have even approached me to write a verified purchase review on amazon by giving me a gift card for the product!

You know how our reviews are real at GoPure Beauty? People write them from their own Facebook accounts. You’ll see that these are real people with pictures of their lives and years of history, not fake accounts with one photo.

False Advertising – Active Ingredients

When it comes to false advertising, skincare companies are not afraid to make claims about containing ingredients that work wonders. When you truly look at the fine print, you’ll find that the actual active ingredient is listed 29th or 30th. This indicates that there is very little of that active ingredient in the product sine the ingredients with the most amounts and potency are always listed first on an ingredients label.

When you look at the ingredients in the products at GoPure Beauty, you’ll see just a few ingredients meaning there are potent amounts of each instead of cheap fillers.


False Advertising – Endorsements

This one is juicy. Despite what you may have read on the Internet, Priscilla Chan, pediatrician, philanthropist, and wife of Facebook founder and CEO Mark Zuckerberg, has not launched her own skin care venture, nor is she offering “free trials” of an anti-aging wrinkle cream she supposedly invented. How did this come about?

Perpetrators used networks of bogus web sites, social media, and e-commerce technology to trick users into ordering “free trials” of supposed celebrity-endorsed products, only to find they’ve unknowingly signed up to receive regular shipments for which they’re automatically charged on a monthly basis.

This scam happened only a year and a half ago. Chan said the article made up her own “natural, holistic” skin care line about which “Ivy League scientists” and “Hollywood dermatologists” were raving about. Beware of articles with celebrity endorsements as they may not be actually endorsed by that celebrity, and even if they are, often celebrities don’t even use the products they supposedly endorse as they are in it to make a cut of the profits.

Same Product, Different Price

Another thing you should be aware of that some products are exactly the same based on the ingredients on the labels but sold with different names at very different prices by different companies. For example, Lancôme’s Absolue Ultimate BX Serum costs $130 for 1 ounce, and it contains the exact same active ingredients as Skin Genesis’s Daily Treatment Skin Concentrate, which is sold for $18.74 for 1.7 ounces.

Its important to read the active ingredients closely so you’re not scammed into paying a higher price just because of the brand’s name. Other product comparisons include:

Estee Lauder’s Crème de la Mer at $220 for 2 ounces is the same product as their own Re-Nutriv Ultimate Youth Crème, which they sell for $250.

Estee Lauder’s Idealist is $46.50 for 1 ounce and has the same ingredients as Clinique’s Turnaround Concentrate Visible Skin Renewer, which sells for $36.50 an ounce.

If you compare the ingredients in our products at GoPureBeauty, you’ll find that they contain the same ingredients and amounts as higher-end formulas at a much cheaper price. That’s because we order in bulk and we don’t spend millions of dollars on commercials, expensive packaging, and celebrity endorsements.

Companies That Literally Don’t Deliver

There are companies in the skincare industry who seem to sell certain products, however, customers never receive them. These companies are the ultimate scammers, as they don’t even bother to send out what they claim to be selling. You can try to avoid this by making sure there is a working contact phone and email address on the website you order from, checking the Better Business Bureau, and avoiding something that sounds too good to be true.



No SSL (Secure Socket Layer)

Forgive me for getting a bit technical, but you’re going to want to make sure whatever site you’re buying from has a safe and secure checkout page. What you need to be looking for is https:// in the URL bar of your browser where you type in the website name. It doesn’t have to be on every single page, just the checkout page where you input personal information such as your credit card.



Bad BBB Ratings

The Better Business Bureau prides itself on listing the most current business information and reports that have been placed with the Bureau. It doesn’t take long to check on a company online here. All you have to do is simply visit and type in the company name and the city, state, or postal code. If you see a ton of bad reviews or a bad rating, you have your answer. At GoPure Beauty, we are proud to have been in business for 12 years with 0 customer complaints on the BBB website.




No Reviews or Social Presence Online

Even worse than bad reviews or complaints is when there aren’t any reviews at all online! If you find a product that no one knows about and no one on the Internet is writing about it, then you should be worried. built their skin care section and became a great resource for purchasing skin products all due to the huge number of customer reviews that people were writing. If you don’t see any reviews online for a product then you should run.

I hope this helps! When you buy from us at GoPureBeauty, you don’t have to worry about any of this. But since you might not get all of your products from us, we still want you to be safe—not scammed!

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