How goPure is Giving Back to Help During the COVID-19 Crisis
These are difficult times full of struggle, tension and worry. With the help of our wonderful customers, goPure is rising up to the challenge and making a difference.
Together, we are helping the doctors, nurses, first responders and other health care professionals, on the front lines, get the supplies they desperately need.
I’ll tell you exactly how we plan to do that.
But first, a quick note on why we decided to do this. The last few weeks have been hard on us all. It seems like every time we go online or turn on the news it seems to be getting worse and worse.
Our intuition tells us that eventually things will get better and this too shall pass. Until that day however, one of the hardest things about this “new reality” is the lack of control that we feel over the world around us.
I want to take a moment to appreciate three things things we can control:
How we react to this situation mentally. Do we let it overwhelm us or do we accept the reality and try to make the best of it?
How we can make this situation better and help those most in need right now (we figured out how, more on that below).
How we come out of this "lockdown" as a better version of ourselves having taken the time to focus on caring for ourselves.
At goPure we decided to take back control of all three of these things. Most importantly we have launched Save More Give More Sale, so that we can all be part of the solution together.
As someone wisely said, “In times of emergency, the best of humanity emerges.”
First, we wanted to give back to our customers, many of whom have been financially affected by these events. To do that we are running our biggest discount in the history of our company. A whopping 25% off the entire product line, including our already heavily discounted skincare kits.
As a brand that prides itself on offering high quality skin care without the high store markups, we can’t run sales like this under normal circumstances, even on days like Black Friday and Cyber Monday.
Our business model is selling quality skincare at wholesale prices.
Because of that, there is no room for us to offer sales the way department stores or high price brands do.
This sale lasts through Monday 4/13 in order to give our customers plenty of time to take advantage of these savings. You can learn more about it here.
Second, we want to make a difference in the fight against the virus, helping both those affected and those who are helping to treat the sick. To do that, we have been donating 5% of every order (up to $25,000) during this sale to the CDC Foundation.
Just a few of the wonderful things the CDC Foundation is doing are:
Help provide much needed supplies to hospitals, doctors, nurses and first responders such as masks, hand sanitizer, ventilators and more.
Increase laboratory capacity to keep pace with increasing demand for staffing, specialized equipment and supplies, specimen collection and delivery
Deploy emergency staffing with the skills required to meet the needs on the front lines at the state and local level
Provide support to vulnerable communities, including people with underlying health conditions and those who are homeless
Help communities prevent, detect and respond to COVID-19
Boost clinical tools to improve health outcomes
As a customer of goPure, you can be proud that you are not only taking great care of your skin and buying clean and effective skin care products, you are also helping to make a difference in people’s lives so that hopefully, we can all get through this a little bit faster.
You are also helping the heroes on the front lines of medicine today who deserve our support.
You can see how much our customers have helped goPure donate at this link: https://give4cdcf.org/cdcf2020/goPureBeauty. You can also donate an additional amount there if you would like to. A sponsor is matching all donations right now so our donations are actually doubled (for even more impact)!
On a final note, we have heard from many of you over the last few days and are happy to hear that you are enjoying being part of supporting this great cause! We love hearing from our customers so please feel free to reach out to us anytime. You can always call us at 800-925-4232 or email us here.