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Helping Our Planet Age Gracefully

April 21, 2020 | BY Ads Inside Collaborator

Having been stuck inside for a few months now, can tell you how much I truly appreciate this beautiful planet we live on. This Earth Day, in particular, reminds us not only to appreciate and take care of our planet but also to protect ourselves by avoiding putting body and earth-harming things onto our skin. 

Your skin is the largest organ in your body and since it’s porous, it absorbs what you put on it, sometimes delivering up to 64% of ingredients straight into your body, according to a study published in the American Journal of Public Health. 

Even further, when leftovers of chemical-filled skincare products wash down your drain and into the ocean, they can harm marine life—which you may then ingest when you eat seafood.  It’s a scary and vicious cycle!

Here are a few chemicals you should take care to avoid - for both your own health and the earth’s health! (Don’t worry, you won’t find any of these in goPure products)

Oxybenzone & Octinoxate

These two chemicals may have a damaging effect on coral reefs, increasing their vulnerability to bleaching and preventing their growth. Protecting your skin from the sun is one of the most important factors in preventing signs of aging, but there’s a wealth of great mineral and non-toxic sunscreens out there that you can use instead. Try using the term “Reef Safe Sunscreen” to find a good sunscreen without bad chemical ingredients.




This is an antibacterial agent sometimes found in toothpaste, shampoo, soap, face wash and hand sanitizer. It’s been found to be toxic to aquatic bacteria as well as have a negative effect on algae and dolphins and other marine life. The FDA has actually banned the sale of antiseptic washes containing triclosan in the US because of its potential risks to human health. So, for yourself and for the environment, consider washing your hands with soap without triclosan. 



If you’ve been researching the clean beauty movement, you have almost certainly heard of parabens. These preservatives may disrupt hormones by mimicking estrogen. Too much estrogen may trigger an increase in breast cell division and growth of tumors, which is why parabens have been linked to breast cancer and reproductive issues.

And, they’re increasingly believed to have a negative effect on the environment as well since their usage in cosmetics means that they are released into waterways and thus affect marine mammals.



These are part of the silicone family and often included in moisturizers, primers and serums thanks to their ability to smooth and soften. But they may do more harm than good. 

Norway has led the charge on research into the effects of siloxanes, after high levels were found in several locations in the Nordic countries. Research is still ongoing to establish the extent of their effects, but it is thought that siloxanes may bioaccumulate in aquatic food chains, making them toxic for fish and other organisms. 

Remember, if you eat fish, this can affect you too!  Either way, you can still get radiant and smooth skin without them.

Plastic Microbeads

These popular exfoliating agents found, in some facial cleansers and toothpaste, are actually small pieces of plastic — so tiny that they slip through sewage filtration and water treatment systems. They are often mistaken for food and eaten by water organisms. 

Plastic microbeads may be banned in rinse-off cosmetics in the US and UK now, but most countries around the world still allow products containing them to be made and sold. The tiny plastic spheres, generally found in face exfoliators, body scrubs and toothpaste, wash down our drains and into waterways, where fish and other marine life often end up consuming them. Make sure your scrubs instead contain natural granules. Rest assured you—and the environment are safe when you choose GoPure. 

Synthetic fragrances

So these might sound harmless, but they’re not. Synthetic fragrances are in so many of the products that we use day-to-day, from cleaning products and skincare to perfume, that experts have noted a build-up in the marine environment. 

Since the ingredients don’t get broken down by wastewater treatments, fragrance chemicals can accumulate in the tissues of fish and other wildlife. 

On top of that, artificial fragrances not only seem to irritate some people’s eyes or skin, many may be scientifically linked to reproductive damage and organ toxicity.

As you’ll notice, the aroma of GoPure Beauty products vary by product and that’s because the smell you’re experiencing isn’t a synthetic “fragrance” at all but a result of the medley of fresh plant-based products included in our formulas.

We are the solution.

That’s one of the many reasons we’re so proud to bring you clean, pure products that deliver results—without the toxic additives that can wreak havoc on your skin—and health. 

The damage to your body through products that have fillers and harsh chemicals adds up over time, not only causing irritation and redness and breakouts to the skin, but also flooding your system with dangerous chemicals, artificial colors, cheap fillers, and irritants that can build up and cause harm to your health. 

As the 50th Anniversary of Earth Day approaches today, there is a global outpouring of energy, enthusiasm, and commitment to a better world for both our own enjoyment and future generations.

Along with doing what’s right for our precious earth, you should feel good about what you’re putting into your body through your skin.

By choosing goPure you are making a difference - both for your body and for our world.

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